Latest News
Social Chain-owned GameByte launches first publisher-led e-commerce brand
The move makes GameByte the only social publisher in the world to own every step of the consumer journey.
The GameByte shop will stock over 1000 products including video games, next-gen consoles and gaming accessories
A proprietary e-commerce platform will provide media buyers with total transparency and insight
84% of GameByte’s surveyed followers* said they want to buy with GameByte
Manchester-based GameByte, the gaming brand owned by global social agency and publishing house, Social Chain, is venturing into e-commerce with the launch of The GameByte shop.
On November 9, GameByte’s audience of more than 6 million gamers will be introduced to over 1000 products including merchandise, gaming accessories, hardware, next-gen consoles and games. The shop will act as an extension of the GameByte website GameByte.com, which hosts its gaming news coverage and features.
Gaming enthusiasts will be able to buy directly from the store or purchase through social by simply clicking on one of GameByte’s Facebook videos, which average more than 25 million views every month.
GameByte’s mantra, ‘by gamers for gamers’, takes centre stage in the creation and launch of the shop, which was ideated based on a survey put to its audience that saw 84% of GameByte’s audience express a desire to buy with GameByte.
GameByte’s head, Rich White, said: “This isn’t just the next generation of GameByte, it’s the next gen of games media. Though it’s never been done before, we’re in the perfect position to launch a gaming e-commerce platform. We know our audience inside-out.”
The same survey found that one-third of gamers discover new brands on social media, emphasising the role that GameByte’s social following will play in the success of the shop.
Four-year-old GameByte has grown until this point by creating fan-centric original content and coverage for household gaming brands like Frontier and Logitech. In a first for games media, the GameByte brand will now become the client, using its tried-and-tested content strategy to market its own products as well as that of its clients.
The GameByte Shop will also act as ad inventory for clients, media buyers and affiliates, who will have the chance to tap into a market of an estimated 2.6 billion active gamers worldwide, a figure that is set to increase by 5% in 2021 to 2.725 billion.
While this is unprecedented in gaming, the move is reminiscent of the beauty brand Glossier’s strategy. Glossier first began as a publisher, Into The Gloss, and soon turned its editorial audience into paying customers, relying on their insight to create smash-hit products.
GameByte, of course, will benefit from the resources of parent company Social Chain, which will assist in content creation across editorial, social-first video and display ads, to promotional posts, performance marketing, driving traffic and customer acquisition.
Social Chain’s business development director, Sam Barrett, added: “We’re already a trusted source of gaming news and entertainment. Now with our proprietary e-commerce platform, we can provide a seamless purchase journey for both our community and for the world’s leading gaming companies, by owning every step involved to help them reach their customers.”
The shop is a natural next step for GameByte, but also hints at the upward trajectory that social commerce is on, with companies like Social Chain at the forefront. What’s more, it promises to demonstrate the power of community and social-first savvy in generating revenue for both the brand and its partners.
*These figures are based on a survey of 1,569 gamers from the GameByte community.
Latest News
7777 gaming enters the Georgian market in partnership with Europebet
7777 gaming, a leading provider of online casino games, is thrilled to announce its entry into the Georgian market through a strategic partnership with Europebet – one of the leading online gambling operators in the region, part of the renowned Betsson Group since 2015.
7777 gaming presents an expansive collection of more than 100 online casino games, each meticulously certified to comply with Georgia’s latest legal standards. With a focus on innovation and quality, 7777 gaming provides unique and engaging casino experiences that cater to the preferences of the new generation of players.
The direct integration of 7777 gaming’s content into Europebet’s platform demonstrates a commitment to offering players a premium gaming experience with a wide range of high-quality titles. Through this integration, players at Europebet in Georgia can enjoy 7777 gaming’s engaging and diverse games portfolio, such as Cash 100, Barbarian, Candy Anyways, Sea of Treasures, Diamonds of Majesty, and Thracian Treasures.
Elena Shaterova, Chief Commercial Officer at 7777 gaming, stated: “We take pride in our relentless dedication to adhering to the latest legislative requirements in Georgia’s online gambling sector. Recognizing the immense potential of this lucrative market, we eagerly join forces with Europebet, a renowned brand synonymous with thrilling gameplay, innovation, and creativity.”
Mindia Tsiklauri, Slots Product Manager at Europebet said: “Our partnership with 7777 gaming introduces a new dimension of entertainment for our players. Their extensive and distinctive game selection adds valuable diversity to our platform, a sought-after quality in our vibrant and competitive market. Continuously seeking innovative avenues to captivate our audience, we view 7777 gaming as an invaluable ally in our ongoing mission.”
