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Betsson extends Yggdrasil partnership to YG Masters program
The operating partner joins Masters program to access GATI technology and to develop & distribute games
Leading global operator Betsson has extended its long-standing relationship with Yggdrasil to join its rapidly growing YG Masters program. Joining Masters will enable Betsson to access, create and distribute gaming content using Yggdrasil’s revolutionary GATI technology.
The new agreement is a significant milestone for Yggdrasil’s YG Masters initiative as it marks the first time an existing operating partner has joined the program. For Betsson, the opportunity is to create new content, based on its experience as a successful operator, and have that content distributed via the extensive Yggdrasil network. GATI is the technology facilitator for the enhanced partnership and will accelerate value creation and global distribution.
GATI is a preconfigured, regulation-ready development toolkit that enables studios and game developers to apply standardised technology to develop and distribute games anywhere in the world. This means YG Masters partners can source, build, and distribute content on a global basis to maximize revenue. Yggdrasil provides the single standardised interface and significant reach.
Masters’ partners integrated to GATI get access to the long-established Yggdrasil operator network plus the fast-growing YG Franchise network. Masters in tandem with GATI is a brand new approach to game aggregation. Development and distribution of new games is much quicker and far less complicated than traditional models. It is truly a revolution and Yggdrasil are very proud to add Betsson to their Masters’ roster.
Betsson is one of Europe’s leading sports betting and gaming brands with more than five decades in the gaming industry and multiple brands across a range of markets.
Stuart McCarthy, Head of Partner Programs at Yggdrasil, said: “We’re thrilled to extend our relationship with Betsson and add them to the YG Masters’ program as the first directly integrated operating partner.
“This is a landmark for the initiative and shows just how much a brand like Betsson believes in our unique model, as well as underlining the impact YG Masters is having on iGaming developers and tier one brands such as Betsson – empowering their content creation and development through our GATI technology and accelerating their growth via our global distribution network.”
Ciara Nic Liam, Gaming Product Director at Betsson, said: “We have had an excellent relationship with Yggdrasil for many years and are very pleased to have extended our agreement to include YG Masters. We have seen the program grow to become a real industry game-changer and it makes perfect sense for us to be involved and take advantage of the huge growth opportunities the program offers, at the same time as we can realize desired business synergy values from expanding the network reach of our innovative and player first developed in house built games. ”
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Week 46/2024 slot games releases
Here are this weeks latest slots releases compiled by European Gaming
Spinomenal has welcomed another title into its Wildlife Series, Majestic Bison. Set in the Wild West, Majestic Bison surrounds players in a landscape populated with wild wolves, elegant eagles, fearsome snakes and formidable goats. A stripped back soundtrack captures the essence of the Wild West, with banjos and harmonicas immersing players in the action as they hunt for gold.
PG Soft, a world-class digital mobile games company, is celebrating the magic of the Rio de Janeiro Carnival with the release of its new slot, Rio Fantasia. A young dancer named Isabella is the star of the show as players join in the rhythm and passion of one of the world’s most spectacular parties. Rio Fantasia is a 3-reel, 3-row video slot featuring Stacked Wild symbols, multipliers, and respin until win.
Hölle Games has released Jumpin’ Jacks, a new Classic title featuring a special Duplicating Wilds mechanic. This 5×3, 15 payline slot has a theme of Halloween harvest, with scarecrows, pumpkins, corn, crows and a creepy midnight sky completing the picture. The atmosphere is there to match, with a cosy yet somewhat spooky soundtrack.
Belatra Games, the specialist online slots developer, has served up Cafe Pin-Up, a slot that whisks players away to a vibrant 1950s diner, where retro glamour meets thrilling gameplay. Players take a seat inside a charming cafe, where pin-up girls are on hand to deliver delicious dishes in a raucous atmosphere created by a jukebox playing toe-tapping tunes. The game is presented in a 5×4 grid with 20 paylines with the Pin-Up Girl Wild symbol playing the key role.
New from Peter & Sons comes Muddy Waters, a game that will send your Geiger counter up to 11. This high-volatility and highly radioactive slot comes packed with symbol multipliers, power-ups and a unique fishing mechanic. Muddy Waters riffs on the popular fishing-slot genre, but since this is the weird and wonderful world of Peter & Sons, it gets flipped on its head, because this game is about reeling in radioactive fish.
Relax Gaming, the iGaming aggregator and provider of unique content, is getting players into the festive spirit with its latest release, Money Sleigh, a Christmas-themed slot guaranteed to deliver stocking-filled fun and the chance to unwrap big wins. Santa and his team of loyal helpers are ready to guide players through this exciting holiday adventure, with the potential to win up to 10,000x their stake.
The post Week 46/2024 slot games releases appeared first on European Gaming Industry News.
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AGREEMENT BETWEEN ZITRO AND GRUPO OSGA TO PROMOTE THE LABOT INTEGRATION OF PEOPLE WITH DISABILITIES
Zitro, a leading company in the gaming industry, has signed a collaboration agreement with Grupo OSGA, a business group committed to promoting the employment of people with disabilities. Grupo OSGA offers job opportunities to people with disabilities and supports their professional development in inclusive and accessible environments.
Through this alliance, Grupo OSGA will provide Zitro with a parcel and documentation service between its offices, optimizing Zitro’s operational efficiency and strengthening its social commitment to creating a more inclusive work environment.
At Zitro, we firmly believe in the power of diversity as a driver of growth and development. This collaboration with Grupo OSGA not only enriches our company but also reinforces our commitment to contributing to a fairer and more inclusive society,” said Albert Zorrilla, Managing Director of Zitro for Spain.
“The collaboration with a prestigious international company like Zitro not only constitutes recognition of the work that Grupo OSGA has been carrying out but also contributes to the generation of real opportunities for people with disabilities to achieve effective and stable integration in the labor market,” said Oscar Galilea, President of Grupo Osga.
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Balkan's
EGT Digital’s iGaming platform X-Nave and successful titles to deliver high-quality experience to BetHub’s customers
BetHub and EGT Digital have started their successful partnership, as a result of which the leading Bulgarian operator is now using the iGaming platform X-Nave. Its 4 main modules: CRM Engine, Sport product, Gaming Aggregator and Payment Gateway, enable the betting site to effectively manage all online gaming business verticals and further improve its performance.
CRM Engine provides a wide range of player management tools and bonus features, allowing the operator to create more personalized offerings for its customers, based on their preferences and behavior.
Through X-Nave’s Sport product BetHub will enrich even more the sport content it offers.
The Payment Gateway gives access to numerous payment methods and thanks to the Gaming Aggregator EGT Digital’s slot games are already at the disposal of the website’s visitors. The top-performing titles from Bell Link, Clover Chance, High Cash, Single Progressive Jackpot, as well as the multiplayer game xRide quickly gained popularity among BetHub’s customers.
“We are very glad with our collaboration with EGT Digital so far,” commented Kiril Naldzhiev, CEO at BetHub. “The platform has made the management of our business much easier, and the company’s gaming content has shown impressive results that have not only met but exceeded our expectations.”
Tsvetomira Drumeva, Head of Sales at EGT Digital, also gave a positive evaluation to the cooperation. She said: “Partnering with a prominent operator like BetHub is very valuable for us, as it gives us the opportunity to demonstrate the enormous potential of our developments and consolidate our status as a leader in the local market. I am confident that this is the beginning of a very successful collaboration that will bring a lot of positives to both companies and the players themselves.”
The post EGT Digital’s iGaming platform X-Nave and successful titles to deliver high-quality experience to BetHub’s customers appeared first on European Gaming Industry News.
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