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World Series of Poker® Main Event ® to Return

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5 years ago

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The World Series of Poker (WSOP) announced plans to host 2020’s hybrid online and live version of the $10,000 No-Limit Hold-Em World Championship, known better to poker players and fans as the Main Event. The Main Event will begin for international players on Sunday, Nov. 29 and domestically on Sunday, Dec. 13.

Due to travel restrictions and out of an abundance of caution for player safety, this year’s format will be unique, where early round play will begin online with one entry on WSOP.com or GGPoker.com, before shifting to a live setting for final table action on two continents. Each “bracket” will pay out prize money to tournament entrants independently. The final table will be a world’s first, as an ultimate heads-up duel for the World Championship, where $1 million in prize money will be on the line courtesy of Caesars Entertainment, Inc. (NASDAQ: CZR) and GGPoker. The Main Event will be held consistent to the traditional “freeze-out” standards of the Main Event, offering only single entry, as well as the longest levels and deepest stacks ever offered on the online platform.

All in-person tournaments, domestic and international, will be subject to special COVID rules and procedures, the details of which will be published at a later date and will require players to undergo a required health screening prior to live participation. All participants must agree to abide by all applicable rules.

U.S. residents will be able to play the Main Event on the WSOP.com platform in either New Jersey or Nevada beginning on Sunday, Dec. 13. The $10,000 event is expected to take two full days to reach the final table, with play being suspended for an overnight break after approximately 12 hours of action. The tournament will be paused when play hits the final table, with the final nine players traveling to Las Vegas for the TV taping and culmination of the tournament to take place at the Rio All-Suite Hotel & Casino, subject to applicable regulatory approval.

Dates for Domestic Tournament:
Day 1 – Sunday, Dec. 13, 2020
Day 2 – Monday, Dec. 14, 2020, Play down to 9 players
Final Table – Rio All-Suite Hotel & Casino in Las Vegas, Monday, Dec. 28, Play continues to a winner; prize monies paid

International residents eligible to use GGPoker’s popular online poker platform will have three dates from which to choose their starting flight. Similar to the traditional offline events, players may only choose one date of play. Similar to the domestic flight, and subject to casino availability, play will be paused for the final nine contestants who will report to King’s Casino in Rozvadov, Czech Republic to play their final table in a live TV taping. Should travel restrictions or a casino shutdown prevent the live portion from moving forward in December, organizers reserve the right to continue the tournament play online or reschedule to a later date.

Dates for International Tournament:
Day 1A – Sunday, Nov. 29, 2020
Day1B – Saturday, Dec. 5, 2020
Day 1C – Sunday, Dec. 6, 2020
Day 2, Play down to 9 players, Monday, Dec. 7
Final Table – *King’s Casino, Tuesday, Dec.15, Play down to a winner

*Subject to local regulatory approval

Finally, the winner of the Domestic Tournament and the winner of the International Tournament will meet at the Rio All-Suite Hotel & Casino in Las Vegas, subject to applicable regulatory approval, for a televised showdown on Wednesday, Dec.30, 2020. In addition to any prize monies won by entrants in their respective tournament, WSOP and GGPoker have committed an additional sum of $1 million to the winner of the Heads-Up match along with the Main Event championship bracelet and the title of 2020 World Champion. *Note, should the international winner be under the age of 21 and thereby ineligible to play in the state of Nevada, organizers reserve the right to change the date and location of the Heads-Up match.

Heads-Up Championship of Domestic Winner vs International Winner:
Wednesday, Dec. 30
Rio All-Suite Hotel & Casino in Las Vegas*

A comprehensive list of satellite events allowing qualification for as little $1 will be available on both WSOP.com and GGPoker.com. There will also be weekly free-rolls offering $10,000 seat entry for multiple weeks leading up to the tournament.

To welcome visiting players, Caesars Entertainment will offer special Main Event room rates at several resorts in Nevada and New Jersey. Additionally, new options to deposit money into a WSOP.com account and cash out in person will be available for the first time at Silver Legacy Resort Casino in Reno, NV. For more information about special hotel rates, and cash at the cage locations, visit wsop.com/mainevent.

Note, players are allowed to create and/or fund their online poker accounts prior to arriving within the state borders of Nevada and New Jersey. However, they must be geolocated through a CPU of mobile device to be within the state borders to be able to commence any gaming activity. New players may require document verification and are highly encouraged to register early.