The post 7777 gaming enters the Georgian market in partnership with Europebet appeared first on European Gaming Industry News.
Detroit casinos
Detroit Casinos Report $102.9M in October Revenue
The three Detroit casinos reported $102.9 million in monthly aggregate revenue (AGR) for the month of October 2024, of which $103.7 million was generated from table games and slots, and negative ($826,796) from retail sports betting.
The October market shares were:
• MGM, 48%
• MotorCity, 30%
• Hollywood Casino at Greektown, 22%
Monthly Table Games, Slot Revenue, and Taxes
The casinos’ revenue for table games and slots for the month of October 2024 increased 26.9% when compared to the same month last year. This remarked increase is due in part to when casino employees went on strike on Oct. 17, 2023, which caused AGR totals to be lower than normal. October’s monthly revenue was 2.4% higher when compared to the previous month, September 2024. From Jan. 1 through Oct. 31, the Detroit casinos’ table games and slots revenue increased by 3.0% compared to the same period last year.
The casinos’ monthly gaming revenue results all increased compared to October 2023:
• MGM, up 32.4% to $49.4 million
• MotorCity, up 26.7% to $31.7 million
• Hollywood Casino at Greektown, up 16.5% to $22.6 million
In October 2024, the three Detroit casinos paid $8.4 million in gaming taxes to the State of Michigan. They paid $6.6 million for the same month last year. The casinos also reported submitting $12.8 million in wagering taxes and development agreement payments to the City of Detroit in October.
Monthly Retail Sports Betting Revenue and Taxes
The three Detroit casinos reported $22.19 million in total retail sports betting handle, and total gross receipts totaled negative ($822,552) for the month of October. Retail sports betting qualified adjusted gross receipts (QAGR) were down by $2.0 million in October when compared to October 2023, and down by $1.6 million when compared to September 2024.
October QAGR by casino was:
• MGM: negative ($474,293)
• MotorCity: negative ($528,408)
• Hollywood Casino at Greektown: $175,905
During October, the casinos paid $6,649 in gaming taxes to the state and reported submitting $8,127 in wagering taxes to the City of Detroit based on their retail sports betting revenue.
Fantasy Contests
For September 2024, fantasy contest operators reported total adjusted revenues of $1.1 million and paid taxes of $89,282.
21VIRAL
21VIRAL Integrates Air Dice Group Games
21VIRAL, the Latin American-focused games aggregator and solution provider, has onboarded Air Dice Group’s games portfolio.
21VIRAL, which is creating a streamlined integration, onboarding and transparent pricing in the iGaming casino and game aggregation supply vertical, announced the onboarding of Air Dice Group today.
The distribution deal allows 21VIRAL access to Air Dice’s complete portfolio of content. Air Dice specialises in strategy-influenced money games, which are in high demand across Latin America.
Christoph Härtel, CEO of 21VIRAL, said: “Our business is customer-first, and building out a great CRX experience is our goal. Having looked at the market incumbents, we decided to specialise in the Latin American market, given its current growth, which is double-digit, and is expected to maintain high levels of growth over the next 5 to 10 years.”
“We have already onboarded several industry-established operators and game providers in record time using AI to facilitate faster and more streamlined workflows. We are, therefore, delighted to work with Air Dice Group to ensure their massively popular games, such as Wild Cash, Coco Craze, and Book of Goddess, are available to our operator’s portfolio of games content.
However, one of the limiting factors, especially if you are an operator or game provider, is the technical integration expertise and market access within the supply chain. If a game provider wishes to have their games deployed on Operator A’s website, but they are yet to be available to that operator, 21VIRAL’s GameConnector will be the provider’s enabler with all the technical integration, heavy lifting, and onboarding. We will also offer reverse integration, which means that we integrate our GameConnector Platform into their systems – therefore, the operators have less effort.
Simply, it’s a win-win, as many game providers in other territories, such as continental Europe, lack the commercial and technical distribution to enter LatAm—we do all that from them—and the operator gets access to the unique game content in the supply chain that can enhance their players’ engagement and revenue opportunities.”
Rocio Moitino, Director for LatAm, Air Dice Group added: “Latin America has proven to be an expanding and high-growth market for our games content over the last few years, and it continues to increase. We are delighted to increase our market accessibility with 21VIRAL’s team, as they provide faster speed to market to enable operators to access and publish our unique games to their casino lobby in quicker timeframes.”
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