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Parimatch becomes Official Betting Partner of LaLiga in the CIS region

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5 years ago

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Two-year agreement covers 15 territories in CIS and features event,
broadcast and marketing visibility

Parimatch, the global betting and technology company, today announces a two-year agreement with LaLiga, the top professional league in Spanish football, which will see it become the league’s Official Betting Partner in the Commonwealth of Independent States (CIS).

Parimatch will be LaLiga’s official betting partner across 15 territories in the CIS region. All events organised by LaLiga in the region will feature Parimatch branding in line with local permissions, displayed through 3D carpets during match broadcasts while its marketing will feature in the away matches for Atletico Madrid, FC Barcelona and Real Madrid.

Parimatch will also gain access to all LaLiga logos, emblems, trademarks and image rights for seven active players, to use across marketing materials. Two LaLiga legends will also support Parimatch PR and marketing events and will appear in Parimatch TV advertising campaigns for broadcast in the CIS region. In the future Pariamtch will also have access to LaLiga match tickets, which it will be able to offer as prizes and incentives for its players.

This partnership, which also includes the possibility of a one-year extension, will consolidate Parimatch’s leading brand position in the CIS region where the company already has 20% market share. Parimatch is one of the fastest growing bookmakers, known for forging partnerships which excite and attract sports fans across the spectrum, whether it be football, esports or UFC.

The agreement covers the following regions: Afghanistan, Armenia, Azerbaijan, Belarus, Estonia, Kazakhstan, Kyrgyzstan, Latvia, Lithuania, Moldova, Russia, Tajikistan, Turkmenistan, Ukraine and Uzbekistan.

Dmitriy Sergeev, CEO Parimatch CIS said: “This collaboration is strategically important for Parimatch and represents an opportunity for us to reach the loyal fanbase of one of the most popular football leagues in the world, whose players are some of the most iconic names in football today. This agreement will see our brand awareness increase not only in our key markets across the CIS, but also on a global level. LaLiga shares our commitment to the fan experience, so this partnership is a fantastic fit for us.”

Tamara Babits, Business Development Director Parimatch CIS: “At Parimatch, we are driven by our passion for sport and entertainment, so what better partner than one of the world’s most popular football leagues. We are so excited that our brand will now share the playing field with some of the greatest players in the sport today. We will work hard to build our both brands’ presence across the CIS together.”

Oscar Mayo, director of business, marketing and international development at LaLigaadded: Strong local partnerships are key to making deeper connections with our fans and growing our global presence. In the CIS, our following has increased significantly in recent years creating an audience that is keen to get closer to our competition. Parimatch shares our ambition to create world-class entertainment and is an ideal partner with which to continue this growth across the region.

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GAMING INDUSTRY’S TOP CEOs BILL HORNBUCKLE, PETER JACKSON & JASON ROBINS TO KEYNOTE G2E 2025

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12 hours ago

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September 9, 2025

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Main Stage Also Features Tribal Innovation Discussion Oct. 6;  Global Gaming Women to Present Mental Health Dialogue Oct. 8

The Global Gaming Expo, presented by the American Gaming Association (AGA) and organized by RX, announces its highly anticipated main stage programming for G2E 2025. Over three days, G2E will feature conversations with some of the most influential voices in gaming and offer diverse perspectives on the future of the industry. G2E 2025 takes place Oct. 6-9 at The Venetian Expo in Las Vegas and marks the event’s 25th year.

“We are honored to welcome a distinguished lineup of key industry leaders to the G2E main stage,” said AGA President and CEO Bill Miller. “As we mark 25 years of G2E, we’re proud to continue to be a catalyst for gaming’s growth, and our programming reflects the ideas and leadership shaping the industry’s future.”

Progress or Pressure: How Tribes Can Harness Innovation on Their Terms

Monday, Oct. 6 at 4 p.m. Doors open at 3:30 p.m.

Indian Gaming Association (IGA) Chairman Ernie Stevens Jr. will open the main stage by underscoring the central contributions of tribal operators to the U.S. gaming landscape and the challenges and opportunities that lie ahead.

