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New Global Deal Between Ubisoft and In-game Advertising Platform Anzu.io Brings Blended In-Game Ads Into Trackmania

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World-leading in-game advertising platform Anzu.io announced its partnership with leading video game publisher Ubisoft. This first collaboration between the two companies is already taking place inside the hit PC racing game Trackmania, developed by Ubisoft Nadeo. This is a truly innovative game with major potential for brand collaboration.

Ads that enhance the gaming experience

Anzu, the first programmatic in-game advertising platform for PC & console, will bring dynamic, blended banner and video brand ads directly inside Trackmania. Rather than disturb the gameplay with intrusive pop-ups, Anzu’s ads, in this case, delivered programmatically, are placed naturally on in-game objects such as walls, billboards, bridges, and along the sidetracks, thereby enhancing the gameplay with more realism.

The collaboration has already been witnessed publicly as part of the recent DIGI1 by Gamevention online gaming convention in June. During a 30-minute livestream, four popular streamers and pro gamers participated in the first-ever worldwide multiplayer stream of Trackmania, complete with a blended in-game Vodafone ad experience powered by Anzu. Of the experience, the streamer Trilluxe said, “You definitely recognize it straight away… you’ll most likely read what it says on those ads. They’re not distracting at all and I find the way they’re integrated quite smart and fitting as you’ll have sponsors banners on real-life racing tracks as well.”

The Future is Now

This new deal between Ubisoft and leading in-game advertising platform Anzu is representative of a major development in the relationship between brands and games. Gaming, with an extremely diverse audience base of nearly 3 billion players from all countries and all walks of life, doesn’t appear to be slowing down anytime soon.

In light of Anzu’s recent distinction as the first and only in-game ad company to receive an ISO 27001 certificate, which gives developers and advertisers confidence that user data is handled properly, the company is pushing new industry standards. Also the first and only solution of its kind to bring advanced and trusted AdTech integrations to in-game advertising, Anzu has introduced a collaboration with fraud-detection solution Forensiq, the first-ever ad verification solution in partnership with CHEQ, and campaign effectiveness measurement together with Nielsen Connectivity. These partnerships provide confidence to advertisers and in turn, translate to more revenues for game developers.

Anzu’s co-founder and CEO, Itamar Benedy, noted, “Together with Ubisoft, we are creating a new ecosystem for game developers and brands to experience efficient and scalable in-game advertising. Trackmania is a historic franchise and we are excited to partner with Ubisoft to generate value for them through our technology, innovation and expertise. The partnership will allow more gaming giants to experience how they can enhance their games with real-world brand ads all while driving new, sustainable revenue streams,” he said.

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BiS SiGMA Americas 2025

All set for the start of the 2025 edition of BiS SiGMA Americas

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The wait is over! The 2025 edition of BiS SiGMA Americas is already underway and promises to be historic, accompanying a moment of intense transformation and consolidation of the iGaming scene in Brazil.

For this reason, the largest betting event in Latin America is ready to welcome and meet the demands of the national and international community. This year, the organization decided to expand the physical space by 50%, from 20 thousand square meters to 32 thousand square meters distributed in 5 halls of the Transamerica Expo Center, in São Paulo.

In addition to the trade fair and conferences with more than 300 prestigious experts from around the world, BiS SiGMA Americas offers a diverse program, including award ceremonies, exclusive networking dinners, a poker tournament, an electrifying night with MMA fights and a grand closing party.

Expectation of record attendance

In addition to the categories that have always been present at the event, such as Online Betting Operators, Software and Technology Providers, Affiliates and Digital Marketing, Payment Methods and Financial Solutions, this edition draws attention to the presence of new technology companies that add value and provide innovative resources for the industry.

This means that the betting market is evolving, with new branches emerging to strengthen the ecosystem. KYC (Know Your Customer) companies, Consulting and Compliance, Information and Database Management, AdTechs and Digital Advertising Networks are making their presence felt with solutions to ensure security, regulatory compliance and more efficient growth strategies.

Furthermore, the recent regulation of sports betting and online gaming in Brazil represents a milestone for the market. BiS SiGMA Americas therefore serves as a platform for experts, regulators and industry leaders to assess the challenges and opportunities of this time of adaptation, as well as explore global trends that may impact the local industry.

Given this, the event organizers predict that the 2025 edition will reach a record number of attendees and participating brands. The estimate is that more than 18,000 people will pass through the Transamérica Expo Center by Thursday (10).

Event map

In order to facilitate visitors’ movement, the BiS SiGMA Americas organization is providing a map of the event, with all confirmed exhibitors and the location of their respective stands. You can check out the full map HERE.

