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SuperLenny takes a step into the Indian market

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The successful launch of SuperLenny.com/in/ represents a huge step forward for SuperLenny. The online gambling guide often falls in the shadows of its larger competitors in size and global reach, but are regardlessly loved by an army of loyal users all over the world. Staying true to its slogan, “deer to be different,” SuperLenny is constantly challenging what it means to be an online gambling guide and is laser-focused on developing new and innovative features for its users.
In a world where fake news is influencing financial markets and political elections alike, lighthouses of truth, trust, and honesty, like SuperLenny.com, are not only needed but crucial to the very survival of the online gambling industry and its players. For what is an online casino or an online sportsbook without trust? Players all over the world are asking themselves this very question, and as the night is dark and full of terrors, more and more are seeking SuperLenny.com as their beacon of light, advice, and honesty.

New markets, new products

Localization is more than just translating language. Localization is adoption. It’s not camouflage, but insertion. The SuperLenny team has taken these principles to its core to make the launch in India as smooth and successful as possible.

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Among else, SuperLenny has developed the most thorough guide to online kabaddi betting. This ancient and indigenous Indian sport is popular across the whole sub-Indian continent, but bettors in India hold kabaddi particularly close to their hearts. SuperLenny has with this given Indian bettors, regardless of former experience level, a way to win more with better odds.

Experienced editor-in-charge

To head the new expansion, SuperLenny has hired a new and experienced editor-in-charge for the Indian gambling portal, Tanvi ClarkeTanvi Clarke graduated from IGNOU The People’s University in Delhi with an M.A. in English, and has already shown promising potential in her new position.

“I am honored to be a part of such a great team and a market-leading organization. Performance marketing is nothing without performers, and luckily both SuperLenny and its mother company are filled to the brim with industry-wide recognized talents,” says Ms. Clarke.

India is the 6th market for SuperLenny

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SuperLenny is with the latest expansion operating in a total of six markets, including FinlandSweden, the United KingdomGermany, and Canada. SuperLenny has, with this established itself as a significant market player in the iGaming world, and the iGaming portal is now rigged for substantial future growth.
More markets are currently being considered, but are yet to be commercially evaluated by the SuperLenny team.

Why SuperLenny is launching in India

The Indian online gambling market is among analysts considered to be one of the most promising candidates to enter the exclusive group of top-earning markets worldwide, for the online gambling industry. A combination of high digital penetration, a population largely fluent in English, and a sound betting and gambling culture, primes India to become a rising star for online gambling companies in the years to come.
SuperLenny is wholly owned and operated by Gaming Innovation Group, listed at Oslo Stock Exchange and Stockholm Stock Exchange.

 

SOURCE SuperLenny

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Fun88 Announces Title Sponsorship of Vizag Warriors for the Andhra Premier League

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Fun88, a leading company in sports and entertainment, has announced its official title sponsorship with the Vizag Warriors for the Andhra Premier League (APL).

The partnership shows Fun88’s ongoing support for regional cricket leagues in India. By supporting the Vizag Warriors and the APL, Fun88 strengthens the future of Indian cricket. Fun88’s dedication to enhancing sporting experiences aligns well with the Vizag Warriors’ goals for success.

Dr. Narendra Ram, co-owner of the Vizag Warriors team and founder of Lifespan Pvt Ltd, said: “We are thrilled to welcome Fun88 News as the official title sponsor of the Vizag Warriors. This partnership is a testament to our commitment to delivering an exceptional experience for our fans and aligns with our vision to support the growth of cricket in the region.”

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The Andhra Premier League, recognised by the Board of Control for Cricket in India (BCCI), has been key in encouraging cricket in Andhra Pradesh since its beginning in 2022 by the Andhra Cricket Association. The Andhra Premier League (APL) 2024, is currently underway. This year’s tournament, featuring six teams, kicked off on Sunday, June 30, and is scheduled to conclude on Saturday, July 13. The Vizag Warriors, co-owned by Lifespan Pvt Ltd, is a strong team in the Andhra Premier League. They are known for their competitive spirit and dedication to cricket.

As the Andhra Premier League continues, the support from Fun88 is expected to provide a significant boost, enhancing the Vizag Warriors’ resources and capabilities. Both organisations are enthusiastic about the opportunities this partnership brings, promising fans an exciting and competitive season ahead.

The post Fun88 Announces Title Sponsorship of Vizag Warriors for the Andhra Premier League appeared first on European Gaming Industry News.

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ZITRO EXPANDS ASIAN PRESENCE AT MANILA’S INTEGRATED RESORTS

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Zitro, a leading global player in the gaming industry, is proud to announce a significant expansion in the Philippines, with its top-performing slot games now live at three of Manila’s leading Integrated Resorts: Newport, Okada, and Solaire North. The addition of Zitro’s slot games at these prestigious gaming destinations marks a major milestone for the company. Newport, Okada, and Solaire North players can now experience the company’s innovative and engaging products, renowned for their cutting-edge technology, stunning graphics, and captivating gameplay. The positive reception in the Philippines positions Zitro for even greater success in the region, with future installations already in the pipeline.