Bringing together leading tribal voices, the program will explore how tribes embrace innovation on their own terms—balancing growth with sovereignty and long-term success. Panelists will address how emerging technologies, evolving business models, and the rise of illegal, unregulated markets are reshaping the competitive environment. The dialogue will highlight both the opportunities to harness new tools for sustainable growth and the pressures of protecting the industry’s integrity in a rapidly changing landscape.

Moderated by IGA’s Executive Director Jason Giles, the conversation will feature:

  • Rodney Butler, Chairman, Mashantucket Pequot Tribal Nation
  • James Siva, Chairman, California Nations Indian Gaming Association

Additional participants may be announced in the coming days.

Inside the C-Suite: Gaming’s Future in Focus on Stage

Tuesday, Oct. 7 at 8:45 a.m. Doors open at 8:15 a.m.

AGA President and CEO Bill Miller will open G2E 2025’s keynote session, welcoming global gaming professionals and underscoring the strength and momentum of legal gaming upon the opening of the industry’s biggest gathering of the year.

Following Miller’s remarks, Hope King, founder of Macro Talk, on-air contributor to Yahoo Finance, and events host and moderator for Axios, will lead an impactful series of one-on-one conversations with top global gaming CEOs. Discussions will address key trends and challenges shaping the industry—including investor expectations, domestic and international expansion, and intensifying competition in regulated and unregulated markets. Featuring:

  • Bill Hornbuckle – CEO & President, MGM Resorts International
  • Peter Jackson – CEO, Flutter Entertainment
  • Jason Robins – CEO, DraftKings

The session will conclude at 10 a.m., immediately followed by the opening of the expo floor.

Breaking the Stigma: An Honest Dialogue on Mental Health

Wednesday, Oct. 8 at 9 a.m. Doors open at 8:45 a.m.

Multi-sport athlete and mental health advocate Kendall Toole will share her personal journey in a conversation moderated by Global Gaming Women (GGW) Sip & Social Chair Meghan Speranzo. Presented by GGW, the session will foster an open dialogue on mental health, designed to reframe how attendees think about wellness and inspire stronger voices across the gaming industry and beyond. This conversation will be open to all badge holders. Ahead of the discussion, GGW will host their Sip & Social event from 8 a.m. – 8:45 a.m. in the same room. For more information on this separate networking event, visit globalgamingwomen.org/event-6325670.

Presented by the AGA and organized by RX, G2E’s full education lineup features more than 100 sessions. G2E 2025 runs from October 6-9 (Education: October 6-9 | Expo Hall: October 7-9) at The Venetian Expo in Las Vegas.

Since 2001, G2E has served as the premier global event for the legal, regulated gaming industry, fostering innovation and driving growth across casinos, hospitality, technology, iGaming, sports betting, and more. The event will welcome over 25,000 industry professionals from more than 120 countries, regions, and territories, and nearly 400 exhibitors showcasing the latest global gaming technologies.

For more information, visit globalgamingexpo.com.

 

The post GAMING INDUSTRY’S TOP CEOs BILL HORNBUCKLE, PETER JACKSON & JASON ROBINS TO KEYNOTE G2E 2025 appeared first on Gaming and Gambling Industry in the Americas.

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BetFury Welcomes VIP Users with up to $20,000 First-Week Rewards

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17 hours ago

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September 9, 2025

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BetFury has recently set new standards for VIP communities worldwide. The platform has expanded the VIP Transfer Program, allowing players to carry over their loyalty status from other platforms and instantly unlock exclusive rewards. The first week brings an opportunity to claim up to $20,000, confirming BetFury’s position as a leader in player-focused innovation.

About VIP Transfer Program on BetFury

The program creates a direct bridge for experienced players. VIPs no longer start from zero – their loyalty is instantly recognized. A redesigned structure guarantees a smoother entry, transparent rules, and more powerful benefits. BetFury positions every VIP not simply as a player, but as a valued partner whose trust deserves premium treatment.

