

Latest News
New Global Deal Between Ubisoft and In-game Advertising Platform Anzu.io Brings Blended In-Game Ads Into Trackmania
World-leading in-game advertising platform Anzu.io announced its partnership with leading video game publisher Ubisoft. This first collaboration between the two companies is already taking place inside the hit PC racing game Trackmania, developed by Ubisoft Nadeo. This is a truly innovative game with major potential for brand collaboration.
Ads that enhance the gaming experience
Anzu, the first programmatic in-game advertising platform for PC & console, will bring dynamic, blended banner and video brand ads directly inside Trackmania. Rather than disturb the gameplay with intrusive pop-ups, Anzu’s ads, in this case, delivered programmatically, are placed naturally on in-game objects such as walls, billboards, bridges, and along the sidetracks, thereby enhancing the gameplay with more realism.
The collaboration has already been witnessed publicly as part of the recent DIGI1 by Gamevention online gaming convention in June. During a 30-minute livestream, four popular streamers and pro gamers participated in the first-ever worldwide multiplayer stream of Trackmania, complete with a blended in-game Vodafone ad experience powered by Anzu. Of the experience, the streamer Trilluxe said, “You definitely recognize it straight away… you’ll most likely read what it says on those ads. They’re not distracting at all and I find the way they’re integrated quite smart and fitting as you’ll have sponsors banners on real-life racing tracks as well.”
The Future is Now
This new deal between Ubisoft and leading in-game advertising platform Anzu is representative of a major development in the relationship between brands and games. Gaming, with an extremely diverse audience base of nearly 3 billion players from all countries and all walks of life, doesn’t appear to be slowing down anytime soon.
In light of Anzu’s recent distinction as the first and only in-game ad company to receive an ISO 27001 certificate, which gives developers and advertisers confidence that user data is handled properly, the company is pushing new industry standards. Also the first and only solution of its kind to bring advanced and trusted AdTech integrations to in-game advertising, Anzu has introduced a collaboration with fraud-detection solution Forensiq, the first-ever ad verification solution in partnership with CHEQ, and campaign effectiveness measurement together with Nielsen Connectivity. These partnerships provide confidence to advertisers and in turn, translate to more revenues for game developers.
Anzu’s co-founder and CEO, Itamar Benedy, noted, “Together with Ubisoft, we are creating a new ecosystem for game developers and brands to experience efficient and scalable in-game advertising. Trackmania is a historic franchise and we are excited to partner with Ubisoft to generate value for them through our technology, innovation and expertise. The partnership will allow more gaming giants to experience how they can enhance their games with real-world brand ads all while driving new, sustainable revenue streams,” he said.
Grant Williams SVP of Casino for Hard Rock Digital
Spinomenal games now available on Hard Rock Bet strengthening its position in New Jersey

