Press Releases
MansionBet drives engagement with Spotlight Sports Group blog content
Online sportsbook, MansionBet, has rolled out Spotlight Sports Group editorial content across their blog, with the aim of attracting and engaging a new audience during the resumption of sport. The long-form articles focus on racing, football and a host of other sports as the sporting world begins to return from the coronavirus lockdown.
The analysis provides high quality, authoritative tipping content that educates audiences and helps inform their customers betting decisions. Written by experts across the Spotlight Sports Group, the content will have a dedicated betting angle.
With the build-up to the Premier League return underway, and racing returning to UK and Ireland, there has not been a better time to engage new customers. Spotlight Sports Groups team of content creators focuses on educating new audiences, but also providing in-depth coverage for regular sports betting customers.
The blog content gives MansionBet a wealth of social activity to drive new customer engagement and be at the forefront of breaking sports news and analysis. Alongside football and racing, the blogs analyse and preview darts, motorsports, boxing and look ahead to the new NFL season in September.
Discussing the partnership and the benefits of using blog content, Spotlight Sports Group, Account Director, B2B Content Darren Hale said:
‘We know that customers are constantly looking for more news, analysis and discussions on all sports, particularly football and horseracing. Our blog content supports MansionBet’s drive for acquisitions and retaining customers with in-depth previews and the latest news as, thankfully, major global sports begin again.
‘Our research shows that customers are spending more time than ever researching their betting angles and our blog content supplements MansionBet’s offering perfectly. We know that new customers are moving to MansionBet and we want to educate them and inform them of their next bets.
Dana Bocker, Head of Integrated Marketing at MansionBet agreed, saying: ‘We wanted our blog to be a source of relevant information for sports fans; Spotlight Sports Group are able to provide us with content that is both knowledgeable and entertaining on a wide range of sports. Their expertise will increase engagement and traffic to our blog, as well as strengthen awareness whilst bolstering our marketing efforts.’
Central Europe
IGT Modernizes Central Lottery System for LOTTO Thüringen in Germany via Seven-Year Contract Extension
International Game Technology PLC announced that its subsidiary, IGT Global Services Limited, has signed a seven-year contract with the Thuringian State Lottery (“LOTTO Thüringen”) in Germany to deploy its retail central system technology, Aurora™, and related software upgrades. The contract term will begin upon go-live of the new platform, planned for March 2026.
An integral part of OMNIA™, IGT’s player-centric, omnichannel solution for lotteries, Aurora helps drive lottery innovation and profitability. The platform will provide intuitive, user-friendly applications, tools and reporting capabilities which will handle all of LOTTO Thüringen’s transaction processing, game management and back-office operations.
“LOTTO Thüringen has relied on IGT’s versatile and strong-performing central system technology throughout the course of our decades-long relationship,” said Jochen Staschewski, LOTTO Thüringen Chief Executive Officer. “Upgrading our central retail system to IGT’s advanced platform and back-end software will enable us to streamline our business processes and continue operating with the highest levels of efficiency.”
“IGT’s retail central system incorporates a suite of flexible solutions designed to help manage, transform and further grow LOTTO Thüringen’s business,” said Jay Gendron, IGT Chief Operating Officer, Global Lottery. “With this long-term contract extension, LOTTO Thüringen is well-positioned to continue benefiting from IGT’s secure, responsible and modernized technology and software. Leveraging these best-in-class solutions will aid in the Lottery’s goals of supporting good causes throughout the state.”
The post IGT Modernizes Central Lottery System for LOTTO Thüringen in Germany via Seven-Year Contract Extension appeared first on European Gaming Industry News.
Incentive Games, a leading B2B games provider, today announced the launch of its new crash game, Velocity, with bet365 in Brazil.
This marks a significant milestone for Incentive Games as it represents their first Pay-to-Play Crash game developed in partnership with bet365. The bespoke game has been meticulously designed by Incentive Games’ expert developers to ensure maximum player engagement.
Seamlessly integrated with bet365’s platform, the game leverages the expertise of Incentive Labs – a powerhouse of data and AI specialists. The Incentive Labs team will continuously analyse player interactions to refine the game and deliver an ever-evolving experience, turning millions of user touchpoints into unique solutions that enhance player satisfaction.
John Gordon, CEO of Incentive Games, said, “While the market is saturated with crash games, Velocity stands out from the crowd. It is the first in a series of exciting crash game offerings and we’re so proud to be launching this groundbreaking game with bet365. With their global reach, there’s no better partner to introduce ‘Velocity’ to the Brazilian market.”
A bet365 spokesperson said of the launch, “We’re delighted to yet again partner with Incentive Games in what promises to be an amazing gaming experience for our players.”
The post INCENTIVE GAMES LAUNCHES CRASH GAME WITH BET365 IN BRAZIL appeared first on Gaming and Gambling Industry in the Americas.
The new title from leading Spanish e-Gaming provider MGA Games is an innovative game with a truly original theme: a journey through carnival festivities filled with legendary creatures. Its design combines the excitement of street parties with the richness of mythological creatures from around the world, providing a totally unique experience.
This new casino slot features 25 paylines, with winning combinations paid from left to right. By landing 3 or more Scatter symbols, players gain access to the Free Spins screen, which includes an innovative prize system. Players can enjoy an accumulator feature and a final Super Respin spin that awards the accumulated winnings. It also includes Money and Collect symbols, which when combined offer an additional bonus prize.
Global Audience
By showcasing mythologies from all over the world, the game is set to appeal to a global audience, enhancing its market potential and attracting players from various countries. Its visual and auditory elements, featuring vibrant graphics and immersive music, will captivate players and deliver a fully immersive experience in a fantastic world.
In this new release, every spin of the reels will surprise players with its themed symbols. As if that weren’t enough, the game features an optional Buy Free Spins button, speeding up the path to big rewards. Mythical Legends Carnival will be available in all of Spain’s best online casinos starting February 3rd and across .com markets from January 27th.
The post Prepare to be Amazed in Mythical Legends Carnival, a Mythic Video Slot! appeared first on European Gaming Industry News.
IGT Modernizes Central Lottery System for LOTTO Thüringen in Germany via Seven-Year Contract Extension
INCENTIVE GAMES LAUNCHES CRASH GAME WITH BET365 IN BRAZIL
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