The company is also actively expanding its footprint across other key Asian markets. New installations are planned for jurisdictions such as Laos and Cambodia. Recognizing the unique preferences of each market, Zitro is strategically adapting its products to ensure successful integration and resonate with local players.

Nadège Teyssedre, EMEA Sales Director at Zitro, commented on this significant achievement: “We are incredibly excited about our recent installations in the Philippines, which reflect our ongoing commitment to expanding our footprint in Asia. The positive reception of our games at these prestigious resorts is a testament to the quality and appeal of Zitro’s gaming offerings. This expansion solidifies our presence in Asia and sets the stage for continued growth in the continent.”

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STAR SPORTS NETWORK ACQUIRES BROADCASTING RIGHTS FOR ESPORTS WORLD CUP 2024

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Inaugural Esports World Cup is a global celebration of competitive excellence and esports fandom,  with a record-breaking prize pool of over $60 million (500 Cr.)

Star Sports Network and the Esports World Cup Foundation (“EWCF”) today announced the acquisition of broadcasting rights for the Esports World Cup (“EWC”) 2024. The tournament, held in Riyadh, Saudi Arabia from July 3rd to August 25th, will unite the global gaming communities and deliver premier competition in a unique format at an unprecedented scale. Over eight weeks, the EWC will feature the world’s top Esports clubs competing in 21 of the most popular game titles, making it the largest multi-game Esports tournament ever. As the official broadcaster, Star Sports is set to deliver comprehensive coverage of the tournament, offering viewers and fans an unparalleled Esports experience with in-depth commentary in English and Hindi. The Esports World Cup will be streamed on Star Sports’ YouTube channel and broadcast on linear TV via Star Sports First and Star Sports 2.

In 2022, BGMI Masters became the first Esports franchise to be broadcast in India by the Star Sports Network, drawing in millions of viewers over its linear television debut. Highlighting the immense popularity of the online multiplayer battle royale game, Star Sports has been instrumental in bringing esports to the mainstream Indian gaming audience.

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Vikram Passi, Head Marketing – Sports, Disney Star, stated, “Esports is rapidly emerging as a significant force, fuelled by India’s burgeoning gaming culture and its recognition on the global stage. The BGMI Masters’ Series, in just a few seasons, has firmly established itself as a premier tournament in India, demonstrating the immense potential for world-class Esports competitions. With the upcoming Esports World Cup broadcast, we aim to expand our audience base, energize the gaming community, and foster greater acceptance of Esports among non-gamers. This event will not only captivate dedicated Esports enthusiasts but also engage a younger demographic across our platforms, driving a broader appreciation for the competitive gaming landscape.”

Ralf Reichert, CEO Esports World Cup Foundation, said “Our partnership with Star Sports brings the Esports World Cup to India’s massive and passionate gaming audience. Having witnessed this firsthand, I’m thrilled to nurture India’s growing esports scene and inspire future champions. With the world’s best competing in Riyadh, we hope to spark a new wave of esports fandom in India, and maybe even see an Indian team claim victory.”

The EWC will offer the largest prize pool in esports and feature the most popular esports titles across all major gaming genres. It will welcome a new cross-game competition format, awarding prizes for individual game titles and club performances. This will be a first ever Esports World Cup with a prize pool of more than $60 million (INR 500 crore)

The eight games to be broadcasted on Star Sports Network are Call of Duty: Warzone, Dota 2, Counter-Strike 2, Overwatch 2, Apex Legends, Fortnite, EA Sports FC 24, and PUBG Battlegrounds     .

Specific highlights include:

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  • Opening Broadcast: Week 1 July 3rd at 10 PM on SS First and SS YT Channel with Call of Duty: Warzone in Hindi.
  • Weekly Schedule: From Week 3, starting July 18, EWC will be broadcast at 9 PM on SS2 and SS First along with SS YT Channel
  • Hindi Commentary: Call of Duty: Warzone (Week 1) and Counter-Strike 2 (Week 3) will be shown with Hindi commentary on SS First along with and SS YT Channel

The Esports World Cup broadcast on the Star Sports Network will further solidify esports as one of the fastest-growing sports in India, bringing the best of global esports action to India. The Esports World Cup Foundation is pleased to share Star Sports’ vision in bringing esports to a broader audience as they continue to pave the way for the future of competitive gaming in India

The post STAR SPORTS NETWORK ACQUIRES BROADCASTING RIGHTS FOR ESPORTS WORLD CUP 2024 appeared first on European Gaming Industry News.

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