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Latest News
Betsson extends Yggdrasil partnership to YG Masters program
The operating partner joins Masters program to access GATI technology and to develop & distribute games
Leading global operator Betsson has extended its long-standing relationship with Yggdrasil to join its rapidly growing YG Masters program. Joining Masters will enable Betsson to access, create and distribute gaming content using Yggdrasil’s revolutionary GATI technology.
The new agreement is a significant milestone for Yggdrasil’s YG Masters initiative as it marks the first time an existing operating partner has joined the program. For Betsson, the opportunity is to create new content, based on its experience as a successful operator, and have that content distributed via the extensive Yggdrasil network. GATI is the technology facilitator for the enhanced partnership and will accelerate value creation and global distribution.
GATI is a preconfigured, regulation-ready development toolkit that enables studios and game developers to apply standardised technology to develop and distribute games anywhere in the world. This means YG Masters partners can source, build, and distribute content on a global basis to maximize revenue. Yggdrasil provides the single standardised interface and significant reach.
Masters’ partners integrated to GATI get access to the long-established Yggdrasil operator network plus the fast-growing YG Franchise network. Masters in tandem with GATI is a brand new approach to game aggregation. Development and distribution of new games is much quicker and far less complicated than traditional models. It is truly a revolution and Yggdrasil are very proud to add Betsson to their Masters’ roster.
Betsson is one of Europe’s leading sports betting and gaming brands with more than five decades in the gaming industry and multiple brands across a range of markets.
Stuart McCarthy, Head of Partner Programs at Yggdrasil, said: “We’re thrilled to extend our relationship with Betsson and add them to the YG Masters’ program as the first directly integrated operating partner.
“This is a landmark for the initiative and shows just how much a brand like Betsson believes in our unique model, as well as underlining the impact YG Masters is having on iGaming developers and tier one brands such as Betsson – empowering their content creation and development through our GATI technology and accelerating their growth via our global distribution network.”
Ciara Nic Liam, Gaming Product Director at Betsson, said: “We have had an excellent relationship with Yggdrasil for many years and are very pleased to have extended our agreement to include YG Masters. We have seen the program grow to become a real industry game-changer and it makes perfect sense for us to be involved and take advantage of the huge growth opportunities the program offers, at the same time as we can realize desired business synergy values from expanding the network reach of our innovative and player first developed in house built games. ”
Latest News
Checkd International passes 1 million bets placed across NFL season on SmartPicks
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- Checkd International’s SmartPicks app has surpassed one million bets in just five months
- There have been over six million screen views by users
- More than 8,000 subscriptions have been purchased on SmartPicks Pro
Checkd International, the North American sports betting specialist and part of the award-winning Checkd Group, has announced a successful first NFL season for its SmartPicks betting app with many huge milestones hit by users.
At the culmination of Super Bowl LIX in Louisiana, over one million bets had been added to bet slips through SmartPicks, as the informative and streamlined app proved it was a roaring success.
The new and improved SmartPicks app was launched in October, midway through the NFL season, and builds on existing technology used in the UK by the Manchester-based company, to provide a unique sports betting-focused app to the US.
There have been over six million page views on SmartPicks since the launch, equating to more than one million each month.
The apps prop tool, which sits front and centre, has been hugely popular with users, and over one million markets have been selected using this.
In the past five months, there have been more than 29,000 installs for the app as more users across America look to use this as their preferred choice when gambling.
SmartPicks Pro, which gives users even more access and is Checkd Group’s first-ever subscription model product, saw more than 8,000 users join throughout the NFL season, proving how vital this model will be for the business going forward.
SmartPicks was built in-house by Checkd Dev, the technology specialist division of Checkd Group, which has supported top-tier operators with new products in the past year, including Paddy Power’s Mix ’N Match bet building tool.
The success of SmartPicks continues to expand Checkd Group’s position in the US-based betting market through Checkd International’s on-the-ground presence, and 2024 saw a 187% increase in app searches for the business.
Commenting on the success, Callum Broxton, Head of US Operations at Checkd Group said: “We’re delighted to announce that our SmartPicks app has been greatly received in the American sports betting market, with millions of bets placed and thousands of new users choosing the market-leading technology provided this NFL season.
