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LaLiga announces partnership with M-Bet

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Tanzanian betting provider will be represented across five East African nations for the next three years

LaLiga Santander – the official Spanish football league – has announced an exciting new partnership with the Tanzanian sports-betting provider, M-Bet. This sponsorship collaboration will see the betting provider represented on a variety of LaLiga branding platforms across the East Africa region, with a total of five nations included in the agreement.

Bringing the best of Spanish Football to East Africa

LaLiga’s fan base on the African continent has grown by leaps and bounds over the past decade. As part of the league’s commitment to this fast-developing continent, regional partnerships like the latest agreement with M-Bet are being prioritised to bring the excitement of LaLiga football to local fans.

The agreement with M-Bet will commence at the start of the upcoming 2020/2021 season and will last for an initial period of three years. Some of the highlights of this ground-breaking regional partnership will include Intellectual Property rights, DBR in Africa feed (Digital Board Replacements) featuring M-Bet’s branding materials, ticketing and merchandising rights, and the sharing of digital assets.

Football fans across a broad reach of East Africa will enjoy the latest Spanish football action – brought to them by the Eastern Africa gaming provider. M-Bet’s popularity in the region, as well as its reputation for safe, reliable betting with a focus on professional football, makes it the ideal partner for LaLiga in the region.

The following countries will be included in the licensed package of rights for East Africa:

  • Kenya
  • Tanzania
  • Democratic Republic of Congo
  • Uganda
  • Zambia

Daniel Fischer, CEO of M-Bet Group, said: “Through this collaboration we aim to inspire passionate and hard-working African talents who aspire to play in one of the preeminent leagues of the world – LaLiga. This agreement will greatly enhance our ability to develop local talent, bringing players and fans alike closer to legends and ambassadors from Africa who have played in LaLiga.”

With one of the world’s most popular football leagues partnering with a betting platform that has become a household name in East Africa, fans in the region can look forward to years of on-field action with a recognisable local sponsor. The partnership between LaLiga and M-Bet will help cement the existing ties between Spanish football and a region that is home to countless fans and several notable players.

Marcos Pelegrin, LaLiga Southern Africa’s Managing Director, said: “This new initiative marks the beginning of a great partnership between LaLiga and a recognised innovator in the East African sports-betting industry. We look forward to working with M-Bet in the coming years”.

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NOVOMATIC Africa Launches Local Assembly for Panther LPMs, Driving Innovation and Growth

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NOVOMATIC Africa has announced that it has reached a major operational milestone: the local assembly of its popular Panther FV623D and FV624D Limited Payout Machines (LPMs) is now fully underway in South Africa. This strategic development marks a critical step in the company’s commitment to regional growth, operational agility and technological excellence.

The initiative was born out of post-pandemic global supply challenges, where machine delivery lead times were significant. To address this, NOVOMATIC Africa made the strategic decision to localise certain production capabilities—shortening timelines, reducing dependency on international shipments, and contributing to the local economy and empowerment.

At the helm of the project is Mohamed Abdullah, Technical & Operations Manager, who leads a team of highly skilled, internationally trained technical professionals.

After extensive planning and cross-border collaboration, NOVOMATIC Africa equipped a dedicated assembly area within its new Midrand facility. The space was enhanced with the necessary tooling, shelving and safety systems to handle high-volume pre-assembly processes, including monitor and bill validator modules.

This ambitious three-year journey—culminating in South Africa’s first locally assembled Panther LPMs—was not only a triumph of logistics and innovation but also a testament to human expertise, resilience and visionary leadership.

To ensure full compliance and alignment with both NOVOMATIC AG (Austria) and local regulatory standards, the project included:

• Acquisition of an Electrostatic Discharge (ESD) Safety Test Machine

• Establishment of robust quality control protocols

• Integration with the NAG central database

• Development of a structured pre-assembly line for key components

• Empowering Local Talent

“Investing in people has been the most important part of this journey. Yes, we’re building machines. But more importantly, we’re building capability—equipping our team here in South Africa with the knowledge, tools, and confidence to meet global benchmarks,” said Mohamed Abdullah.

NOVOMATIC Africa’s investment in local production is more than a tactical solution—it’s a long-term strategic move aimed at strengthening the company’s footprint across the continent.

As demand continues to grow, the company remains focused on building a resilient, skilled local workforce and continuing its mission to deliver high-quality, technically advanced gaming machines for Africa’s evolving gaming landscape.

The post NOVOMATIC Africa Launches Local Assembly for Panther LPMs, Driving Innovation and Growth appeared first on European Gaming Industry News.

