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Digital Fuel Marketing welcome Gala Bingo, Lindar Media and Puntt on board
iGaming industry veterans Digital Fuel Marketing are pleased to welcome three new brands onto their expanding client roster
Beginning work earlier this year, Digital Fuel Marketing are operating paid media management services for Gala Bingo, a well-known brand who are rocking a fierce new look and badass attitude for 2020. Undergoing a complete rebrand of the site they are living their “best life – bolder, brighter, ballsier – and blasting the online bingo world with a gust of fresh fun… Bingo Like A Boss.” Originating in 1991, Gala Bingo have gone from strength to strength ever since and their fresh new look targets “slots aficionados, scratch fans and bingo lovers” as they offer “top entertainment that will delight and excite. It’s time to come out and play, YOLO!”
Puntt joined the Digital Fuel Marketing client line-up in May. Puntt is a brand new online betting platform, made for esports and its communities. The Puntt platform is powered by pool betting, also known as pari-mutuel or tote betting. Created by RPGG Media Ltd and based in Liverpool UK, Puntt has been built by a team of gamers, software developers, and esports fans with backgrounds in the betting and gaming industry. Digital Fuel Marketing are exclusively managing Puntt’s affiliate programme.
Also joining the Digital Fuel Marketing client portfolio are Lindar Media’s MrQ. Launched in August 2018, MrQ was created by Lindar Media to bring new life into the world of online bingo. Licensed by the UK Gambling Commission, MrQ can be described as a new generation gaming site. With one-of-a-kind software and real cash wins, with no wagering requirements – they say players won’t want to play anywhere else. With over 400 Bingo sites in the UK alone, MrQ are trying to be better, not the same. Digital Fuel Marketing are supporting MrQ with their paid media and acquisition strategy.
Toby Oddy, Founder and CEO at Digital Fuel Marketing commented: “Digital Fuel Marketing are thrilled to add both Gala Bingo, Lindar Media and Puntt to our client list. All three brands offer something unique to the iGaming market. We are excited to work with prestige brand Gala Bingo, helping to deliver on their exciting rebrand in the market, Lindar Media’s open, no-fluff values fit perfectly with Digital Fuel Marketing’s straight-talking approach, and Puntt’s esports player betting proposition is a unique and exciting product to bring to market. As an expert iGaming agency we are pleased to support clients, both existing and new, in reaching new customers during this uncertain time.”
Gambling in the USA
Gila River Resorts & Casinos hosts $5.9 million Big Game prop play contest
The post Gila River Resorts & Casinos hosts $5.9 million Big Game prop play contest appeared first on Gaming and Gambling Industry in the Americas.
Gambling in the USA
Spinomenal makes US debut with New Jersey market entry
Spinomenal, the leading iGaming content provider, has made its US debut after launching an exciting collaboration with a leading operator in the state of New Jersey, and is anticipating many more valuable collaborations with top tier online casinos.
Following impressive growth rates, Spinomenal is making a major move into the New Jersey iGaming market, marking a key step in its global expansion. By entering this crucial U.S. region, Spinomenal will bring its innovative games to a new audience, strengthening its presence and leadership in the iGaming industry.
Spinomenal’s specially selected titles will be going live via Pariplay’s Fusion aggregation platform in the New Jersey market. Some of the outstanding titles being made available for NJ players are Demi Gods II, Majestic Wild Buffalo and Kitsune’s Scrolls.
This marks a major milestone in Spinomenal’s strategic expansion plan, as this debut establishes the company’s initial presence within the New Jersey market, with further growth anticipated across the US iGaming ecosystem. This move underscores Spinomenal’s commitment to expanding its global footprint and further solidifying its position as a leader in the online casino industry.
Lior Shvartz, CEO for Spinomenal commented: “After a decade of establishing and positioning Spinomenal as a leading provider in the iGaming industry, we have now taken a big leap and will provide our exciting content to the esteemed New Jersey audience. We are highly optimistic about entering this prominent market, following the process of obtaining approval from the DGE.”
The post Spinomenal makes US debut with New Jersey market entry appeared first on Gaming and Gambling Industry in the Americas.
Hard Rock International
Hard Rock Bet, Unity by Hard Rock Loyalty Programs Come Together for Unprecedented Rewards
Hard Rock International announced that Hard Rock Bet is now fully integrated into Unity by Hard Rock, a one-of-a-kind loyalty program that rewards members for doing the things they love across Hard Rock’s portfolio of more than 200 locations including hotels, casinos, cafes, and Rock Shops around the world.
Hard Rock Bet, Hard Rock International, and Seminole Gaming’s top-rated sports betting and online casino platform, will maintain its free online Loyalty Rewards program, which gives players the opportunity to earn points and one-of-a-kind rewards for their play. With the Unity integration, players will earn Tier Credits for both programs with their online play at Hard Rock Bet and can seamlessly transfer points between the two programs for online and on-property rewards. Upon signing up for Hard Rock Bet, players will automatically be registered for a Unity by Hard Rock account if they aren’t already a member.
The complimentary Unity by Hard Rock global loyalty program offers an array of benefits and services at participating Hard Rock locations where members can earn and redeem Unity Points toward free nights, dining experiences, great merch, and free play. Hard Rock also embarked on a partnership with Royal Caribbean International and Celebrity Cruises to reward travelers on land, sea and at ports of call with reciprocal benefits through Unity by Hard Rock, Royal Caribbean’s Club Royale and Celebrity Cruises’ Blue Chip Club. Now inclusive of Hard Rock Bet players, members gain exclusive access to offers, promotions, and rewards, as well as discounts to participating Hard Rock properties.
“Integrating Hard Rock Bet into Unity will be a game-changer for guest engagement. This enhancement not only offers a fun, interactive way for guests to earn points when placing bets, but also significantly boosts loyalty. By rewarding guests for their playtime, we create a win-win scenario where guests enjoy an enriched experience, and we foster an introduction to all the amazing verticals in our brand through point redemption opportunities at Hotels, Casinos, Cafes, Rock Shops and entertainment venues,” said Keith Sheldon, President of Entertainment & Brand Management at Hard Rock International and Seminole Gaming.
The post Hard Rock Bet, Unity by Hard Rock Loyalty Programs Come Together for Unprecedented Rewards appeared first on Gaming and Gambling Industry in the Americas.
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