“The launch of SmartPicks Pro has proven successful for the business, and with plenty of positive feedback from users, means we are looking for further ways to tap into revenue subscription models as there is clear demand for this.
“As we enter a key stage of the NBA season and March Madness set to begin, we look forward to developing the app further and making betting even easier across America.”
The post Checkd International passes 1 million bets placed across NFL season on SmartPicks appeared first on Gaming and Gambling Industry in the Americas.
Latest News
In the Game with Betandyou: major updates and what to expect this season
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Betandyou is entering the new season refreshed. The changes have touched every aspect: new positioning, an updated team, ambitious goals, and even more rewards for players. The company aims to create the best experience for everyone who joins its community.
“In the Game” – the new slogan of Betandyou
Betandyou is becoming an even more player-centric brand. The new slogan, “In the Game,” reflects the company’s mission: to make the gaming experience as exciting and comfortable as possible. To achieve this, not only has the brand communication changed, but the internal structure has also been reorganized—new departments for player interaction have been introduced, ensuring faster issue resolution and personalized offers.
“We are evolving to become even more convenient and to provide a top-tier service for our players. Every update is aimed at enhancing user experience and making Betandyou the best place to play,” commented the CEO of Betandyou.
A renewed approach to player interaction
Over the past six months, the Betandyou team has conducted in-depth research into its audience, their interests, and needs. Based on this research, new special offers, personalized promotions, and enhanced communication have been introduced. Communication is now simpler, more accessible, and easier to understand. Additionally, the company has localized the platform for key regions, ensuring players from all over the world feel at home.
Technical updates
- New homepage – everything players need on one screen.
- Simplified navigation – favorite games are accessible in one click.
- Visual refresh – bright colors and modern design to please even the most discerning aesthetes.
Bonus and Promo Updates
Key regions now feature improved welcome bonus conditions, and the range of promotions has grown significantly. Betandyou offers even more rewards and activities, making the gaming experience even more exciting.
Welcome Package
- 1st Deposit – 100% Bonus
- 2nd Deposit – 50% Bonus
- 3rd Deposit – 25% Bonus
- 4th Deposit – 25% Bonus
These updated bonus conditions are part of Betandyou’s broader strategy to enhance player engagement and provide more value. Continuing to refine its promotions to meet the needs of a growing audience.
The post In the Game with Betandyou: major updates and what to expect this season appeared first on European Gaming Industry News.
EurAsia
Tower Rush by Galaxsys Wins ‘Best New Game 2025’ at AIBC Eurasia Awards
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Galaxsys is proud to announce that one of its latest game releases, Tower Rush, has been named “Best New Game 2025” at the AIBC Eurasia Awards.
The AIBC Eurasia Awards celebrate the best in innovation and excellence across the iGaming industry, bringing together industry leaders to recognise the year’s top performers. Galaxsys is proud to be among this year’s winners, with its new turbo game, Tower Rush, receiving its second award as “Best New Game 2025”.
Tower Rush, a unique blend of strategy and thrill, has quickly gained popularity across multiple regions. The game’s unique mechanics challenge players to think strategically while keeping the gameplay fun and intuitive.
By making quick decisions and balancing risk and reward, players build an endless chain of floors, stacking them to achieve the highest possible odds. This combination of intuition and strategy has made Tower Rush a standout addition to Galaxsys’ portfolio.
Hayk Sargsyan, CEO of Galaxsys, commented, “Tower Rush receiving its second industry award, this time at AIBC Eurasia, is a proud moment and a great achievement for us. It’s also a clear sign that our vision for engaging, high-quality games resonates with both players and industry experts. We’re thankful for this recognition and feel even more motivated to continue pushing forward. With the new releases we have planned for this year, we’re determined to keep raising the bar with each game, bringing fresh and innovative experiences to players around the world.”
Galaxsys is passionate about developing innovative, engaging, and visually attractive games. Tower Rush exemplifies this dedication, combining dynamic gameplay with interactive design to offer players a thrilling and rewarding experience.
The post Tower Rush by Galaxsys Wins ‘Best New Game 2025’ at AIBC Eurasia Awards appeared first on European Gaming Industry News.
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