The Gaming in Holland Conference, which will take place June 5 in Amsterdam, has added several new speakers to its agenda.

Björn Fuchs, newly appointed Chair of VNLOK, and Henry Meijdam, who heads the VAN Kansspelen trade association, will both make an appearance at the event.

Fuchs and Meijdam join an impressive speaker lineup that includes Arjan Blok, CEO of Nederlandse Loterij; Renske Fikkers, Head of Market Supervision at the Netherlands Gambling Authority; and Henk Willem Smits, investigative reporter at Follow the Money.

Additionally, we are happy to welcome as our special guest former NOGA Chair, Peter-Paul de Goeij, who has promised to offer a no-holds-barred reflection on the (in)efficacy of Dutch gambling regulation.

Finally, we are extremely pleased to announce that Rohan Tare, Head of IT Customer Interaction at ABN AMRO, will discuss the growing threat of AI-supported identity fraud – a topic that is highly relevant for any business dependent on remote customer interaction.

The full agenda is available here.

Willem van Oort, Founder of Gaming in Holland, commented: “We are extremely pleased with our current speaker lineup. All key stakeholders and decision makers in the Dutch gambling industry will be represented at our event. As always, the Gaming in Holland Conference will is the best place to meet the people who matter in the Dutch regulated market. Moreover, we have taken the utmost care to ensure that all relevant developments and topics will be addressed at our conference. We almost can’t wait for our event to kick off!”

Breakout sessions and networking opportunities

In addition to our main program, the Gaming in Holland Conference also features several highly practical breakout sessions. Check out the full agenda for more information.

Furthermore, the Gaming in Holland Conference also offers plenty of networking opportunities during coffee breaks, lunch, and our traditional boat tour through Amsterdam’s picturesque canals.

Last but not least, the award ceremony of the Dutch Online Casino of the Year Awards will take place during the Gaming in Holland networking drinks at Holland Casino Amsterdam. All GiH Conference attendees are cordially invited to attend the festivities!

Pre-conference workshops & drinks

The GiH Conference includes free admittance to two certificate-granting workshops, which are generously provided by Chevron Consultants.

Workshop #1 is titled “Establishing a learning and training culture in your company with an LMS” and discusses the proper implementation and benefits of a Learning Management System.

Workshop #2 is titled “Compliance performance audits” and will teach participants how to structure audits in line with ISO 19011 and how to evaluate the performance of compliance procedures.

Both workshops will take place on June 4 – the day prior to the main event – and are free to attend for paying GiH Conference attendees.

Finally, all conference attendees are invited to join us for informal drinks and traditional Dutch “bitterballen” at Café Bistro Rijnbar in Amsterdam on June 4, from 19:00 until late. The first round is on us!

Registration now open

Registration for the Gaming in Holland Conference is now open. Don’t miss it! Register today: https://bit.ly/GiHC2025.

Soft2Bet and Its Brands, Betinia and Campobet, honoured by 12 Shortlist Nominations at the EGR Marketing & Innovation Awards 2025

Soft2Bet, a leading iGaming turnkey solutions provider, is delighted to announce that it has secured 12 nominations at the prestigious EGR Marketing & Innovation Awards 2025. Showcasing both B2B and B2C excellence, the shortlists highlight the company’s brands, Betinia and Campobet, alongside Soft2Bet itself and its proprietary Motivational Engineering Gaming Application (MEGA).

Betinia is nominated for Best Native App, Best CRM Campaign, Innovation in Casino, Innovation in Sports Betting, and Innovation of the Year (B2C). Campobet has been recognised for Brand of the Year (B2C), Best CRM Campaign, Innovation in Casino, Innovation in Sports Betting, and Innovation of the Year (B2C). In addition, Soft2Bet is shortlisted for Brand of the Year (B2B), with MEGA receiving a nod in the Innovation of the Year (B2B) category.

Over the past 12 months, main brands such as Campobet, Betinia, Don.ro, Tooniebet and others have excelled in fiercely competitive, saturated markets and tightly regulated territories, where only the most agile, innovation-focused operators can stand out. Soft2Bet’s approach merges cutting-edge technology with data-driven personalisation, ensuring that player experience is always paramount. Betinia and Campobet’s high-performance results with retention and acquisition tactics reflect a strategy that recognises different user motivations and local market preferences while still adhering to complex regulatory standards.

Oksana Tsyhankova, Soft2Bet’s CMO, commented: “By prioritising sustainable, data-driven engagement, customer experience, Soft2Bet and its brands continue to set a high standard for growth in high competitive markets and 12 nominations are a strong proof of our B2B and B2C excellence. Each shortlisted category, from CRM and brand strategy to platform innovation, demonstrates our ability to adapt to industry demands while placing player protection and satisfaction front and centre.”

These achievements reflect Soft2Bet’s broader vision to build and scale performance-driven brands that thrive even in jurisdictions with strict advertising and bonus limitations. In 2024, Betinia recorded a 148% increase in GGR, while Campobet achieved a 54% increase. Retention also soared, with a 128% uplift for Campobet and 106% for Betinia, highlighting the effectiveness of MEGA-powered engagement. Operating a total of 13 brands, all highly adapted to local market strategies, Soft2Bet ensures that each brand reflects regional preferences and player behaviours. For example, Campobet recently sponsored the popular tennis event “Nordic Battle,” aligning the brand closely with local sports passions. With a flexible platform that can be tailored for various jurisdictions, Soft2Bet consistently delivers strong outcomes for both operators and players, proving that authenticity, creativity, and compliance can successfully coexist.