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Footstock Signs Chris Kamara as Brand Ambassador for 2020/21 Season

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Footstock, the unique player trading and fantasy football platform, has signed the hugely popular ex-player and broadcaster Chris Kamara.

Footie legend ‘Kammy’ will front the brand for the 2020/21 season, with a range of marketing and PR activations planned to help boost Footstock’s awareness and UK customer base.

Kammy will voiceover Footstock’s upcoming debut national radio advertising campaign on talkSPORT. He will also share exclusive content and his own Footstock recommendations with his heavily-engaged 1.7m Twitter following.

Licensed by the UK Gambling Commission, Footstock has built its player pool exponentially since launching in April 2019.

Kammy said: “Ever since gaining my lucky break being spotted playing for the Royal Navy, I’ve always embraced life’s opportunities and working with Footstock is another exciting prospect.

“The game allows football followers to utilise their knowledge in a fun and responsible way. I can’t wait to test my competitive spirit on the platform and work with the Footstock team to entertain our loyal and growing userbase.”

The football betting app allows users to buy and sell player cards – stocks in Premier League stars – for real money, with the aim of locking in a profit.  A player’s real-life performances on the pitch improves their in-game stats on Footstock, dictating their price and scarcity accordingly. Lucky dip-style player packs are also available to buy, offering users the chance to win random players.

Once a collection of players has been assembled, a selection of games, including daily fantasy contests based on real-life fixtures and Stat Roulette, can be played to win prize pots and other user’s cards. New for the 2020/21 season, Footstock is offering a £100k free-to-enter fantasy contest.

James Copeland, Footstock CMO, said: “When we decided to bring in a brand ambassador for Footstock we had a shortlist featuring one name. We’re absolutely thrilled that Kammy wanted to join us too.

“As one of football’s most-loved presenters, there’s really no one else quite like Kammy. Whether he’s astutely analysing on the Goals on Sunday sofa or causing mayhem with his in-game reports, his thirst for the sport is unquenchable and his personality is a perfect fit for Footstock.”

Kammy has been integral to Sky Sports’ coverage for more than 20 years. The fan favourite’s versatile presenting style has seen him branch into mainstream TV and become a household name with appearances on shows ranging from Loose Women to Have I Got News for You to Emmerdale.

Having started out representing the Royal Navy, Kammy signed for Portsmouth in 1974 and played nearly 800 professional games. He was part of Leeds United’s 1989-90 second division-winning team and was a regular for Sheffield United and Middlesbrough in the top flight. After retiring he steered Bradford City from the third to the second tier as manager in 1996.

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Compliance Updates

PrizePicks Becomes the First Fantasy Sports Operator to Earn iCAP Certification

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PrizePicks, the largest daily fantasy sports operator in North America, announced it has received Internet Compliance Assessment Program (iCAP) accreditation from the National Council on Problem Gambling (NCPG). PrizePicks is the first and only fantasy sports operator to receive the recognition. iCAP certification is granted to operators that meet the NCPG’s high standards for responsible gaming and consumer protection practices.

“This certification is a powerful recognition of the culture we’ve built at PrizePicks, and an incredible honor that underscores our unwavering commitment to putting player safety first. I want to extend my sincere thanks to the NCPG for their thorough evaluation, and to our exceptional team for setting the bar as an industry leader in responsible gaming,” said Mike Ybarra, CEO of PrizePicks.

Developed by the NCPG, iCAP is the leading online responsible gaming assessment program in the US. The rigorous certification process involves an independent, comprehensive review of an operator’s responsible gaming policies and practices, spanning Know Your Customer (KYC) protocols, staff training programs, work culture, consumer protection measures, RG tool offerings, customer service standards, and regulatory compliance. The NCPG’s evaluation of PrizePicks ensured alignment with the highest Internet Responsible Gaming (IRG) standards, drawing from best practices across jurisdictions worldwide.

“We are proud to recognize PrizePicks as the first daily fantasy sports operator to receive iCAP accreditation. This achievement highlights their unwavering commitment to player protection and promoting positive play, setting a new benchmark for excellence in the industry,” said Jaime D. Costello, Director of Programs at the National Council on Problem Gambling.

