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Parimatch becomes Official Betting Partner of LaLiga in the CIS region

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Two-year agreement covers 15 territories in CIS and features event,
broadcast and marketing visibility

Parimatch, the global betting and technology company, today announces a two-year agreement with LaLiga, the top professional league in Spanish football, which will see it become the league’s Official Betting Partner in the Commonwealth of Independent States (CIS).

Parimatch will be LaLiga’s official betting partner across 15 territories in the CIS region. All events organised by LaLiga in the region will feature Parimatch branding in line with local permissions, displayed through 3D carpets during match broadcasts while its marketing will feature in the away matches for Atletico Madrid, FC Barcelona and Real Madrid.

Parimatch will also gain access to all LaLiga logos, emblems, trademarks and image rights for seven active players, to use across marketing materials. Two LaLiga legends will also support Parimatch PR and marketing events and will appear in Parimatch TV advertising campaigns for broadcast in the CIS region. In the future Pariamtch will also have access to LaLiga match tickets, which it will be able to offer as prizes and incentives for its players.

This partnership, which also includes the possibility of a one-year extension, will consolidate Parimatch’s leading brand position in the CIS region where the company already has 20% market share. Parimatch is one of the fastest growing bookmakers, known for forging partnerships which excite and attract sports fans across the spectrum, whether it be football, esports or UFC.

The agreement covers the following regions: Afghanistan, Armenia, Azerbaijan, Belarus, Estonia, Kazakhstan, Kyrgyzstan, Latvia, Lithuania, Moldova, Russia, Tajikistan, Turkmenistan, Ukraine and Uzbekistan.

Dmitriy Sergeev, CEO Parimatch CIS said: “This collaboration is strategically important for Parimatch and represents an opportunity for us to reach the loyal fanbase of one of the most popular football leagues in the world, whose players are some of the most iconic names in football today. This agreement will see our brand awareness increase not only in our key markets across the CIS, but also on a global level. LaLiga shares our commitment to the fan experience, so this partnership is a fantastic fit for us.”

Tamara Babits, Business Development Director Parimatch CIS: “At Parimatch, we are driven by our passion for sport and entertainment, so what better partner than one of the world’s most popular football leagues. We are so excited that our brand will now share the playing field with some of the greatest players in the sport today. We will work hard to build our both brands’ presence across the CIS together.”

Oscar Mayo, director of business, marketing and international development at LaLigaadded: Strong local partnerships are key to making deeper connections with our fans and growing our global presence. In the CIS, our following has increased significantly in recent years creating an audience that is keen to get closer to our competition. Parimatch shares our ambition to create world-class entertainment and is an ideal partner with which to continue this growth across the region.

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PROFESSIONAL FIGHTERS LEAGUE NAMES FANDUEL AS OFFICIAL U.S. SPORTS BETTING PARTNER

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The Professional Fighters League (PFL) announced a new partnership that designates FanDuel, North America’s leading online gaming company, as the Official U.S. Sports Betting Partner of the PFL World Tournament and Champions Series.

This landmark agreement marks a major step forward in integrating real-time betting data and experiences into MMA’s fastest-growing sports league. As part of the partnership, FanDuel will provide official betting odds across all PFL events and broadcasts, starting with the upcoming Semifinals on June 12 in Nashville, delivering an enhanced, data-driven experience to millions of MMA fans across the country.

“We’re thrilled to partner with FanDuel as we look to advance the sport by delivering a premium and unique betting experience to the millions of passionate MMA fans in the US,” said Mike Chioditti, SVP of New Business for the PFL. “Betting is a key engagement driver for today’s sports audience, and through this partnership, we’re delivering unrivaled access to our fans.”

“We are excited to bring our new partnership to life and collaborate with the league to enhance the experience of wagering on PFL events,” said Karol Corcoran, Senior Vice President and General Manager of FanDuel Sportsbook. “As our partnership kicks off, we look forward to offering passionate MMA fans another way to engage with their favorite athletes.”

FanDuel’s logos will also be featured in and around the cage, and FanDuel has exclusive rights to utilize PFL logos and “Official Partner” branding for advertising and promotions, including the Tale of the Tape and presenting sponsor. Additionally, PFL and FanDuel will collaborate on exclusive, themed content across their social and digital platforms.

