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Minecraft adopts Hadean’s Aether Engine to dynamically scale new gaming experiences

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Minecraft, the biggest game in the world, has selected the startup’s powerful spatial simulation engine to accelerate global reach

Minecraft, the best-selling game of all time, has signed up to use a spatial simulation engine that is so powerful it is also being used in the fight against Covid-19. Created by supercomputing startup, Hadean, Aether Engine is being made publicly available for game studios of all sizes, from independent developers to AAA game studios, with Minecraft developer Mojang Studios as its first global partner.

With more people than ever before enjoying video games and going online, the demands on games to support large numbers of users is growing exponentially. Built from the ground-up, Aether Engine allows developers to augment both new and existing games with minimal effort and no disruption to players’ experiences.

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Craig Beddis, CEO and Co-Founder at Hadean, said, “We’re seeing a huge behavioural shift in gaming, as more and more people want to be involved in massive, online multiplayers. Aether Engine enhances these experiences by providing games unprecedented depth, complexity, realism and connectivity. That’s been our focus as we developed Aether Engine, along with its ability to integrate with existing games, such as Minecraft and its highly engaged gaming community.”

Aether Engine is underpinned by the Hadean platform, which sits close to the metal and eliminates excessive middleware, orchestration and overengineering. It implements a unique process model which distributes applications by default, dynamically provisioning more or less resources as required, and marking a step-change in how game engines are developed and used by studios. While several other businesses are exploring distributed multiplayer solutions, traditional infrastructure requires layers of middleware, creating architectural complexity that negatively impacts scalability, performance and reliability.

Michael Weilbacher, Chief Technology Officer at Mojang Studios, stated, “Hadean’s Aether Engine is a game-changer that opens up a range of new design possibilities — not just for games like Minecraft, but for streaming platforms, developer communities, and even enterprise applications. We are pleased to be partnering and using Hadean’s next-generation. technology to help us create new opportunities for our customers.”

Being able to run large scale simulations and manage the computational requirements of highly complex environments has a wide range of applications beyond just online gaming. The globally renowned Francis Crick Institute is using the engine to accelerate the development of a single, massive-scale simulation of how viruses, like COVID-19, spread.

Beddis concluded, “It might seem incongruent that AAA games like Minecraft would use the same technology as efforts to better understand viruses, but they both create and consume huge amounts of data. That means massive compute power, combined with the ability to rapidly simulate and model complex situations with millions of different variables. Aether Engine is one of the few platforms with the scalability, adaptability, and reliability to support those requirements.”

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For further information, visit www.hadean.com.

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BetMGM UK partners with Premier League club Wolverhampton Wanderers F.C.

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LeoVegas Group is happy to announce a new multi-year partnership with Premier League club Wolverhampton Wanderers F.C., which will see the leading sports betting brand BetMGM becoming the club’s Official European Betting Partner. The Group has been a partner of the club since the 2023/2024 season, successfully boosting international brand awareness and recognition of the Group’s brands. 

The new partnership will see BetMGM feature on Wolves’ double row pitch-side LED advertising system, static branding sites, and media interview backdrops at Molineux Stadium and the Sir Jack Hayward Training Ground for the 2024/2025 and 2025/2026 seasons.

Russell Jones, GM Marketing & Commercial Growth at Wolverhampton Wanderers F.C. said “We’re delighted to announce this partnership with BetMGM UK, and thank them for their support as we head into the 24/25 Premier League season.

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“Their support is invaluable to the club as we look to expand our portfolio of commercial partners and we look forward to working with the BetMGM team over the next two seasons.

Sam Behar, UK Director BetMGM, said “It’s been almost a year since we started collaborating with Wolves, and we are very excited to continue this successful, awareness-boosting partnership for the next two years. Wolves are one of the most established clubs in the Premier League, and we can’t wait to see them in the first game of the season against Arsenal in August!”

