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Anzu Brings In-game Ads to Animated Sci-Fi Game Virtuverse
Today, Anzu.io, the world’s leading in-game advertising platform, announced a new partnership with the game developers of Virtuverse, a third-person PC-based massive multiplayer online role-playing game (MMORPG). The deal will allow advertisers to display non-intrusive blended banner and video ads inside the animated fantasy game. Advertisers looking to connect with gamers in North and South America, Europe, and Russia will benefit the most as these are the most active regions for the game.
Virtuverse is built on the Unreal Engine which is what enables the game to have such captivating and stand-out graphics, a factor that attracts plenty of players and places the game in a premium category. Players can venture into any of the different fantasy lands, defeating monsters and collecting the spoils of war which can be traded for in-game items or exchanged for real money. While gamers, who average an unprecedented six and a half hours of playtime per session, explore futuristic worlds, they will encounter video and banner ads displayed on immersive billboards and interior screens in built-up settlements. These objects naturally fit into the futuristic game, with the ads enhancing the environment.
Since its first early access release in 2018, in addition to regularly adding new content, the development team has prioritized community building and listening to player feedback, which shows their ongoing commitment to creating a game that their dedicated fans love playing.
Virtuverse’s team is committed to keeping the game within the free-to-play model and supporting its costs through blended in-game ads. The game’s dedicated community has been vocal about supporting this monetization method, according to CEO and Founder Fin Yeates. The new partnership will contribute to what Yeates refers to as the ‘gaming economy’. Yeates said, “Virtuverse seeks to utilize Anzu to drive down costs for its players and offset operational costs with an immersive, in-game advertising system. Anzu’s the right partner for this!”
As players gravitate towards free-to-play games instead of paying around $60 per game, developers are actively looking for alternate ways to fund their businesses. In-game advertising has become a hot topic because it provides developers with a stable income stream that doesn’t rely on players paying for games. It also gives developers an opportunity to reduce the selling price of games without risking their bottom line. Anzu’s platform is the answer industry players have been waiting for. It provides gaming studios with a sustainable revenue stream, gamers with free game content, and advertisers with the ability to increase brand awareness through in-game ads that are non-disruptive and respect the gamer experience.
Anzu already works with big advertisers including Samsung and Vodafone, and gaming companies such as Ubisoft, Unfinished Pixel and Vivid Games to bring ads to games in the sports, racing, and simulation categories. With this partnership, Anzu extends its game genres to include animated fantasy, abating the doubts that industry had regarding how natural ads could look when placed in such an environment. Once again, Anzu has proved that the solution can work in any type of game content.
“Gamers won’t tolerate disruption anymore so we created a solution that works for them, game developers, and advertisers,” Anzu’s CEO and Co-founder Itamar Benedy said. “Many people were unsure of how video and banner ads could be harmoniously blended into an animated game, but we are happy to prove them wrong through our partnership with Virtuverse.”
Seneca Gaming Corporation has appointed Cynthia Liu, an accomplished brand leader with extensive experience in hospitality, travel and leisure, as its Chief Marketing Officer.
A key member of the senior management team, Liu will lead strategic marketing initiatives for the corporation and its three world-class gaming properties, Seneca Niagara Resort & Casino in Niagara Falls, NY, Seneca Allegany Resort & Casino in Salamanca, NY, and Seneca Buffalo Creek Casino in Buffalo, NY, as well as Seneca Hickory Stick Golf Course in Lewiston, NY. She will oversee areas including brand strategy, advertising, digital transformation, player development, revenue management, group sales, database marketing, entertainment, and loyalty programs.
“Cynthia is a dynamic executive and leader with a vision to bring renewed energy and elevated awareness to our properties and the experience we offer our guests. We know that our Seneca properties represent the best places to work, stay and play. With Cynthia’s vision, we are going to make our brands, and the promise behind them, stand out in new and exciting ways,” Seneca Gaming Corporation President and CEO Kevin Nephew said.
Liu brings more than 20 years’ experience to Seneca Gaming Corporation, including a wealth of expertise in launching new brands, creating impactful integrated marketing strategies, and collaborating with cross-functional teams to achieve shared business goals. She was most recently Vice President of Global Brand Management for Travel + Leisure Co., where she led brand marketing strategy supporting $2 billion in sales revenue and elevating brand awareness for over 20 brands. Throughout her career, she has held global marketing positions with companies such as Caesars Entertainment, Las Vegas Sands, and Wyndham Hotels & Resorts.
“I am thrilled to be part of Seneca Gaming Corporation and its exceptional culture. I am passionate about brand building. SGC has great history, a solid brand portfolio, beautiful properties, efficient operations, and a loyal guest base. I look forward to working with our team members to tell compelling brand stories and cultivating lasting relationships with current and new guests,” Liu said.
