The Emirates Esports Federation (EEF), in collaboration with ITW Universe, has announced the launch of an Invitation to Tender (ITT) for the acquisition and operation of elite franchises in the upcoming E-Gaming League (EGL). This initiative presents a significant opportunity for global investors, esports teams, sports franchise businesses and high-net-worth individuals to become part of the rapidly growing esports ecosystem, reinforcing the UAE’s position as a hub for digital entertainment and economic advancement.

The E-Gaming League is set to redefine esports with a sustainable, inclusive and competitive platform that spans multiple gaming genres. Designed to engage diverse demographics, the league will serve as a stable framework for fostering global collaboration and long-term investment opportunities.

Highlighting the significance of this initiative, Sheikh Sultan Bin Khalifa Bin Shakbout Al Nahyan, President, Emirates Esports Federation, stated: “The EGL franchise model represents a groundbreaking evolution in the esports industry. It is not just a framework but a transformative platform that ensures stability, fosters global collaboration, and unlocks unparalleled opportunities for long-term investment. Esports has grown beyond virtual entertainment to become a mass sport that transcends borders, cultures, and generations. With EGL, we are not just hosting games—we are shaping the future of the digital economy.”

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Echoing this sentiment, Saeed Ali Al-Tahir, General Secretary – Emirates Esports Federation, added: “The launch of the EGL franchise model marks a defining moment in the evolution of esports. It stands as a beacon of innovation, providing stability through equitable revenue-sharing, strategic brand partnerships, and pathways for talent development. Our vision is to position the UAE as the world’s premier hub for competitive gaming and to lead the charge in driving economic growth, cultural exchange, and limitless opportunities for the next generation.”

Vivek Chandra, Director of ITW Universe, said: “We are happy to announce the EGL Franchise Ownership Tender along with Emirates Esports Federation. This initiative is designed to attract forward-thinking partners eager to engage in a dynamic and profitable esports ecosystem. We look forward to creating a League that add values to the Publishers, Players & whole esports ecosystem and our franchise partners would be at the centre of all the initiatives.”

The Greens have offered the Albanese Government a pragmatic pathway to tackle the harms of gambling advertising with new laws this fortnight.

The Greens have released a letter sent to Communications Minister Michelle Rowland last week in which the party offered Labour a compromise: to ban gambling ads online, ban ads before and after sport and during kids viewing times, and to create a cap of 2 ads per television programme, mirroring the Government’s earlier position.

Greens Communications Spokesperson Senator Sarah Hanson-Young said:

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“Gambling ad reform is the unfinished business of this parliament. The public want this done before the election and the Government should listen and act.

“We’re offering a pragmatic pathway here and there is just enough time to get it done. On Wednesday, the Senate will debate and vote on the Greens’ bill to ban gambling ads. All sides should back it.

“We will support legislation this week to ban gambling ads online and implement some broadcast restrictions before and after sport and during kids viewing times.

“This offer is consistent with the Albanese Government’s previous promises.

“If the Government is serious about preventing gambling harm and protecting our kids they will jump at this offer.

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“Australians want gambling ads banned and stakeholders are desperate for action.

“The Albanese Government shouldn’t let the perfect be the enemy of the good. The Greens have compromised and Labor should too.

“The Greens will push for a full gambling ad ban in the next parliament but in the meantime we should work together for the sake of our kids and communities.

“Australians lose more to gambling than any other nation than earth and we need our politicians to act.”