Core Benefits of the VIP Transfer Program

 

  • Personal VIP Managers ensure constant support and fast solutions.
  • VIP Transfer Manager guides the player during the first week, answering every request and ensuring their comfort.
  • Daily Chambers is a streak of special bonuses during the first week.
  • Exclusive Rewards expand the journey far beyond a trial, including a full range of permanent VIP perks.

Additionally, the VIP Club itself opens access to other unique perks:

  • Special Treats: Welcome VIP Bonus, Birthday Bonus, Personal Bonus, Bounty Bonus, Free Spins, and Promo codes.
  • Highest Bonuses: up to 25% Cashback, 10% Rakeback, Weekly, and Monthly rewards.
  • Additional Perks: early access to new features, private events, personalized profiles, exclusive chat rooms, and privileged withdrawal limits.
  • VIP Club Lounge: a dedicated hub where members track bonuses, claim rewards in one click, and communicate directly with their managers. Branded merch is also on the horizon.

Path to Super VIP Club Member

In addition to traditional ranks, the VIP Club includes the Super VIP stages. Players who remain active and reach the 15th rank achieve Super VIP status. It is reserved for the most loyal platform users. Higher levels deliver more substantial financial benefits, deeper personalization, and recognition that positions Super VIPs as the elite core of BetFury.

 

How to Transfer VIP Status to BetFury?

 

The process of joining the VIP Transfer Program eliminates unnecessary friction. Candidates follow three steps inside a straightforward interface:

  • Providing contact details: email, country, Telegram (optional).
  • Choosing the verification method: confirm your ability to be a VIP by depositing over $5,000 or sending screenshots of proof from other platforms.
  • Completing the action: the deposit occurs directly in the modal window; screenshots are uploaded securely through the same form.

The VIP support team manually checks applications and confirms eligibility. Approval unlocks immediate access to all benefits, ensuring a seamless transition to BetFury’s VIP environment.

About BetFury & Its Strategic Vision

BetFury is an ecosystem of crypto products for entertainment and additional income. The platform has gathered over 4M users for over six years of existence. BetFury offers over 8,000 Slots and 22 Original games, featuring an impressive RTP of up to 99.28%. In addition to iGaming, the platform has 80 Sports for betting. They include eSports and have odds better than the market average.

BetFury positions the VIP Transfer Program as more than just a promotional campaign. The initiative demonstrates a global strategy aimed at strengthening long-term loyalty, attracting experienced users from multiple platforms, and creating a unified VIP ecosystem with real value behind the status.

Contact

Preston

Alisia

BetFury

[email protected]

The post BetFury Welcomes VIP Users with up to $20,000 First-Week Rewards appeared first on European Gaming Industry News.

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Podium’s Racing Data to Power Dabble’s Social-led Betting Service in the UK

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17 hours ago

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September 9, 2025

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Podium, a leading global provider of trusted sports content and data solutions, is working with Dabble to help bring its socially driven betting experience to UK audiences.

Dabble combines traditional betting functionality with a social media-style interface to offer the next generation of racing fans a more interactive way to connect and share. The app-based platform is integrated with Betmakers technology, with all UK horse and greyhound racing data delivered by Podium.

Ian Houghton, Commercial Director at Podium says: “At Podium, we are always excited when we see innovation in the industry, so we are delighted to play a part of Dabble’s expansion into the UK market, particularly at a time when the racing industry needs to retain a younger audience. We look forward to exploring how Podium’s services can continue to support Dabble’s global ambitions.”

The collaboration, which has been in place since the summer, marks an evolution in how racing data is used and experienced, with Podium delivering UK racing content via Betmakers technology to help power Dabble’s social platform.

Tom Rundle, CEO of Dabble, says: “Dabble’s move into the UK is a natural fit. We’re a challenger brand with an exciting product that we built ourselves from scratch. We’re already seeing that resonate with the UK audience. Yes, you can get a bet on, but essentially, we are placing ourselves as being community driven. We’re creating a richer experience at every touch point.”

The UK is Dabble’s third international market, following rapid growth after launching in its native Australia.

The post Podium’s Racing Data to Power Dabble’s Social-led Betting Service in the UK appeared first on European Gaming Industry News.

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