

Africa
Sahara Games launches with Pronet Gaming across Africa
New omni-channel platform partnership set to fuel major expansion
Leading African operator Sahara Games has rolled out a full omni-channel solution with next generation platform provider Pronet Gaming.
The innovative offering, which made its debut in Uganda this week and will roll out shortly in Kenya and Nigeria, includes both new online sportsbook and casino, as well as retail, platforms that feature their own UI and UX.
Pronet Gaming’s full suite of sportsbook solutions includes 35,000 live events a week, full and partial cash out, live match tracker and statistics, fast, accurate data, and a full risk management service to provide Sahara Games’ sports-mad customers with all they could want.
Its online casino content includes a catalogue of over 6,000 slots, table games from nearly 70 of the world’s best performing studios, and number games that are tailored to specific African markets.
Colin McDonagh, Pronet Gaming’s Chief Sales Officer, said the launch would provide the brand with a unique offering in a number of important markets and would throw down the gauntlet to its rivals.
He added: “Sahara Games now has an online and retail platform that will take them past the competition and give them a solid, dependable base upon which to create significant commercial growth.
“As an operator it is so important to not only have all of the modern tools and products at your disposal but to be able them to showcase them in your own unique way. We are really looking forward to delivering this for them.”
Jeff Halloran, CEO of Sahara Games, said: “Many platform providers don’t understand the African market and wonder why players don’t engage, so we were careful to choose a solution that provided the features they want and adapted to their demands.
“We assessed dozens of platforms and chose to partner with Pronet Gaming primarily because they understood the flexibility we required. Thanks to their platform, we plan to offer creative features to the African market that have never been seen before.”
Africa
Tower Rush by Galaxsys Wins ‘Best Crash Game 2025’ at SiGMA Africa Awards

Galaxsys is proud to announce that Tower Rush, one of its latest game releases, has secured its second award of Q1, earning the title of ‘Best Crash Game 2025’ at the SiGMA Africa Awards.
Tower Rush continues its award-winning streak, securing the ‘Best Crash Game 2025’ title at the SiGMA Africa Awards.
The SiGMA Africa Awards celebrate leading companies in the iGaming industry, bringing together industry leaders to recognise the year’s top performers. Galaxsys is proud to be among this year’s winners, with its latest release, Tower Rush, receiving the ‘Best Crash Game 2025’ award. In February, it was named ‘Best New Game 2025’ at the AIBC Eurasia Awards, making this its second recognition of the year and third overall.
Hayk Sargsyan, CEO of Galaxsys, shared his enthusiasm and appreciation: “We’re honored and grateful for the ongoing support and recognition. Tower Rush has been a standout success since its launch, and seeing it already win three awards is incredible. This inspires us to keep innovating and setting the bar for ourselves even higher.”
Galaxsys is passionate about developing innovative, engaging, and visually attractive games. Tower Rush exemplifies this dedication, combining dynamic gameplay with interactive design to offer players a thrilling and rewarding experience.
The post Tower Rush by Galaxsys Wins ‘Best Crash Game 2025’ at SiGMA Africa Awards appeared first on European Gaming Industry News.
Africa
EGT Digital is the “Best Slot Game Provider 2025” according to SiGMA Africa Awards

EGT Digital has been named the “Best Slot Game Provider 2025” by the prestigious SiGMA Africa Awards. At an official ceremony on March 10 in Cape Town, the Bulgarian iGaming provider received the award in recognition of its diverse portfolio of gaming solutions, which enjoy huge popularity in over 50 markets around the world.
“It is a great pleasure and honor for me to accept this prize on behalf of EGT Digital”, said Tsvetomira Drumeva, Head of Sales at the company. “We would like to thank our incredible team, without whom our success would not have been possible, as well as our esteemed partners and friends, who once again gave a high evaluation of our constant pursuit of innovation and player experience improvement. Today is a double celebration for EGT Digital, which has a birthday. What better way to mark it than with this valuable award!”
The SIGMA Africa Awards is an annual competition recognizing excellence in 26 categories. It distinguishes companies or individuals that stand out with exceptional creativity and innovative approach, which are of crucial significance for the progress of the gaming industry.
The post EGT Digital is the “Best Slot Game Provider 2025” according to SiGMA Africa Awards appeared first on European Gaming Industry News.
Africa
Triumph at SiGMA Africa 2025: Best Platform & Best Marketing Campaign

SOFTSWISS, a leading tech company with over 15 years of experience in iGaming, received two prestigious accolades at the SiGMA Africa Awards. Winning Best Platform and Best Marketing Campaign, the company testifies to its commitment to innovation, excellence, and industry leadership.
The SiGMA Africa Awards serves as the grand opening to the SiGMA Africa Summit, a key event celebrating the achievements of industry leaders and innovators across the African iGaming sector. The awards honour outstanding contributions in technology, marketing, operations, and player engagement, setting the stage for fruitful networking at the summit.
Casino Platform Recognised for Excellence
SOFTSWISS’ Casino Platform, an industry-leading solution that has been driving success for operators for over a decade, secured the Best Platform award for the African market. The Casino Platform is known for its advanced player management tools, seamless integration capabilities, and robust security features. Powering over 250 online casinos with more than 6 million players worldwide, SOFTSWISS flagship product plays a pivotal role in shaping the online casino landscape.
“Winning Best Platform is a testament to our commitment to providing operators with cutting-edge technology and outstanding service,” said Vitali Matsukevich, Chief Operating Officer at SOFTSWISS. “For over 12 years, our Casino Platform has empowered brands to thrive in a competitive market, and this award reinforces its position as a top-tier solution in the industry.”
SOFTSWISS is actively expanding its presence in the region by acquiring a majority stake in South African software developer Turfsport.
Innovative Approach to Marketing Campaigns
SOFTSWISS took home the Best Marketing Campaign award for ‘Cheers to 15 Years’, a creative and engaging campaign celebrating the company’s 15th anniversary. The campaign showcased SOFTSWISS’ impact, achievements, and industry contributions, reflecting creative spirit and innovative technologies.
“The Cheers to 15 Years campaign was more than just a celebration – it was a tribute to our partners, clients, and team members who have been part of this incredible journey,” comments Valentina Bagniya, Chief Marketing Officer at SOFTSWISS. “Receiving this award underscores the impact of our dynamic approach to building a strong, recognisable, and trusted brand in the iGaming industry.”
SOFTSWISS’ campaigns consistently earn industry recognition, showcasing an outstanding forward-thinking approach and solidifying the position as a leader in iGaming marketing innovation. ‘Cheers to 15 Years’ is the third SOFTSWISS marketing campaign acknowledged by the industry leaders, following revolutionising ‘Bringing the Heat’ and bright ‘Grab Success’.
The award-winning SOFTSWISS team is ready to welcome its clients and partners at the SiGMA Africa Summit in Cape Town at stand 56P.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
The post Triumph at SiGMA Africa 2025: Best Platform & Best Marketing Campaign appeared first on European Gaming Industry News.
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