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Gambling in the USA

Jamie Foxx To Star In BetMGM’s New Brand Campaign

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BetMGM, the market-leading sports betting and online gaming platform, is proud to announce that Academy and GRAMMY Award winner Jamie Foxx will star in the company’s new ad campaign. The multitalented sensation, who has conquered the worlds of comedy, film, and music, is now also the face of BetMGM’s new The King of Sportsbooks campaign.

Foxx will star in a variety of traditional and social media advertisements for BetMGM. For their first brand campaign together, The King of Sportsbooks, made in partnership with creative agency 72andSunny New York, BetMGM showcases the excitement that comes with sports betting. The campaign will roll out in the coming weeks featuring a video ad, with the Fountains of Bellagio in Las Vegas as the canvas. The ad creates a “sitting on the edge of your seat” experience by combining the magic of sports brought to life on the Fountains, with the surrealism of Foxx levitating above water.

“Jamie is an exceptional talent and we’re proud to have him partner with us on our new campaign for BetMGM,” said BetMGM’s Chief Marketing Officer Matt Prevost. “The King of Sportsbooks campaign is the next step in the evolution of the BetMGM brand and Jamie brings a unique ability to tell our story in an incredibly creative and entertaining way. BetMGM exists at the intersection of sports and entertainment and Jamie fits this positioning perfectly; we couldn’t be more excited to welcome him to the BetMGM family.”

Jamie Foxx is an award-winning actor, singer, and comedian. He recently won “Outstanding Supporting Actor in a Motion Picture” at the NAACP Image Awards and received a SAG Award nomination for “Outstanding Performance by a Male Actor in a Supporting Role” for his performance in Just Mercy. Foxx can currently be seen in Netflix’s Project Power, which launched on August 14, and is a starring voice in Disney/Pixar’s upcoming feature Soul set for release on November 20.

Available for download on both iOS and Android and accessible via desktop, BetMGM leverages an exclusive betting engine that allows sports fans to place bets quickly and with ease and is accessible in seven states, with plans to be live in 11 by the end of 2020. For more information, follow @BetMGM on Twitter.

 

SOURCE MGM Resorts International

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Gambling in the USA

Snoqualmie Casino & Hotel Unveils Expanded Non-Smoking Gaming Floor

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Snoqualmie Casino & Hotel has officially opened its newly expanded non-smoking gaming floor, marking a significant milestone in the property’s continued commitment to exceptional guest experiences.

Located adjacent to the hotel lobby, the new, larger non-smoking slot floor will feature nearly 400 of today’s most popular slot machines in a fresh, modern environment designed exclusively for non-smoking guests. This addition enhances the casino’s dedication to providing smoke-free gaming options in a luxury setting. For convenience and ease of access, non-smoking guests can also take advantage of the smoke-free entrance via the hotel’s valet parking.

This new space complements Snoqualmie Casino & Hotel’s existing fully enclosed, non-smoking slot area near Falls Buffet and Snoqualmie Café & Deli, offering guests even more choice and accessibility when it comes to their preferred gaming environment.

In addition to these gaming enhancements, all restaurants on property are 100% non-smoking, making Snoqualmie Casino & Hotel a premier destination for guests seeking an elevated, smoke-free entertainment and dining experience.

“We’re thrilled to offer our guests even more smoke-free options. The expansion of our non-smoking gaming floor reflects our ongoing efforts to listen to our guests and create an atmosphere that’s both exciting and comfortable for everyone,” said Mary Lou Patterson, CEO of Snoqualmie Casino & Hotel.

The post Snoqualmie Casino & Hotel Unveils Expanded Non-Smoking Gaming Floor appeared first on Gaming and Gambling Industry in the Americas.

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ABBIATI Casino Equipment

Abbiati Casino Equipment and Hawkins Holdings Form Strategic Alliance to Expand Presence Across the Americas

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Abbiati Casino Equipment, a globally recognised leader in premium casino equipment and technologies, announced a strategic partnership with Hawkins Holdings to strengthen its presence across North and South America. As part of this initiative, seasoned gaming executive Roger Hawkins has been appointed Brand Ambassador and Strategic Consultant for the Americas.