Spinomenal, a leading game provider in the iGaming industry, is proud to announce that its top-performing titles are now available on Hard Rock Bet casino in New Jersey through Hard Rock Digital’s partnership with Aristocrat Interactive.
New Jersey players on Hard Rock Bet will gain access to Spinomenal’s top-performing titles, including Story of Loki – Master of Illusions, The Ankh Protector, Queen of the Amazon, and many more. The integration, facilitated via the Pariplay platform, ensures a seamless and engaging gaming experience for players.
New Jersey represents a landmark milestone in Spinomenal’s global expansion, while marking one of its first entries into this key U.S. market through this exciting partnership. The availability of Spinomenal games on Hard Rock Bet reinforces its commitment to establishing a strong presence across regulated jurisdictions worldwide.
Lior Shvartz, CEO for Spinomenal commented: “The availability of our games on a brand as powerful as Hard Rock Bet highlights our global ambitions and the important role New Jersey plays. Hard Rock Bet’s players can now enjoy an even greater entertainment experience with the addition of our games.”
Grant Williams, SVP of Casino for Hard Rock Digital commented: “We’re excited to launch Spinomenal games on Hard Rock Bet and bring even more cutting-edge entertainment to our players. Their dynamic portfolio is a great addition to the lineup of over 2,800 games on our top-rated app.”
The post Spinomenal games now available on Hard Rock Bet strengthening its position in New Jersey appeared first on Gaming and Gambling Industry in the Americas.
Latest News
GiG Accelerates Growth Strategy with Key Appointments to Drive Global Partnerships and Sportsbook Expansion
Gaming Innovation Group (GiG) has reinforced its commercial development strategy with two new appointments focused on accelerating revenue growth of its vast partnership ecosystem and delivering on the next phase of its SportX sportsbook growth, with the arrival of Andy Kelly as Head of Partnerships and Mitchell Harrison as Business Development Director for Sportsbook.
As GiG continues to deliver sustainable momentum across its full suite of platform and sportsbook solutions, the addition of two highly experienced industry professionals supports its ambition to provide deeper, more dynamic engagement with existing and prospective partners.
With over 15 years of commercial and operational leadership experience, Andy Kelly joins GiG with a proven track record in forging strategic partnerships and delivering measurable revenue growth. In his new role as Head of Partnerships, Andy will be responsible for optimising the breadth and strength of GiG’s extensive third-party platform integrations marketplace, spanning content, payments, and sportsbook supply chain.
Further to Andy’s appointment Mitchell Harrison has been appointed as Business Development Director for GiG’s SportX, the company’s sportsbook solution. With more than 7 years of iGaming business development experience at leading companies such as SBTech, DraftKings and Genius Sports, Mitch brings deep domain knowledge to the sports betting ecosystem from both a B2B and B2C perspective.
As GiG continues to build on the momentum of a strong 2024, these appointments mark a significant step forward in supporting the company’s expanding portfolio of global partners, enhancing its ability to scale operations and capitalise on increasing demand for its market-leading technology and services. The appointments signal a clear intent to capitalise on the strong trajectory of the company, ensuring it remains well positioned to serve a diverse and growing client base with world-class solutions.
Andrew Cochrane, Chief Business Officer at GiG, said: “The addition of two highly regarded people with very specialised areas of expertise will be invaluable as we continue to accelerate our global partnership strategy and drive expansion for our platform and sportsbook solutions. With our technology firmly delivering real results for operators in both established and emerging markets, their arrival further strengthens our ability to scale growth for the business.”
Andy Kelly, Head of Partnerships at GiG, said: “I’m really excited to be joining GiG at such a pivotal time in the growth of the company. The technology we have available to existing and prospective customers is fantastic and puts us at the forefront of the industry, which was one of the many factors for joining GiG. We also want to offer our customers the best partners and suppliers to ensure they see maximum returns on investment.”.
Mitchell Harrison, Business Development Director for Sportsbook at GiG, said: “Having worked with the executive management team in highly successful circumstances before, at both SBTech and at DraftKings, I am delighted to be joining them once again on another journey that has the potential for high impact growth opportunities. What excites me about GiG is how the product is being engineered specifically to reward operators with industry-leading margin optimisation tools, robust trading capabilities, and unparalleled flexibility to adapt to local market demands. I’m looking forward to accelerating the business growth and helping SportX establish itself as the sportsbook of choice for operators worldwide.”
The post GiG Accelerates Growth Strategy with Key Appointments to Drive Global Partnerships and Sportsbook Expansion appeared first on European Gaming Industry News.
Latest News
Unlock Romance and Riches with Book of Love!

Million Games is excited to introduce Book of Love, a captivating new slot that blends passion, mystery, and thrilling gameplay into one enchanting experience. Step into a world where love and fortune intertwine, as Cupid himself guides players through a heartwarming journey filled with exciting features and big win potential.
A Love Story Told on the Reels
Book of Love is a 5-reel, 3-row, 10-payline slot game with a 96.32% RTP and a max win of 5,000x your bet. The game’s romantic theme comes to life with love letters, roses, heart pendants, and, of course, the magical Book of Love itself.
But this isn’t just a story of romance – it’s a chance for players to uncover riches hidden within the book’s pages.
Exciting Bonus Features Await
The Book of Love is both a Scatter and a Wild, meaning it can substitute for other symbols and trigger Love Spins when three or more land on the reels.
Love Spins:
- Landing 3 or more Book of Love symbols awards 10 Love Spins.
- Before the round starts, one random symbol is chosen by the Book of Love to act as a special Expanding Symbol for the duration of the bonus.
Expanding Symbol:
- The selected Expanding Symbol covers entire reels when part of a winning combination.
- Expanding symbols pay on all win lines, regardless of their position on the reels.
With the Book of Love guiding the way, every spin brings excitement, anticipation, and the potential for big wins!
Will You Find Fortune in the Book of Love?
Whether you’re drawn in by the romantic theme or the thrill of the bonus features, Book of Love offers a memorable slot experience that keeps players engaged.
Ready to turn the pages of love and luck? Play Book of Love now!
The post Unlock Romance and Riches with Book of Love! appeared first on European Gaming Industry News.
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