The post Seneca Gaming Corporation Appoints Cynthia Liu as its Chief Marketing Officer appeared first on Gaming and Gambling Industry in the Americas.
On 22 January 2025, the Sanctions Committee of the French National Gambling Authority (ANJ) met to examine a procedure referred by the ANJ Board concerning the operator SPS Betting, which had allegedly failed to comply with its obligations relating to the self-exclusion system offered to players on the Unibet website and application. The Committee confirmed the breaches and imposed a public penalty of €800,000, justified by the large number of players who were unable to benefit from this protection system. This decision, which is unprecedented in its scope, is a reminder of the Committee’s commitment to penalising operators who fail to meet their obligations to prevent excessive gambling.
In 2021, following reports, the ANJ services discovered a computer malfunction on the “Unibet.fr” application and website for devices using the iOS operating system. According to estimates by the ANJ and the operator, several thousand players who had requested self-exclusion for a period ranging from several weeks to several months were likely to have been able to play again within a few days. In fact, players self-exclusion requests made in months were automatically converted to days. Therefore, a player who requested a twelve-month self-exclusion was only self-excluded for twelve days.
For players who wish to take a break from gambling because they feel vulnerable or need to take a step back, the legislator has introduced a system of self-exclusion from gambling.
Online gambling operators must provide players with a mechanism enabling them to request their exclusion from gambling. Players are free to determine the duration of their exclusion, which must be a minimum of 24 hours and a maximum of 12 months.
The malfunction at Unibet occurred from 2 March 2021 to 11 December 2022 before being fixed by the operator. However, during an update, the malfunction reappeared and affected players playing on an iOS device from 29 December 2022 to 2 February 2023. In total, the anomaly persisted for almost 22 months.
In view of these repeated malfunctions and given their duration and seriousness, particularly regarding the prevention of excessive gambling, the Sanctions Committee confirmed the breaches observed and imposed the following penalties:
• A fine of 800,000 euros;
• The publication of the decision in the Official Journal of the French Republic;
• The display, from 17 to 31 March 2025, on the homepage of the ‘Unibet.fr’ website and the Unibet applications, of a box mentioning this sanction and referring to the press release published on the ANJ website;
• The publication of the non-anonymised decision on the ANJ website, from the date it is pronounced and for one year (until 3 March 2026). After this date, the decision published on the ANJ website and on Légifrance, as well as the associated press release, will no longer allow the operator to be identified.
This decision may be appealed to the Conseil d’État within two months of its notification.
The post ANJ Sanctions Committee Imposes €800,000 Fine on SPS Betting appeared first on European Gaming Industry News.
International Game Technology has won seven awards at the 2025 EKG Slot Awards Show. The EKG Slot Awards Show is a performance-based, annual programme produced by Eilers & Krejcik Gaming (EKG) that recognizes excellence in slot game development in the casino gaming industry. IGT won the most awards of any gaming industry supplier, taking home trophies for seven of the program’s 25 categories.
IGT won the following categories at the 2025 EKG Slot Awards Show:
• Top Performing NEW Premium Game: Tiger and Dragon Cash on Reels
• Most Innovative Land-Based Game: Tiger and Dragon Cash on Reels
• Top Performing 3rd Party IP Branded Game: Whitney Houston Slots
• Top Performing Game – EMEA: Magic Treasures Dragon
• Top Performing NEW Video Poker/Keno Game: Mega Hot Poker
• Top Performing NEW Online Table Game: Blackjack Poker & Pairs Surrender
• Best Overall Supplier of Online Content: IGT PlayDigital
“IGT winning seven awards at the 2025 EKG Slot Awards Show is a significant achievement that speaks to our performance momentum across multiple product categories and the immense talent and dedication of IGT employees worldwide. We look forward to continuing to help our customers benefit from these strong IGT themes in 2025 and beyond via follow-up games for Tiger and Dragon, Whitney Houston Slots, Magic Treasures and Mega Hot Poker,” said Nick Khin, IGT President, Global Gaming.
“It was exciting to see IGT PlayDigital honored at the 2025 EKG Slot Awards Show in the most esteemed iGaming category, ‘Best Overall Supplier of Online Content,’ and recognized with the ‘Top Performing NEW Online Table Game’ award for Blackjack Poker & Pairs Surrender. Developing and delivering market-leading content and performance tools is a cornerstone of IGT PlayDigital’s strategy and I wish to congratulate the entire team on these remarkable accomplishments,” said Gil Rotem, IGT PlayDigital President.
The post IGT Wins Seven Awards at the 2025 EKG Slot Awards Show appeared first on European Gaming Industry News.
Seneca Gaming Corporation Appoints Cynthia Liu as its Chief Marketing Officer
ANJ Sanctions Committee Imposes €800,000 Fine on SPS Betting
IGT Wins Seven Awards at the 2025 EKG Slot Awards Show
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