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‘Dirty Drifters’ Drives Home Victory in AudioMob’s Game Jam
Getaway driving game takes home the $1000 prize in AudioMob’s game design competition for its innovative use of audio ads. Audio ads once again prove their power to enhance games through immersive ad experiences.
AudioMob is thrilled to announce that it’s successful game design competition has come to a close and has finally crowned a winner! In the last month, aspiring game developers have poured their hearts and souls into designing games that incorporate AudioMob’s innovative audio ad format in the most creative way possible, for the chance to win $1000 cash, press coverage and industry introductions. The game submissions have been nothing less than impressive, and shows a promising future for the participating developers.
This Game Jam is the first of its kind to require the integration of a non-intrusive audio ad format; a challenge that has truly put developers to the test and made them think outside the box. AudioMob wanted to challenge developers to build games who used its unique audio ad plugin in ways that complimented the user experience, without interrupting gameplay.
The results have been an exciting mixture of games that present an immersive gaming experience through the use of audio ads.
While the main purpose of the Game Jam has been to introduce more developers to AudioMob’s audio ad format, it has also been a great way to give aspiring developers a chance to make some money and get recognition for their hard work. AudioMob is also pleased to be able to introduce the developers to publishers in the gaming industry.
Yesterday, after a tough deliberation period, the judges finally decided on a winner. The winner of the AudioMob Resonate game jam is Yup Studios!
The team’s brilliant, getaway driving game ‘Dirty Drifters’, caught the judges attention for its entertaining and polished design. Massive congratulations to team members Christopher Luu and Ben Tomczyk behind the winning pick! ‘Dirty Drifters’ is a truly impressive game, and full of smart ideas throughout. We were blown away by the aesthetic and the tone. But it was the audio ad integration into both the gameplay and narrative setting that impressed us most.” said Christian Facey, CEO and co-founder of AudioMob.
The gameplay focuses on outrunning the police at the end of a bank robbery, viewed from the perspective of television news crews. However, the pursuing police abandon their chase when the news cameras cut away; them only being interested in appearing to catch the criminals.So when the fictional broadcast to a TV ad break the player has a chance to recoup and regroup.
This element showcases an excellent use of AudioMob’s audio ads, making the idea of ad breaks integral to the gameplay, while perhaps poking fun at ‘Dirty Drifters’’ antagonists. With the police’s attention temporarily eslewhere, players can listen to an audio ad while playing a safe cracking game – with a dial mechanicthat alludes to the radio as the audio plays on. The game also has an abundance of character and playful charm; in short, it was a fun game to play, and a fun place to spend time. Developed by computer science students, Christopher Luu and Ben Tomczyk, ‘Dirty Drifters’ uniquely creative design and adrenaline-inducing game ultimately won over the judges and grabbed the grand prize.
AudioMob wants to give an honorable mention to the runners up, who gave ‘Dirty Drifters’ a tough run for their money. Thomas The Dev came second, and will take home $200 for their driving game ‘Roadtrip’; Toby Atkinson in third place, will receive $100 for the delightful agricultural title ‘Air Drop Farm’; and the fourth placed Valancosta Games will take home asset vouchers for their insect autorunner game ‘Save the Bees’. While ‘Dirty Drifters’ won the grand prize, AudioMob looks forward to working with the runners up and seeing them expand on their games.
“We are thoroughly impressed by the talent shown by the participating teams, who have all exceeded our expectations in how they have used our audio ads and made them an essential part of the games’ story and design,” said Christian Facey. “The energy, effort and enthusiasm shown by the teams has been brilliant to see, and we look forward to seeing what the developers come up with next.”
Although the Game Jam concludes today, the strong community that has formed throughout the competition still remains. AudioMob hopes the community will continue to grow and become a friendly platform for budding indie developers to connect and share their projects on. AudioMob has always known the massive potential of its world first audio ad format; and now, thanks to the brilliant contestants, there are even more reasons to know that audio ads can be a profoundly positive part of creative, innovative games.
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The post Huge Jackpot at King Billy Casino: C$3,658,306! appeared first on European Gaming Industry News.
Play’n GO, the world’s leading casino entertainment provider, has today announced its latest US operator partnership, with Resorts Digital Gaming, in the state of New Jersey.
Resorts Digital Gaming was acquired by Boyd Interactive in September 2024, and this announcement sees the group’s players on the www.resortscasino.com and www.mohegansuncasino.com brands in New Jersey gain access to a multitude of classic Play’n GO game titles, such as the legendary Book of Dead, Rise of Merlin, and Rise of Olympus.