As has been the case each year since 2003, ESPN will air coverage of the 2020 WSOP Main Event featuring Lon McEachern and Norman Chad.

“There must be a World Champion in 2020,” said Ty Stewart, Executive Director of the World Series of Poker. “Poker’s history is too important. It’s a unique format for the Main Event, but this is a unique year. We want to keep players’ health and safety top of mind and still deliver a great televised showcase for the game we love.”

Added GGPoker Head of Poker Operations Steve Preiss, “We’re very happy to continue to deepen our relationship with WSOP. It was a huge summer of record-setting action on GGPoker and we’re excited to offer players access to the biggest tournament of all.”

To stay up to date on the latest WSOP news, visit: www.WSOP.com.

SOURCE Caesars Entertainment, Inc.

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BMM TESTLABS PROMOTES SACHA MCLAUGHLIN TO VICE PRESIDENT OF GLOBAL QUALITY ASSURANCE

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July 7, 2025

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BMM Testlabs, the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced the promotion of Sacha McLaughlin to Vice President of Global Quality Assurance.

BMM’s President of Land-Based Gaming & Inspections, Kirk White, said, “Sacha has consistently demonstrated exceptional leadership, operational excellence, and a customer-first attitude. Her experience and passion will be critical as we continue to grow our QA services to meet the always-evolving needs of the global gaming industry.”

With over 18 years of experience in software implementation and seven years in the gaming industry, McLaughlin brings extensive knowledge of both agile and waterfall development methodologies, test planning, project management, and cross-regional team leadership. She is recognized for her ability to build and scale QA organizations that deliver quality, speed, and value to customers.

McLaughlin joined BMM in 2018 and has held roles of increasing responsibility within the Company, most recently serving as Senior Director of Quality Assurance. Throughout her tenure, she has been instrumental in expanding BMM’s QA capabilities and helping customers launch products into the global gaming market more quickly, with a focus on regulatory compliance, functionality, fairness, and security.

The post BMM TESTLABS PROMOTES SACHA MCLAUGHLIN TO VICE PRESIDENT OF GLOBAL QUALITY ASSURANCE appeared first on Gaming and Gambling Industry in the Americas.

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Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating

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8 hours ago

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July 7, 2025

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“We weren’t just present — we were participants of Runfest. And that’s one of the most important aspects,” said Artak Ashkhatoyan, Deputy CEO of Totogaming.

On July 6, Totogaming joined the Cernica Pantelimon Runfest in Romania, once again emphasizing the importance of promoting amateur sports and a healthy lifestyle.

“Supporting such initiatives is a priority for TotoGaming. First, 50% of the proceeds from RunFest will be donated to the CLOVES Romania Foundation, supporting children affected by CLOVES Syndrome. And second, we’ve always believed in showing our passion for sports through actions, not just words. Have you noticed how we’re constantly rushing through life, yet when we look back, it often feels like we haven’t moved at all? It’s important for us to lead by example and show the importance of participation. This is exactly the message we’re promoting through our team’s active involvement in the marathon. After all, there can never be too much sport in our lives,” said TotoGaming’s Deputy CEO, Artak Ashkhatoyan.

A Simple Concept, a Powerful Impact

The concept of this sports event is straightforward: choose a distance between 1 to 21 kilometers and run. The goal? Make sport an integral part of everyday life. The crowd certainly embraced that, gathering as early as 8:30 a.m. — on a Sunday morning.

Totogaming contributed in two distinct capacities: as an official sponsor and as an active participant. A dedicated team of 13 employees represented the company at the Cernica Pantelimon RunFest, with 7 of them proudly taking part as runners.

More Than Just a Run

It wasn’t an easy challenge — especially because among Totogaming’s runners were people for whom running isn’t a daily habit, or even part of their life at all. Yet they couldn’t miss the opportunity, not least from the perspective of corporate responsibility.

“We just finished the 7.5-kilometer race!” shared Petrut-Adrian Toea from the Totogaming team.

“It was amazing, honestly. Around the 2-kilometer mark, I had this little battle with myself — I told myself I had to finish the race, no matter what. And I did it! I came in around 60th place out of over 100 runners, which for me is a really good result.”

