Leading B2B software provider Delasport is powering up A247’s innovative iGaming operation in Brazil with its turnkey solution. The platform has just launched and marked the bold entry of the new brand in the now-booming market of regulated Brazil.

A247, the new brand of renowned operator Hilgardo Gaming is led by industry veterans and is set to redefine the online experience for players in Latin America. Their goal is to provide memorable betting experiences while prioritizing responsibility and transparency to their customers.

Delasport’s localized iGaming solution is fine-tuned to boost the betting experience in a compliant and responsible way while going beyond content and offering an exciting entertainment environment to Brazilian players. This includes Player Engagement through missions and tournaments, unmatched personalization capabilities, as well as fun and tailored retention features.

Some of the benefits A247 players will now start to enjoy:

• Innovative features that players love and that elevate the experience.

• Personalized betting with My Sportsbook, My Casino, My Combo, and My Event Builder, Featured bets, Combo of the day, and Casino Games Recommendation

• Next-level engagement with Missions, Leaderboard, Tournaments, Quick mini-games like Scratch Cards, Spin the Wheel, etc.

• The innovative Casino Booster Panel that allows deposits directly from game screen, Hot & Cold game categories, and more.

“We’re thrilled to power A247’s entry into the regulated Brazilian market with our full turnkey solution. Brazil holds tremendous potential, and A247’s ambitious vision aligns perfectly with our commitment to delivering localized, engaging, and responsible iGaming experiences. A247 players can now enjoy the best Casino and Sports Betting experience in the Brazilian market. This launch showcases the agility and depth of our platform, and we look forward to supporting A247’s growth across the region,” said Rosaire Galea Cavallaro, VP of Business Development at Delasport.

“Partnering with Delasport has enabled us to launch A247 with confidence, speed, and impact. Their technology and expertise gave us exactly what we needed to make a strong entrance into the Brazilian market, with a fully licensed and compliant product. Our priority is to bring the next generation to iGaming and combine technology, security, and entertainment to create memorable experiences. All of this is always with responsibility and customer safety in mind. This is just the beginning, and we’re excited about what’s ahead,” said Ian Balchin, Director and Project Leader at A247.

Sports betting has become a national pastime — and March Madness is one of the biggest moments of the year for casual and committed bettors alike. A new national survey from DIY tax software provider TaxAct reveals that 79% of Americans have placed or plan to place a sports bet, signaling that what was once niche is now firmly mainstream. The survey of 750 U.S. adults paints a clear picture: sports betting is common, frequent, and often motivated by entertainment more than income.

More than half of respondents (54%) said they place bets a few times a year, with another 30% betting weekly during specific sports seasons. A dedicated 7% say they bet every chance they get, suggesting that for some, sports wagering is as much a routine as it is a pastime.

And while winning money is not the only draw. 30% of respondents bet for the thrill of it, and 25% said betting makes watching sports more exciting. Social drivers are strong too: 17% enjoy the competitive aspect, while 12% use betting to connect socially. Only 16% of respondents said their primary goal is earning extra income.

Despite sports betting’s explosive growth, awareness of how it impacts taxes is low — and misconceptions are common. Only 18% of respondents knew that all winnings must be reported to the IRS, and just 25% correctly identified sports betting winnings as taxable income. Even fewer — 10% — were aware that losses can be claimed as an itemized deduction, and 11% knew the tax rate on gambling winnings can reach up to 37%. Only 2% of respondents were able to correctly identify all these statements as true.

Scientific Games’ SCiQ retail technology is set to roll out at North Carolina Education Lottery retailers as part of the Lottery’s focus on improving the retail environment for its Scratch-Off games. The company will deploy 1000 SCiQ units at lottery retailers across North Carolina. NCEL Scratch-Off games represented more than $2.9 billion in retail sales in fiscal year 2024, anchoring NCEL among the world’s top 15 performing instant game lotteries (La Fleur’s 2024 World Almanac).

Offering real-time scratch game inventory management data that amplifies the power of Scientific Games’ SciTrak predictive ordering system used by NCEL, SCiQ creates supply chain efficiencies proven to lift scratch game sales. In stores, SCiQ improves operational and reporting efficiencies for retailers. Lottery players will benefit from new digital displays that provide details on available games, enhancing the ordering experience. SCiQ is currently deployed at chain and independent retailers in more than a dozen U.S. markets and recently launched for the first time in Europe.

Mark Michalko, North Carolina Education Lottery CEO and Executive Director, said: “We’re excited to bring SCiQ to our retailers throughout the state, providing them with a streamlined way to manage and sell NCEL Scratch-Off games in their stores. We anticipate that this technology system will improve inventory management for our retailers with store-level data analytics and improve sales to ultimately benefit education in our state.”

SCiQ is the only technology of its kind for managing the lottery category within stores. The system provides retailers with a comprehensive suite of features, including fully integrated digital menu boards for modern product display, automated inventory management that can dramatically reduce out-of-stocks, real-time store-specific sales and market basket performance reports. SCiQ also helps reduce product theft by utilizing locked bins that automatically dispense tickets.

Michael Martin, VP Retail Solutions for Scientific Games, said: “We commend the NCEL team for its clear vision on the need for technology that improves how Scratch-Off games are managed and sold in stores. Scientific Games is thrilled to add more value to our instant game partnership with NCEL through SCiQ, and we look forward to working with NCEL retailers to make selling Scratch-Offs as easy and efficient as possible.”

The company also provides NCEL with instant games and manages the products through the performance-driven Scientific Games Enhanced Partnership program at its facility near Raleigh, North Carolina.