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Playtech launches new collaboration with Responsible Gambling Council

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Playtech, the world’s leading gambling technology company, announced a new collaboration with the Responsible Gambling Council (RGC), the international leader in problem gambling prevention, awareness and research. The relationship aims to strengthen industry insights to inform and advance safer gambling, mental health and digital wellbeing. This collaboration is one of the first examinations of safer gambling alongside digital wellbeing.

Playtech will use its expertise and experience to support the RGC to examine the links between mental health, digital wellbeing and gambling using a combination of thought leadership, research, and evaluation of initiatives. All research and evaluation will benefit from the RGC’s full circle perspective working with regulators, operators, treatment providers and the gambling public across the globe. RGC is an independent non-profit organization with over 35 years of experience in problem gambling prevention in Canada and internationally.

The relationship with RGC forms part of Playtech’s efforts to partner with global leaders on research, education and technology initiatives as part of its sustainability and responsible business strategy, Sustainable Success. Sustainable Success aims to help people live healthier online lives and improve the way Playtech supports digital and mental wellbeing, and safer gambling.

The Responsible Gambling Council conducts research and identifies best practices that create a culture of responsible gambling, augmenting its own information and resources through strategic partnerships with key industry players. The RGC’s global consultation service RG Plus turns this research into tailored, best-in-class policies and practices which allow top operators to demonstrate their commitment to providing a safe, enjoyable experience for customers.

The collaboration will further strengthen Playtech’s commitment to place safer gambling at the heart of its core products and services, known as Playtech Protect. Playtech is pioneering the use of research, data and technology to develop products to identify at-risk customers through the use artificial intelligence and to deliver tailored safer gambling interventions to customers based on their personalised risk profiles.

Claire Milne, Interim Chairman, Playtech, said: “The Responsible Gambling Council is a leader in research and best practice standards that drive the gambling sector to build a more sustainable and safe industry for the benefit of all stakeholders. As part of our Sustainable Success strategy we aspire to develop meaningful partnerships that will advance the safer gambling agenda. This collaboration will aid us in fulfilling our duty and commitment to use our expertise, experience and technology to promote an industry which provides both an entertaining and safe environment that supports digital and mental wellbeing and resilience.”

Janine Robinson, Director of RGC’s Centre for the Advancement of Best Practices, added: “Playtech is an industry leader and we look forward to working together to influence positive change and advance responsible gambling standards. The impact of the digital world on mental health is a growing concern for many but one which is currently not particularly well understood. We believe adopting digital resilience and safer gambling behaviours will be an important part of protecting mental health.”

Further initiatives coming as part of Playtech’s Sustainable Success strategy will be outlined across the year.

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ZEAL partners with Greentube – “Book of Ra” Now Available on LOTTO24 and Tipp24

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ZEAL and Greentube, the digital gaming and entertainment division of Novomatic AG, have joined forces in a new partnership. As part of the collaboration, selected Greentube online games will be gradually integrated into the game portfolio of ZEAL brands LOTTO24 and Tipp24. The partnership officially launched in June 2025.

A key highlight: The internationally acclaimed “Book of Ra” series is now available to customers via ZEAL’s B2C platforms. The slot game franchise is one of the most iconic in online gaming, boasting a loyal global fan base.

This strategic alliance enables ZEAL to expand its digital gaming offering with top-tier titles, while Greentube benefits from ZEAL’s strong market presence and broad customer reach in Germany.

“With the popular titles from Greentube, we’re expanding our portfolio with high-quality games our customers already know and love,” says Alex Green, Vice President Games at ZEAL. “Bringing the ‘Book of Ra’ series to our platforms has been a long-term goal, and we’re proud to have made it happen. We see strong potential in this partnership.”

Julia Schagerl, Regional Manager at Greentube adds: “ZEAL is a strong partner with a loyal customer base. Our games stand for quality, security and entertainment – and this partnership helps us bring them to an even wider audience. It’s a key step in our growth strategy.”

The post ZEAL partners with Greentube – “Book of Ra” Now Available on LOTTO24 and Tipp24 appeared first on European Gaming Industry News.

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Leeds United announce new sleeve partnership with Parimatch

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Leeds United are pleased to announce a new official partnership with Parimatch, who will become the club’s official sleeve partner for the men’s first team.

Parimatch is a global entertainment company with over 30 years of experience in sports betting and gaming. The brand has been seen in the Premier League previously and is a trusted worldwide presence.

Having recently announced our home and away kits for the 2025/26 campaign, Parimatch are excited to add their brand to the club’s shirt for the upcoming Premier League season, which will be seen on the left playing sleeve.

As well as on the club’s first team shirt, Parimatch branding will feature prominently at both Elland Road and Thorp Arch, in addition to the perimeter LED system and club’s media backdrop.

Leeds United and Parimatch will drive brand activity by the creation of innovative partnership activations and digital campaigns which will be promoted through the club and Parimatch’s channels.

Sergey Portnov, CEO of Parimatch spoke about showing commitment to club’s who are looking to shape the future of football.

He said: “This is more than a partnership – it’s a powerful alliance between two brands with the same goal: to win. We believe in strong leadership, and we see that in Leeds United – a club with a proud history, loyal fans, and big dreams for the Premier League 25/26. We don’t wait for change. We lead it. This partnership shows our commitment to working with clubs that shape the future of football.”

Morrie Eisenberg, Chief Business Officer at Leeds United, added: “We’re really pleased to bring Parimatch onboard with the club as our new sleeve partner. They are a trusted brand who have worked within the sporting industry for a long time, showing commitment to the game. We will work closely with the Parimatch team to continue our commitment of delivering innovative campaigns and activations where possible.”

The post Leeds United announce new sleeve partnership with Parimatch appeared first on European Gaming Industry News.

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Red Rake Gaming expands into New Jersey through Caesars partnership

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Red Rake Gaming, a leading developer of premium online casino content, is excited to announce its launch with Caesars Entertainment in the state of New Jersey, further expanding its presence in the regulated U.S. market.

Red Rake Gaming’s top-performing titles are now available across Caesars’ major online casino brands in New Jersey, including Caesars Sportsbook & Casino, Caesars Palace Online Casino, and Horseshoe Online Casino.

This partnership marks a major milestone in Red Rake Gaming’s U.S. expansion strategy, aligning with one of the most iconic and trusted brands in the global gaming industry.

Nick Barr, Managing Director for Red Rake Gaming Malta, commented: “We’re incredibly excited to partner with Caesars Entertainment for our New Jersey . Caesars’ strong brand recognition and extensive reach provide the perfect platform to showcase our diverse content.

We are confident that our titles will deliver a thrilling experience for players in the Garden State.”

This collaboration highlights Red Rake Gaming’s commitment to providing innovative, compliant content tailored to regulated markets. U.S. players can enjoy a wide range of feature-rich slots, interactive bonus games, and immersive gameplay experiences.

The post Red Rake Gaming expands into New Jersey through Caesars partnership appeared first on Gaming and Gambling Industry in the Americas.

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