BiS SiGMA Americas General Schedule

Monday, April 7th

  •         02:00pm – 10:00pm – Early collection of badges at Canvas Bar & Restaurant – Hilton Morumbi
  •         06:00pm – 10:00pm – Welcome Reception at Hilton Morumbi
  •         07:30pm – 10:30pm – iGathering Dinner at Armazem Terrace – Hilton Morumbi
  •         08:00pm – 11:00pm – SiGMA Awards at Tokio Marine Hall

Note: There will be no event at Transamerica Expo Center on this day

Tuesday, April 8th

  •         09:00am – 06:00pm – Exposição: Exhibition: Day 1 at Transamerica Expo Center
  •         09:00am – 06:00pm – Conferences: Day 1 at Transamerica Expo Center
  •         06:00pm – 08:00pm – Networking Cocktail
  •         07:00pm – 11:00pm – BiS Awards at Tokio Marine Hall
  •         07:30pm – 10:30pm – iGathering Dinner at Pobre Juan – Morumbi Shopping Mall
  •         07:30pm – 10:30pm – iGathering dinner at Caulí Lounge Bar

Wednesday, April 9th

  •         10:00am – 06:00pm – Exhibition: Day 2 at Transamerica Expo Center
  •         11:00am – 06:00pm – Conferences: Day 2 at Transamerica Expo Center
  •         06:00pm – 08:00pm – Networking Cocktail
  •      07:00pm – 12:00pm – Centurion MMA fight at VIP Station
  •      07:00pm – 12:00pm – SiGMA Poker Tour Satellite Opens at Monte Carlo Poker Club
  •      07:30pm – 10:30pm – iGathering Dinner at Armazem Terrace – Hilton Morumbi

Thursday, April 10th

  •         11:00am – 06:00pm – Exhibition: Day 3 at Transamerica Expo Center
  •         11:00am – 06:00pm – Conferences: Day 3 at Transamerica Expo Center
  •         06:00pm – 08:00pm – Networking Cocktail
  •        07:30pm – 10:30pm – iGathering dinner at Caulí Lounge Bar
  •        05:00pm – 12:00pm – Main event SPT 1A hosted By Jon VLogs at Monte Carlo Poker Club
  •         10:00pm – 04:00pm – Closing of BiS SiGMA at Tokio Marine Hall

The post All set for the start of the 2025 edition of BiS SiGMA Americas appeared first on Gaming and Gambling Industry in the Americas.

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AGCO

Playnetic granted Ontario supplier license

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Global B2B iGaming content provider secures first Canadian market entry following the successful submission and approval of its gaming-related supplier application

Playnetic, the in-demand global B2B iGaming content provider known for its quality games, reliable delivery and outstanding customer service, has announced the approval of its gaming-related supplier application by the Alcohol and Gaming Commission of Ontario (AGCO).

With the AGCO licensing process being recognised in the industry for its rigorous standards and thorough due diligence, the new certification confirms Playnetic was able to meet the high levels of integrity and regulatory compliance needed to legally distribute its content within the province.

As a result of the approval, Playnetic has now secured its first Canadian market entry and will be able to provide its library of innovative games to licensed operators in the Ontario region – with this starting point paving the way for further expansion into other regulated provinces in future.

Given signs of change emerging within the Canadian market and Alberta making progress toward a regulated online model – likely drawing from Ontario’s framework – this license positions Playnetic strongly to expand its footprint in the country and further solidifies the company’s ambitious growth plans.

In the meantime, Playnetic has already begun making groundwork with key operators in the Ontario region and is looking forward to going live with some exciting brands over the coming months. The company will also be attending SBC’s Canadian Gaming Summit from June 17-19, where both existing and new potential partners alike are welcome to stop by and meet the team.

Dan Phillips, Chief Executive Officer at Playnetic, said: “Acquiring AGCO approval for our gaming-related supplier application is undoubtedly a big step for Playnetic. The new license not only secures our first Canadian market entry, but also reaffirms Playnetic’s position as a trusted provider in iGaming and underlines our commitment to compliance and operational excellence.”

Julian Borg-Barthet, Chief Commercial Officer at Playnetic, said: “We’re very excited to now be in a position to offer our library of innovative gaming content in Ontario, and the groundwork to do that with some of the region’s biggest licensed operators is already underway. Over time, we’re confident this license will also help us expand further into current markets and emerging regulated provinces, such as Alberta.”

The post Playnetic granted Ontario supplier license appeared first on Gaming and Gambling Industry in the Americas.

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BiS SiGMA Americas

PG Soft Becomes an Official Sponsor of BiS SiGMA Americas 2025

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PG Soft, a world-class digital mobile games company, has reaffirmed its commitment to the dynamic LatAm market by sponsoring the third edition of BiS SiGMA Americas, running from April 7-10 in São Paulo.

Becoming an official sponsor of BiS SiGMA Americas 2025 reinforces the company’s commitment to the region’s burgeoning iGaming industry.

As part of the sponsorship, PG Soft’s brand will be highly visible at the Registration Desk, where a dedicated Welcome Team will be wearing PG Soft t-shirts. Additionally, PG Soft is putting on free travel to and from the Hilton Morumbi and Transamerica Expo Center, with the potential to add further hotels. Six PG Soft branded buses will be available all-day for delegates that will be signposted with customised pick-up boards.

The show is expected to welcome 18,000 iGaming professionals, offering opportunities to connect with industry peers, prestigious gala awards, and more than 300 expert speakers.

PG Soft’s spokesperson said: “BiS SiGMA Americas is a flagship event on the iGaming calendar, and one we’re very happy to support to heighten the experience for visitors. PG Soft’s brand will feature strongly and we’re delighted to improve transport connections during the show.”

The post PG Soft Becomes an Official Sponsor of BiS SiGMA Americas 2025 appeared first on Gaming and Gambling Industry in the Americas.

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