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Leading players from the gaming and tech industry invest in short-video startup

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What do leaders from Whatsapp, Playrix, Nekki, Aptoide, Dashdash and Unbabel have in common? They recently invested in Replai, a Portuguese startup that uses artificial intelligence to create short-videos in real time and increase the value of gaming audiences. The $1.3M seed round led by Bright Pixel, alongside Ideias Glaciares, Clever Advertising and other c-level business angels from the mentioned companies will be assigned to business development, recruitment and international expansion, with the UK and the US as priorities.

Founded in 2019 by João Costa and Francisco Pacheco, both with relevant backgrounds in mobile gaming and monetization, Replai is an AI-based pioneering platform that automates the creation of short-videos and optimizes them for different target audiences, improving sponsorship and advertising deals for the content owner. With short-videos as a rising trend in the digital sphere and already one of the most popular formats amongst Gen-Z, Replai identified an untapped opportunity in the market, since video editing at scale requires many hours and resulting content yields uncertain returns. Aiming to fill this gap, the Portuguese startup relies on advanced artificial intelligence algorithms that analyze longer videos, extract almost instantly the main highlights adapted to preferences of different users and predict their revenue potential.

Replai’s solution automatically puts together a set of highlights from any gaming livestream, creating custom-made clips for each social network to maximize audiences and generate revenue for sponsors and advertisers. “This round allows us, above all, to gather a panel of experts in gaming and technology that will help us take the next step growth-wise as soon as possible”, say João Costa and Francisco Pacheco, founders of Replai.

For Bright Pixel, who led this debut round, the investment reflects a reinforcement of its positioning on emerging technologies, such as artificial intelligence, and poses as evidence of the remarkable entrepreneurial ecosystem in Portugal. The Portuguese startup has a team of 10 employees and is as advisors counts on people who are part of well-known companies worldwide such as EA Sports, Microsoft and WhatsApp.

“Replai stands out for their AI technology which enables automatic creation and distribution of short videos, this being a transversal need to any area that uses video as a communication method. Besides the innovative solution, Replai is founded by two young entrepreneurs with a proved record of user acquisition, strong technical know-how and the ambition to grow the business globally. This combination of factors was decisive and provides us confidence in consolidating Replai’s success” explains Benjamin Júnior, co-founder and a member of the investment team at Bright Pixel.

Alexander Lubchenko, CMO at Nekki, mentions that “Replai is providing a way to improve the value of gaming and esports as a mainstream entertainment platform and allows promoters, broadcasters and communities to grow. Their use of AI ensures scalability by solving a lot of pain points when using livestreams and video, while allowing content creation instantly at scale. I’m excited to partner with them on this journey.”

“I’m really excited to be part of the Replai journey. Their AI developed solution will massively accelerate distribution and monetisation of gaming and esports streaming and greatly move the industry forward. I feel Replai’s impact will start to be felt very soon – watch this space!” says Wolfgang Allisat, Chief Revenue Officer at Unbabel.

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REEVO Welcomes MEGAFAIR to its Growing Aggregation Network

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REEVO, the leading B2B games aggregator known for its innovation in the iGaming ecosystem, has announced a strategic partnership with MEGAFAIR, an emerging pioneer in next-gen gaming experiences. This collaboration marks a significant step forward in REEVO’s mission to deliver high-quality content to operators and players worldwide.

MEGAFAIR has carved a distinct identity in the industry by blending traditional game mechanics with engaging and visually captivating experiences. Now, through REEVO’s best-in-class aggregation platform, MEGAFAIR’s portfolio of high-quality, competitive games will be available to a global audience, instantly accessible via a single API integration.

This partnership expands MEGAFAIR’s content distribution while offering REEVO partners access to a differentiated product category that’s capturing the attention of a new generation of iGamers.

Yan Shif, Co-founder and CEO of MEGAFAIR, said: “It’s not just hype, it’s a truly new level for our team. Partnering with REEVO is a game-changer for MEGAFAIR. Their unparalleled aggregation capabilities and commitment to operator success perfectly align with our vision. This alliance will not only enhance the delivery of our top-tier games, but also enable us to leverage REEVO’s advanced promotional tools to boost player engagement, satisfaction, and retention.”

His statement highlights the strong synergy between both companies and the shared benefits operators can expect from this collaboration.

Daniel Cuc, Head of Account Management at REEVO, said: “Partnering with MEGAFAIR adds a bold and refreshing edge to the REEVO content universe. Their fusion of innovation, entertainment, and quality is exactly what today’s iGaming landscape demands. We’re excited to integrate their titles into our platform and look forward to introducing this dynamic new offering to our operator network. This is just the beginning, our partners should stay tuned for what’s next.”

The post REEVO Welcomes MEGAFAIR to its Growing Aggregation Network appeared first on European Gaming Industry News.

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BFU and Elitbet Extend Their Partnership Until 2028

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The Bulgarian Football Union and the company ELITBET, which has been the official sponsor of the Third League since last summer, have reached an agreement to extend their partnership. The new contract is until 2028, the official website of the BFU announced. Thus, the third echelon will continue to bear the name ELITBET Third League, and both parties expressed their satisfaction with the continued cooperation between them.

“We are happy to support amateur football in Bulgaria and will continue to do so in the future. In this one year since the beginning of our partnership with the Bulgarian Football Union, we have managed to promote the league by creating quality digital content. We have plans to make this product even more attractive,” said Dani Nikolova, Marketing Director of ELITBET.

“The Third League is one of the main elements of the football ecosystem in our country and is of key importance for the development of the game in the different regions of the country. We are glad that in the person of ELITBET we have a solid partner who invests in amateur football,” said the president of the Amateur Football League and member of the Executive Committee of the Bulgarian Football Union Rumyan Valkov.

The post BFU and Elitbet Extend Their Partnership Until 2028 appeared first on European Gaming Industry News.

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Compliance Updates

KSA Imposes Penalty Payment Order on Influencer Leftlanepapi

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The Netherlands Gambling Authority (KSA) has imposed a first penalty payment order on YouTube influencer LeftlanePapi for promoting illegal gambling.

The YouTube channel LeftlanePapi showed videos with live streams of online gambling from illegal providers. The illegal providers were also actively advertised, by encouraging viewers to also play there. The KSA issued a warning to the influencer. Because the content in question was not removed after the warning and new streams were made, the KSA imposed a penalty. Existing content must be removed and no new advertising may be made. If this does happen, the influencer will receive a penalty of €25,000 per violation, with a maximum of €75,000.

With its new approach, the KSA opts for a two-track policy. After establishing a violation, influencers receive a message that they must stop their activities within 48 hours and that illegal content must be removed. If the influencer does not do so, the KSA approaches the social media platform so that the harmful content is removed in any case. The influencer is given a penalty under penalty of a fine, as was also the case with Leftlanepapi. The KSA has now warned several influencers.

The post KSA Imposes Penalty Payment Order on Influencer Leftlanepapi appeared first on European Gaming Industry News.

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