“I see my participation as a small contribution toward promoting a healthy lifestyle. In my close circle, everyone knows I’m not exactly the sporty type. I’m not athletic, and I usually prefer having fun in other ways. But showing up here, early in the morning, in this intense heat, and completing almost 8 kilometers with just one short break — I think it set a good example.”

“I hope seeing someone like me finish this challenge motivates my friends to try something similar for their own health. I believe that’s a meaningful contribution”, – added Petrut-Andrea.

Totogaming also made it possible for every attendee to bring sport into their lives — quite literally. At the Totogaming tent, participants could ride stationary bikes and receive prizes based on the number of points they earned through their efforts.

Whether they were running, cycling, or simply cheering for friends, the goal for everyone was the same: to reach the destination of champions — by bringing sport into everyday life.

The post Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating appeared first on European Gaming Industry News.

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Liftoff’s 2025 Mobile Ad Creative Index Reveals UGC Is a Key Differentiator for Top Apps

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9 hours ago

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July 7, 2025

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Major findings from the newly launched report include playable ads having the potential to deliver impression-to-install rates 16 times that of non-playable formats for emerging gaming apps and a 20% increase in spending on interactive ads year over year.

Liftoff, a leading AI-enabled growth platform for the mobile app economy, has published its seventh annual Mobile Ad Creative Index. The report explores top creative trends that are attracting and scaling in ad spend across consumer apps and games. It also highlights the expanding role of AI in creative production, testing, and optimization.

This year’s Mobile Ad Creative Index specifically analyzes creative concepts that have excelled in scale for Liftoff’s highest-spending advertisers over the past 12 to 48 months. It is based on findings from over 4.7 trillion impressions, 263 billion clicks, and 1.1 billion installs between 1 January 2023 and 31 May 2025.

 

Highlights from the report include:

Top consumer apps are investing in interactive ads to compete for engagement

In 2024, the share of spend on interactive ads for top apps increased by 20% year over year. The share of spend increased by 2% for spenders outside the top tier. Top-spending apps differentiate their campaigns by adding innovations to evergreen concepts such as social scrollers, carousels, and scratch-offs.

Playable ads deliver returns across ad budgets for mobile game advertisers

In 2024, the share of spend on playable ads for top games averaged 35% higher than other games. Across all ad budgets, however, playable ads delivered higher conversion rates. Impression-to-install rates were 8 times that of non-playable formats for top spenders and 16 times that of non-playable formats for other game advertisers.

Tailoring “metaplay” elements to motivations can improve performance

“Metaplay” elements—gameplay that diverges from an app’s core design to appeal to a broader audience—are widespread, but top games gain an edge by tailoring their metaplay ads to the publisher audience. The report found that aligning “metaplay” creative with publisher audiences resulted in a 93% increase in installs-per-mille.

UGC is becoming a key differentiator in driving scale for consumer apps

The share of spend on user-generated content (UGC) increased 11% for top-spending apps, with social and utility apps seeing the most significant jump of nearly 30% between 2023 and 2024.

Widespread adoption of Gen AI leads to more customized ad experiences

Creative teams increasingly leverage AI to enhance top-performing assets with 3D and motion and to create and test variations. Top advertisers also use AI to recombine their assets in customized ad experiences that break away from standard video to playable formats.

Yann Zeller, Chief of Staff, Creative at Liftoff, said: “Today’s creative landscape is shaped by a single, powerful truth: attention is the commodity, and brands, games, and influencers are all vying for it. Great mobile ad experiences can earn attention by aligning context with behavior. As ad formats become richer and AI expands our ability to personalize and adapt creatives at scale, we’re able to unlock new insights into user behavior and motivation. We see users spend meaningful stretches with the right content, sometimes 60 to 90 seconds when the ad feels personal or prompts meaningful participation. This isn’t just a better way to advertise—it’s a better way to tell stories and the most exciting brief we’ve had in years.”

Soren Steelquist, Director of Creative Production, said: “The proof is in the data—more and more consumer apps are incorporating UGC into every stage of their marketing, and programmatic is no different. UGC works because it’s authentic and relatable, and users are more likely to be influenced by ad when it’s coming from a trustworthy source. To see higher impact from UGC creatives, work with a partner that can match the right creator with your brand and develop winning concepts that resonate with audiences.”

The post Liftoff’s 2025 Mobile Ad Creative Index Reveals UGC Is a Key Differentiator for Top Apps appeared first on Gaming and Gambling Industry in the Americas.

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