The post BetMGM UK partners with Premier League club Wolverhampton Wanderers F.C. appeared first on European Gaming Industry News.

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BETBY RELEASES REPORT ON CHAMPIONS LEAGUE 2023/2024 BETTING TRENDS

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BETBY, a leading provider of B2B sportsbook solutions, has unveiled a detailed analysis of betting trends observed during the Champions League 2023/2024 season, focusing extensively on the climactic final match between Real Madrid and Borussia Dortmund. This report offers valuable insights into the intricate relationship between player behavior and betting activities within one of football’s most prestigious tournaments.

Of particular interest is the scrutiny of the final showdown between Real Madrid and Borussia Dortmund.

The report covers various key aspects, including:

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Segmentation of Overall Betting Volume: Analysis of the total volume of bets placed throughout the Champions League 2023/2024 season.

Types of Bets: Examination of the most popular types of bets placed by viewers and bettors during the tournament.

Evolution of Betting Odds: Insights into how betting odds fluctuated across different stages of the tournament, including pre-match and live betting markets.

Player Performance Impact: Assessment of how individual player performances influenced betting patterns and market dynamics.

Final Match Focus: Detailed exploration of betting behaviors and market shifts during the high-stakes final match between Real Madrid and Borussia Dortmund.

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The post BETBY RELEASES REPORT ON CHAMPIONS LEAGUE 2023/2024 BETTING TRENDS appeared first on European Gaming Industry News.

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Huawei Mobile Services Launches Summer-Exclusive AppGallery and HUAWEI Mobile Cloud Deals

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To ring in the summertime celebrations, HUAWEI Mobile Services is hosting two exclusive campaigns for AppGallery and HUAWEI Mobile Cloud users.

AppGallery, a top 3 app distribution platform worldwide, is offering a promotion for all Android users. Split into two seasons, Season 1 runs from 20 June to 23 July, while Season 2 runs from 24 July to 28 August, with over 100k prizes up for grabs!

What’s more, leading cloud service brand, HUAWEI Mobile Cloud, is treating non-paid active users to an early Cloud Christmas. From 1 July to 4 August, Santa is leaving out gifts for everyone in a sure-win lucky draw – whether you have been naughty or nice.

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A Summer of Gifts on AppGallery for Android Users

Celebrate the summer with AppGallery with a choice between downloading a set of apps on AppGallery to collect points and directly exchanging them for gifts; or downloading a set of apps in AppGallery to participate in the lucky draw!

In Season 1, prizes include the Huawei Matebook Series, Huawei smartphones, and Huawei Watch Series. Come Season 2, you have rewards like a Dyson Airwrap, DJI Mini 4K (Drone), and all the latest Huawei products including the Huawei Watch Fit 3.

Wondering how to participate? All Android users simply have to do is download AppGallery and HMS Core, and create an ID. The campaign is open to a whopping 26 countries – more details at the end.

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Christmas Comes Early for HUAWEI Mobile Cloud Non-Paid Users

This July, HUAWEI Mobile Cloud is manifesting a very merry Christmas with something in store for every non-paid user who joins in.

In the sure-win lucky draw, everyone walks away a winner – simply purchase any Cloud plan to participate! The incredible Cloud Christmas draw will offer 82 HUAWEI devices and more up for grabs. Santa’s gift list includes the HUAWEI Nova 11 Pro, HUAWEI Matepad 11, HUAWEI Watch GT 4, HUAWEI Watch GT 2 Pro, and UK Paysafecards worth up to 100£.

Finally, a sweet Package Offer is also available, including up to 50% off on a 2TB Monthly Plan, 30% off on a Yearly Plan, a free 200GB Plan for the first month, and much more!

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For further information on Season 2 of the Summer Campaign, stay tuned to updates on AppGallery, the official Huawei app store.

The post Huawei Mobile Services Launches Summer-Exclusive AppGallery and HUAWEI Mobile Cloud Deals appeared first on European Gaming Industry News.

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