Fans will be able to bet on all 2025 PFL World Tournament events and PFL Champions Series events. The full schedule for upcoming PFL events are below. Updates will follow in the coming weeks.

2025 PFL World Tournament 5: Semifinals – June 12 – Nashville Municipal Auditorium, Nashville

2025 PFL World Tournament 6: Semifinals – June 20 – INTRUST Bank Arena, Wichita

2025 PFL World Tournament 7: Semifinals – June 27 – Wintrust Arena, Chicago

2025 PFL Champions Series – July 19  – GrandWest Arena, Cape Town, Africa

2025 PFL World Tournament 8: Finals – August 1 – Jim Whelan Boardwalk Hall, Atlantic City, NJ

2025 PFL World Tournament 9: Finals – August 15 – Bojangles Coliseum, Charlotte, NC

2025 PFL World Tournament 10: Finals – August 21 – Hard Rock Live at Seminole Hard Rock Hotel & Casino Hollywood, Hollywood, Florida

The post PROFESSIONAL FIGHTERS LEAGUE NAMES FANDUEL AS OFFICIAL U.S. SPORTS BETTING PARTNER appeared first on Gaming and Gambling Industry in the Americas.

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Compliance Updates

DraftKings to Introduce Transaction Fee in Illinois

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In response to the recent and prior sports wagering tax increases passed by the Illinois state legislature on all mobile and online sports wagers placed with licensed operators, DraftKings Inc. announced that it will implement a 50-cent transaction fee on all mobile and online bets placed in Illinois through DraftKings Sportsbook, effective September 1, 2025.

“Illinois has been an important part of our growth, and we’re proud to have contributed meaningfully to the state through tax revenue, job creation, and a sustained investment in responsible gaming tools and resources. We are disappointed that Illinois policymakers have chosen to more than triple our tax rate over the past two years, and we are very concerned about what this will do to the legal, regulated industry. Meanwhile, Illinois continues to fuel the rapidly growing illegal industry, which pays no taxes or fees and provides none of the consumer protections that regulated operators offer,” said Jason Robins, Chief Executive Officer and Co-Founder of DraftKings.

The post DraftKings to Introduce Transaction Fee in Illinois appeared first on European Gaming Industry News.

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Lottery.com to Increase Ownership Stake in Nook Holdings

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Lottery.com Inc., a leading technology company transforming the intersection of gaming, sports and entertainment, announced the signing of an amended Stock Purchase Agreement (SPA) for its planned acquisition of Nook Holdings Limited (Nook), a pioneering sports, health and wellness incubator based in Dubai.

The acquisition, valued at approximately $2.5 million, is an all-cash deal, underscoring Lottery.com’s strategic commitment to global growth and innovation in sports and wellness. Upon completion, the Company will control ninety percent (90%) of Nook. The deal is expected to close on or before June 30, 2025.

Ravi Bhusari, Founder of Nook, said: “This will be a defining moment for Nook. We have worked hard over the past few years to build a space that truly serves the needs of the sports and wellness community. Partnering with Sports.com, a visionary brand with global ambitions, unlocks tremendous opportunities for our members.”

Upon completion of the acquisition, the Company will operate segments of its international sports business from within the Nook premises at One JLT, transforming the space into a gateway for sports innovation, investment and integration. The site will continue to function as both a premium co-working space and a business incubator, connecting early-stage sports businesses with the broader Sports.com ecosystem.

Matthew McGahan, Chairman and CEO of Lottery.com and Sports.com, said: “Nook is not just a workspace — it’s a thriving community of sports and wellness entrepreneurs. It aligns perfectly with our vision for Sports.com as a global platform for innovation and impact. With a successful track record of generating profitable revenue and a stellar reputation, it is the ideal location to continue the global presence of the Sports.com brand. We’re excited to work closely with the businesses already operating inside Nook and help them scale faster, smarter and embrace a global mindset.”

Mark Bircham, Director of Lottery.com and Head of Acquisitions at Sports.com, said: “I’ve had the privilege of working closely with the Nook team over the past six months to bring this deal to completion. The quality of the businesses operating at Nook and the energy of the ecosystem they’ve built made it absolutely worth the wait. We are ready to roll up our sleeves and begin supporting these companies with everything Sports.com has to offer — from networking and licensing to potential investment and acquisition. This is just the beginning.”

The post Lottery.com to Increase Ownership Stake in Nook Holdings appeared first on European Gaming Industry News.

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