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SOFTSWISS Report: South Africa’s Gambling Revenue to Hit €3.63 Billion by 2025

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SOFTSWISS, a global tech provider of iGaming software solutions, releases a new regulated market overview, ‘iGaming in South Africa 2025’. The report serves as a comprehensive guide to South Africa’s online gambling landscape, offering operators and stakeholders insights into the market’s size, regulatory framework, and emerging trends. 

South Africa’s iGaming sector is experiencing robust growth, driven by digital adoption and evolving player behaviour. While the broader gambling market in South Africa is projected to generate approximately €3.63 billion in gross gambling revenue (GGR) by the end of 2025, betting already dominates, accounting for about 60.5% of the total earnings

Mobile wagering, in particular, now generates the lion’s share of online betting turnover – roughly 81% of bets are placed via smartphones and tablets – a trend fueled by South Africa’s high smartphone penetration and the convenience of on-the-go betting. Together, these factors point to a developed digital betting ecosystem driving the overall gambling industry’s expansion.

“With this SOFTSWISS market report, we highlight our commitment to the dynamic potential of South Africa’s iGaming market. Backed by our global expertise and local insight, SOFTSWISS is well-positioned to address the region’s unique needs and opportunities. These insights will help shape our strategy and ensure our solutions stay aligned with the evolving South African iGaming landscape,” said Vitali Matsukevich, Chief Commercial Officer at SOFTSWISS.

The ‘iGaming in South Africa’ report also highlights the complex regulatory landscape that operators must navigate. Gambling in South Africa is governed by both the National Gambling Board and nine provincial licensing authorities, each with its own rules and requirements. This layered system means companies need careful compliance strategies to enter and operate across different provinces. 

Despite the regulatory fragmentation and challenges such as a 15% VAT on betting transactions, South Africa remains highly attractive to local and international investors. The report notes that trends in player engagement are reshaping the market: operators are increasingly incorporating gamification and social play elements to appeal to younger, digital-savvy bettors. 

Popular casino-style games are introduced in fixed-odds betting formats to comply with current laws, which prohibit traditional online casinos nationally. These innovative adaptations – for example, number-based games and ‘crash’ games presented as sports wagers – allow players to enjoy casino-like content within the legal betting framework, reflecting a creative industry response to regulatory constraints.

This new market analysis follows SOFTSWISS’ recent expansion in South Africa. Earlier in June, the company made its first major public appearance in the country in the tech field as a partner of Africa Tech Week 2025 in Cape Town. At the event, SOFTSWISS showcased its technology solutions and shared insights on digital resilience and innovation in African markets.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.

The post SOFTSWISS Report: South Africa’s Gambling Revenue to Hit €3.63 Billion by 2025 appeared first on European Gaming Industry News.

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Booming Games Teams Up With Hollywoodbets as Activation Partner for the Iconic Hollywoodbets Durban July

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Booming Games, a leading provider of premium gaming content, is thrilled to announce its collaboration with prominent operator Hollywoodbets for the upcoming Hollywoodbets Durban July, taking place on 5 July 2025 in Durban, South Africa. Together, the companies will collaborate as activation partners on the course, showcasing their shared commitment to delivering top-tier entertainment.

The race day widely celebrated as Africa’s Greatest Horse Racing and Social Event, draws tens of thousands of racing enthusiasts, celebrities, and industry leaders each year to the Hollywoodbets Greyville Racecourse. Known for its vibrant atmosphere and action-packed horse racing the festival has become a staple in South Africa’s sporting calendar, celebrating the culture and heritage of Durban while delivering a premium entertainment experience.

As part of this exciting partnership, Booming Games and Hollywoodbets will host a joint stand at the event, giving attendees the opportunity to try out Booming Games’ latest titles, win exclusive prizes, and experience world-class gaming in a dynamic environment.

“We are excited to partner with Hollywoodbets for this prestigious event that celebrates sport, entertainment, and community,” said Max Niehusen, CEO of Booming Games. “Booming Games has always been committed to delivering exceptional entertainment experiences, and this collaboration allows us to connect with players in a vibrant setting while showcasing our innovative portfolio.”

Solomon Godwin, Head of Africa at Booming Games, added: “Durban Horse Racing is more than a sporting event; it’s a cultural celebration in Africa, and we are proud to be part of it alongside Hollywoodbets. This partnership underscores our commitment to the African market as we continue to expand our footprint on the continent.”

Wayde Dorkin, Head of Product at Hollywoodbets, commented: “We are delighted to welcome Booming Games as a partner for the Hollywoodbets Durban July. As South Africa’s leading sports betting operator, we value partnerships that enhance our customer experience and bring fresh, engaging content to our audience. This collaboration aligns with our mission of innovation and entertainment while celebrating the spirit of racing in our home city.”

The post Booming Games Teams Up With Hollywoodbets as Activation Partner for the Iconic Hollywoodbets Durban July appeared first on European Gaming Industry News.

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