With more than 20 years of executive leadership in the global casino and gaming industry, Hawkins will spearhead the company’s efforts to expand its footprint throughout the Western Hemisphere. His role will include market development, strategic partnerships, regulatory positioning, and the promotion of Abbiati’s legacy of Italian innovation, craftsmanship, and integrity.

“This partnership is about more than market entry – it’s about building deeper awareness, driving product adoption, and reinforcing Abbiati’s commitment to quality across every pit and poker room in the hemisphere,” said Hawkins.

Giorgio Abbiati, CEO of Abbiati Casino Equipment, said: “We have proudly served clients in the Americas for many years, but the time is right to deepen our focus. Roger’s knowledge of our products and his insight into the market make him the ideal partner to lead this next phase.”

The post Abbiati Casino Equipment and Hawkins Holdings Form Strategic Alliance to Expand Presence Across the Americas appeared first on Gaming and Gambling Industry in the Americas.

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Gambling in the USA

Gaming Americas Weekly Roundup – June 16-22

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

PrizePicks announced it has been Certified by Great Place To Work for the first time — a prestigious recognition based on employee feedback about their experience working at the company. Great Place To Work is the global authority on workplace culture, employee experience and leadership behaviours proven to drive business performance. According to Great Place To Work research, job seekers are 4.5 times more likely to find a great boss at a Certified workplace. Team members at Certified companies are 93% more likely to look forward to coming to work and are twice as likely to feel they are paid fairly and have equal opportunities for advancement.

The Michigan Gaming Control Board has issued cease-and-desist orders to five illegal online gambling operators—BoVegas Casino, BUSR, Cherry Gold Casino, Lucky Legends and Wager Attack Casino—after discovering they were targeting Michigan residents without proper licenses. These operators are violating Michigan’s Lawful Internet Gaming Act, the Michigan Gaming Control and Revenue Act, and the Michigan Penal Code. The MGCB’s investigations found that these sites have been accepting wagers and deposits from Michigan residents on sports events, slots, blackjack and other casino games—all without the oversight and safeguards required by law. Players using these platforms face unreliable payouts, unfair gaming practices and have no legal recourse in case of disputes.

ZOOT, a sweepstakes gaming platform bringing video game sensibilities to iGaming entertainment, announced it has raised $6 million in seed funding led by CoinFund, one of the world’s first cryptonative investment firms, with participation from Griffin Gaming Partners to expand the current US-focused business to a global-facing, stablecoin-driven one. The investment further grows the opportunities for instant, borderless payments in digital entertainment as stablecoin adoption surges past $239 billion in circulation, with payment giants like Visa and PayPal racing to integrate crypto rails for faster, cheaper transactions. ZOOT is building an iGaming platform that pioneers a new approach to iGaming that combines the engagement of video games with the efficiency of blockchain-based payments.

Partnerships

Maverick Games has launched sports betting operations in Ontario, through a partnership with Delasport. Maverick Games will offer Ontarian players a premium sports betting experience, built on Delasport’s superior technology and known for its unique innovative features that players love including personalisation, recommendations, gamification, quick bets, player engagement features and more. Maverick Games is the second brand to launch on Delasport’s technology in Ontario, with another full turnkey brand set to go live soon. Delasport also recently unveiled its innovative sports betting jackpot network game, SuperPot.

International Game Technology PLC announced that it recently signed a new, three-year sports betting technology agreement with Boyd Gaming Corporation. Under the terms of the agreement, IGT’s award-winning PlaySports platform will continue powering Boyd Gaming’s retail and mobile sports betting offering in Nevada through August 2028. The new agreement builds on IGT and Boyd Gaming’s long-standing sports betting technology partnership that started in 2018. In addition to using the IGT PlaySports platform, Boyd Gaming will continue to offer IGT’s PlaySports Kiosks at its 10 retail betting locations across Nevada.

The post Gaming Americas Weekly Roundup – June 16-22 appeared first on European Gaming Industry News.

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