Play’n GO entered New Jersey in September 2022, shortly after first launching in the US via the state of West Virginia in July of that year. It has since seen its games live in Michigan, Pennsylvania, and most recently, Connecticut.
Magnus Olsson, Chief Commercial Officer at Play’n GO, commented “New Jersey has been of crucial importance to our US operations for over two years now, so it is with great pleasure that we make this announcement in conjunction with Resorts Digital Gaming.
“The company joins together two instantly recognizable operator brands, and the addition of Play’n GO’s games will be of enormous mutual benefit. We confidently describe ourselves as the world’s leading casino entertainment provider, and partnerships like this one are of great importance to us in establishing that idea. We’re excited to see this partnership flourish.”
Jim Ryan, Chief Executive Officer at Boyd Interactive, added “The whole Resorts Digital Gaming team is excited to bring Play’n GO games to our players. Play’n GO is one of the world’s leading iGaming brands, and we’re confident that our players are as excited as we are to see those Play’n GO titles on both www.resortscasino.com and www.mohegansuncasino.com.”
Match Hype has just won two industry competitions. Talk us through your product.
Match Hype brings engagement from social media platforms like TikTok and Instagram into the sportsbook. Our technology automatically turns raw sports data into short videos full of sports and betting insights. We have the capacity to create up to a million videos daily in more than 30 languages. We also provide hosting and streaming of the videos, and we track everything in the video thanks to our own player. The high level of video experience and the scale make us unique in the market, and we believe that this innovation is extremely needed in the industry—and the judges in the competitions probably agree with us.
What technologies are you leveraging to deliver such a cutting-edge tool/product?
We have more than six years’ experience in developing dynamic video solutions for clients like Microsoft, HBO, and SAP, and a decade in high-end video production for similarly well-known clients. Match Hype is the essence of this. We have developed our own robust cloud infrastructure that enables us to work on a huge scale. We can also leverage the integration of third-party solutions that help us make the video content rich and engaging. The AI boom came at the right time to help us make the experience for the viewer even better.
Who is Match Hype aimed at?
We focus mostly on sportsbook operators, where we think we can bring the biggest value. But we also have clients on the affiliate and media side. Our “competition” at the moment are creative professionals who are able to create one video at a time. To cover hundreds or thousands of events daily, you need huge manpower. With Match Hype, you don’t need that—it’s all automated. Anybody who appreciates this level of efficiency will benefit.
The end users are any sports fans who enjoy engaging videos. So basically everybody.
Has this industry been slow to embrace video content and unlock the potential it offers? If so, why?
It’s hard for us to talk about the whole industry, as we haven’t been part of it for that long. But iGaming feels like a conservative industry where only truly meaningful innovations make it. Fingers crossed for Match Hype being one of them. We are confident because of our track record in other industries, and mostly thanks to the results of our dynamic videos that are already used by significant igaming industry players.
What makes video content so effective at customer acquisition? How can Match Hype be used in this regard?
People just love video content. In the last review, TikTok said that the average user spends around 90 minutes a day on their platform. Platforms like Spotify used to be music and podcasts only; now they are full of videos. You just can’t ignore that. Video killed the radio star, and a static sportsbook is next to die.
And what about retention? How can it be used to keep players engaged and coming back for more?
Imagine that a 30-second video gives you the exact insights to help you make a betting decision without spending dozens of minutes on different resources to gather all the information. People don’t want to read anymore. This is probably an even bigger strength of Match Hype than user acquisition.
What can we expect from Match Hype in the coming months?
We will establish Match Hype as an industry standard for dynamic video content. We’ll bring many more sports like tennis, basketball horse racing and. We are preparing real-time video use cases—for example, half-time updates in football—and new distribution channels like integration directly into streams. The potential is huge. Stay tuned.
Any final thoughts?
For the last year, we have talked with literally hundreds of iGaming experts, investors, and executives. Almost every one of them sees fan engagement as a huge topic in the upcoming months and years. And video will definitely play a key part in it.
Video says more than a thousand words. Give it a go—watch one of our 30-second videos and see for yourself.
The post Exclusive Q&A w/ Radek Pšurný, CEO at Match Hype appeared first on European Gaming Industry News.
Huge Jackpot at King Billy Casino: C$3,658,306!
Play’n GO announces landmark partnership with Resorts Digital Gaming
Exclusive Q&A w/ Radek Pšurný, CEO at Match Hype
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