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European Gaming Congress 2024

Daily Fantasy Sports

Footstock Signs Chris Kamara as Brand Ambassador for 2020/21 Season

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Footstock, the unique player trading and fantasy football platform, has signed the hugely popular ex-player and broadcaster Chris Kamara.

Footie legend ‘Kammy’ will front the brand for the 2020/21 season, with a range of marketing and PR activations planned to help boost Footstock’s awareness and UK customer base.

Kammy will voiceover Footstock’s upcoming debut national radio advertising campaign on talkSPORT. He will also share exclusive content and his own Footstock recommendations with his heavily-engaged 1.7m Twitter following.

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Licensed by the UK Gambling Commission, Footstock has built its player pool exponentially since launching in April 2019.

Kammy said: “Ever since gaining my lucky break being spotted playing for the Royal Navy, I’ve always embraced life’s opportunities and working with Footstock is another exciting prospect.

“The game allows football followers to utilise their knowledge in a fun and responsible way. I can’t wait to test my competitive spirit on the platform and work with the Footstock team to entertain our loyal and growing userbase.”

The football betting app allows users to buy and sell player cards – stocks in Premier League stars – for real money, with the aim of locking in a profit.  A player’s real-life performances on the pitch improves their in-game stats on Footstock, dictating their price and scarcity accordingly. Lucky dip-style player packs are also available to buy, offering users the chance to win random players.

Once a collection of players has been assembled, a selection of games, including daily fantasy contests based on real-life fixtures and Stat Roulette, can be played to win prize pots and other user’s cards. New for the 2020/21 season, Footstock is offering a £100k free-to-enter fantasy contest.

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James Copeland, Footstock CMO, said: “When we decided to bring in a brand ambassador for Footstock we had a shortlist featuring one name. We’re absolutely thrilled that Kammy wanted to join us too.

“As one of football’s most-loved presenters, there’s really no one else quite like Kammy. Whether he’s astutely analysing on the Goals on Sunday sofa or causing mayhem with his in-game reports, his thirst for the sport is unquenchable and his personality is a perfect fit for Footstock.”

Kammy has been integral to Sky Sports’ coverage for more than 20 years. The fan favourite’s versatile presenting style has seen him branch into mainstream TV and become a household name with appearances on shows ranging from Loose Women to Have I Got News for You to Emmerdale.

Having started out representing the Royal Navy, Kammy signed for Portsmouth in 1974 and played nearly 800 professional games. He was part of Leeds United’s 1989-90 second division-winning team and was a regular for Sheffield United and Middlesbrough in the top flight. After retiring he steered Bradford City from the third to the second tier as manager in 1996.

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Daily Fantasy Sports

SCCG Management Announces Strategic Partnership with DFS Platform Bettor

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SCCG Management, a leading advisory firm in the global gaming industry, announced a strategic partnership with Bettor Together, the first cooperative fantasy sports platform. This collaboration aims to support Bettor Together’s growth and operations by leveraging SCCG’s extensive industry expertise and global gaming network.

Bettor Together transforms fantasy sports by shifting from solo play to a team-based experience. Players join forces with friends to tackle player prop contests, enhancing the excitement and competition. The platform includes innovative features like Odds Boosts, strategic player prop picks, and immersive contests that engage users with real-time leaderboard tracking and thrilling end-game scenarios.

Stephen Crystal, Founder and CEO of SCCG Management, expressed his enthusiasm for the partnership: “We are excited to partner with Bettor Together to bring their innovative cooperative fantasy sports platform to a broader audience. Their unique approach to fantasy sports aligns perfectly with our mission to drive growth and maximize opportunities for our partners. We look forward to supporting their journey and helping them achieve new heights in the gaming industry.”

Mark Szandzik, Founder of Bettor Together, shared his excitement: “We are thrilled to kick off our partnership with SCCG. Their industry expertise and expansive network will help us uncover new opportunities and take our innovative platform to the next level. We are excited about the synergies our partnership with SCCG will create, introducing our cooperative fantasy platform to the gaming industry and showing that we are Better Together.”

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SCCG will support Bettor Together by developing and executing comprehensive marketing strategies to enhance both B2C and B2B growth. This includes analyzing market trends to identify partnership opportunities, conducting operational reviews to optimize processes, and executing targeted marketing and advertising campaigns to raise awareness within the gaming industry.

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Adam Packer

PrizePicks Awarded Operating License in New Hampshire

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PrizePicks, the leading daily fantasy sports operator in North America, announced that it has been granted a daily fantasy sports operating license by the state of New Hampshire.

“We are thrilled to be able to offer our skill-based fantasy offering to sports fans throughout the Granite State. We are grateful to the New Hampshire Lottery Commission for their thoughtful collaboration,” Adam Packer, Senior Vice President of Legal & Compliance at PrizePicks, said.

PrizePicks offers a variety of skill-based fantasy game types, including Arena, an innovative peer-to-peer game where players can compete for prizes against each other. Arena pits players into groups, matching their number of entries, selected entry fee, and experience level. Since launching in January, Arena is now live in nine jurisdictions and has surpassed two million lineups built by over 100,000 players.

New Hampshire becomes the 35th operational market for PrizePicks in the U.S. As the leading daily fantasy sports operator continues to launch in new markets, responsible gaming education remains a key focus.

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Dabble

Dabble to integrate OpticOdds’ API & Trading Screen to power US growth

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OpticOdds, the premier feed provider for top operators, has struck a new partnership with Dabble as they continue to expand into the United States with its DFS Pick Em product offering. This collaboration will see the sportsbook and DFS operator integrate OpticOdds’ advanced odds API and trading solutions.

The agreement covers multiple sports and OpticOdds will provide Dabble with comprehensive player market odds data for its US product and additional market coverage for its Australian offering.

Dabble’s customers will now be able to enjoy more wagering opportunities, benefiting from real-time updates and alerts. The API and trading screen provide comprehensive odds updates from over 100 sportsbooks, covering best odds, outliers, player markets, reference lines, settlements, injuries, and more. An added benefit of the OddsScreen is the custom-weighted consensus lines, real-time outliers, arbitrage opportunities, and line movement alerts, and historical odds from one location.

OpticOdds continues to lead global odds coverage, catering to a wide range of sports and events including football, basketball, baseball, MMA, boxing, hockey, soccer, tennis, golf, motorsports, esports, wrestling, rugby, lacrosse, cricket, volleyball, and politics from over 125+ sportsbooks.

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Ryan Weinstock, Chief Commercial Officer at OpticOdds, commented, “Our products are designed to boost margins and expand coverage for operators. We’re thrilled to see Dabble fully leveraging the power of our API and trading screen to enhance their offerings.”

Jon Robin, Co-Founder and Chief Strategy Officer at Dabble, added, “Adding OpticOdds’ suite of real-time data tools for sports betting and fantasy into our offering will enable us to build on our growth momentum and provide an enhanced offering for our 700,000 active customers. Having the right tech and trusted partners in place enables us to focus on creating the best player experiences that have social interaction at the heart.”

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