The post PrizePicks Becomes the First Fantasy Sports Operator to Earn iCAP Certification appeared first on Gaming and Gambling Industry in the Americas.

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Daily Fantasy Sports

PrizePicks Appoints Mike Quigley as Chief Marketing Officer to Drive Brand Growth and Player Engagement

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PrizePicks, the largest daily fantasy sports operator in North America, announced the appointment of Mike Quigley as its new Chief Marketing Officer (CMO). Reporting directly to PrizePicks Chief Executive Officer (CEO), Mike Ybarra, Quigley will be responsible for further building out a best-in-class marketing organization and overseeing brand vision, go-to-market strategy, campaign development and overall marketing efforts across the company.

Mike Quigley is a renowned marketing and gaming executive with tremendous experience in driving player engagement, launching campaign activations and scaling successful brands,” said Mike Ybarra, CEO of PrizePicks. “His deep expertise in digital marketing, combined with his player-first mindset, makes him the ideal leader to help us further elevate the PrizePicks brand and engage our passionate players.”

Quigley is a seasoned marketing executive with over 30 years of experience in the gaming industry with a focus on user acquisition, community engagement, and player retention. Most recently, Quigley served as the CMO at Niantic, where he led global marketing efforts for the company’s real-world augmented reality games, including the blockbuster mobile game, Pokémon GO. Prior to Niantic, he was Director of Consumer Marketing at Google/YouTube, managing the marketing strategy and execution of campaigns for both original programming and live-stream events including Coachella and SXSW. Quigley also spent 11 years at Electronic Arts where he served as Group VP of Global Marketing for the EA Games Label.

Quigley said, “I’m thrilled to join PrizePicks at such an exciting time. I admire their relentless focus on exceeding player expectations and creating experiences that keep players engaged. The team’s commitment to deliver fun, innovative gameplay to sports fans is what sets PrizePicks apart and I look forward to working together to amplify those experiences for our players.”

As PrizePicks continues to expand to new markets, investment into responsible gaming remains a key focus. PrizePicks is proud to provide resources to help players enjoy our games responsibly.

The post PrizePicks Appoints Mike Quigley as Chief Marketing Officer to Drive Brand Growth and Player Engagement appeared first on Gaming and Gambling Industry in the Americas.

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SCCG Management Announces Strategic Partnership with DFS Platform Bettor

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SCCG Management, a leading advisory firm in the global gaming industry, announced a strategic partnership with Bettor Together, the first cooperative fantasy sports platform. This collaboration aims to support Bettor Together’s growth and operations by leveraging SCCG’s extensive industry expertise and global gaming network.

Bettor Together transforms fantasy sports by shifting from solo play to a team-based experience. Players join forces with friends to tackle player prop contests, enhancing the excitement and competition. The platform includes innovative features like Odds Boosts, strategic player prop picks, and immersive contests that engage users with real-time leaderboard tracking and thrilling end-game scenarios.

Stephen Crystal, Founder and CEO of SCCG Management, expressed his enthusiasm for the partnership: “We are excited to partner with Bettor Together to bring their innovative cooperative fantasy sports platform to a broader audience. Their unique approach to fantasy sports aligns perfectly with our mission to drive growth and maximize opportunities for our partners. We look forward to supporting their journey and helping them achieve new heights in the gaming industry.”

Mark Szandzik, Founder of Bettor Together, shared his excitement: “We are thrilled to kick off our partnership with SCCG. Their industry expertise and expansive network will help us uncover new opportunities and take our innovative platform to the next level. We are excited about the synergies our partnership with SCCG will create, introducing our cooperative fantasy platform to the gaming industry and showing that we are Better Together.”

SCCG will support Bettor Together by developing and executing comprehensive marketing strategies to enhance both B2C and B2B growth. This includes analyzing market trends to identify partnership opportunities, conducting operational reviews to optimize processes, and executing targeted marketing and advertising campaigns to raise awareness within the gaming industry.

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