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BtoBet Partners With Gamification Specialist Incentive Games
Incentive Games, the Free-to-Play and Paid-to-Play multi-sports game developer, has partnered with BtoBet in an agreement that will provide the leading iGaming platform provider with its innovative and player-centred content.
Through the agreement, Paid-to-Play virtual sports games will be an intergral parti of BtoBet’s content portfolio, with the content particularly adept to the player requirements in Europe, Africa and Latin America.
Incentive Games has built a strong reputation for developing games specifically for markets where cellular data costs are still a significant barrier for a lot of players. Games have also been optimised for Opera Mini Extreme.
In terms of appeal, they have been developed to strike a chord with players that are not usually drawn to regular casino games. As such, they help operators drive additional revenues especially in regions where there is limited live sport.
John Gordon, CEO of Incentive Games, said: “We are delighted to have partnered with BtoBet, an established platform provider with a very strong foothold especially in our core markets of Latin America, Africa and Europe.
“Our games have proved to be very powerful when it comes to acquisition and retention and we believe they will be just as popular with BtoBet’s customers. We look forward to a long and successful relationship with our new partner.”
Sabrina Soldà, BtoBet’s Chief Marketing Officer, said: “We are pleased to have patnered with Incentive Games who are considered as specialists in the field of gamification. The aggregation of their content to our portfolio, particularly with through their F2P and P2P games, allow us to enable our partners to target a much broader audience by providing players with a format of game that appeals to them and works on the devices they use, notwithstanding the different market scenarios and requirements.”
Aposta Ganha, the fastest-growing Brazilian sports betting and online gaming site, has officially been awarded its sports betting and online games license through the Betting Management System (Sigap) to operate within Brazil’s regulated market.
Aposta Ganha is one of the first betting platforms to be regulated, with registration number 0022 in the Betting Management System. Having operated in Brazil over the past six years, it is perfectly positioned to thrive in Brazil’s new regulated environment, adhering to the rules of the Secretariat of Prizes and Betting (SPA) under the Ministry of Finance
Responsible Gaming continues to be at the heart of Aposta Ganha’s operations, even before the implementation of the stringent measures outlined in the SPA ordinances.
Aposta Ganha will commence its regulated operations from January 1, 2025, depending only on the SPA analysis to obtain the official license from the Brazilian government.
Hugo Baungartner, Grupo Aposta Ganha CCO, said: “We’re incredibly proud to announce our successful completion of our federal operating license application laid out by the Ministry of Finance. The strict security criteria ensure greater consumer protection and market integrity. Our hard work has seen us join an exclusive tier of companies authorized to deliver an entertaining and 100% secure gaming experience across the nation.”
The Chamber of Deputies of Argentina will debate a federal measure on Wednesday, 27 November, to ban all gambling advertising and sponsorships.
The debate has been expedited after five opposition blocs in Congress united behind the proposal, which aims to prohibit any form of advertising or sponsorship promoting gaming and betting companies.
Civic Committees, tasked with creating a federal framework to address gambling-related harm and pathological behaviour, strongly support the measure. Committees on Addiction Prevention, Social Action, Communications, Criminal Legislation and Families and Youth are finalising policies for a federal bill on gambling protections. The proposed law would supersede existing state regulations.
Strengthening protections for minors is at the heart of the committees’ efforts. This summer, Jorge Macri, Chief Governor of Buenos Aires, banned new gambling licenses after reports revealed that 34% of minors in the city had gambled by bypassing adult verification checks.
The bill proposes strict rules on gambling promotion, including:
• Banning betting company logos on sports jerseys.
• Prohibiting advertisements in digital and traditional media.
• Eliminating welcome bonuses on online gambling platforms.
• Restricting payment methods, such as banning credit systems and social assistance cards for gambling transactions.
The proposal has drawn support from diverse political groups, including Unión por la Patria, Encuentro Federal, the Civic Coalition and left-wing factions. However, the ruling coalition, which includes PRO, La Libertad Avanza and parts of the UCR, advocates for a more lenient approach that would allow sponsorships to continue.
The minority opinion pushes for a broader ban on all forms of gambling advertising and sponsorships, though it lacks detailed guidelines.
Lawmakers face a deadline of 30 November, when a three-month recess begins. They aim to ensure the measure is debated and voted on before the recess.
The post Argentina to Begin Federal Debate on Gambling Ad Ban appeared first on European Gaming Industry News.
Sports betting service Tipstrr has bought out its competitor Pyckio, the company founder Damien Fearn has confirmed.
In a post on LinkedIn, Fearn also declared that the company has regained a 100% stake in Tipstrr.
“We’ll continue to work on exciting projects with Planet Sport as commercial partners. The Tipstrr team enjoyed being part of the network and we can all say we learned a lot during the time we spent with the team in Leeds,” he said.
“Still, it’s an exciting time for Tipstrr – and we’ve really hit the ground running with the acquisition of Pyckio. We’re now working on combining the best aspects of each platform to create the ultimate offering for sports bettors with Mark Rees leading the development.”
He added that the team was “actively looking for other acquisitions in the space.”
The post Tipstrr Completes Pyckio Acquisition appeared first on European Gaming Industry News.
Aposta Ganha secures Brazilian sports betting and online games license
Argentina to Begin Federal Debate on Gambling Ad Ban
Tipstrr Completes Pyckio Acquisition
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