European Gaming News
Yggdrasil strikes deal with Microgame in Italy
Partnership will see supplier’s extensive casino slots portfolio available to multiple Italian operators
Yggdrasil, the innovative online gaming solutions provider, has partnered with leading platform provider Microgame in a deal that will see its award-winning content available to Microgame’s extensive network of operators in Italy.
The software licensing and reseller agreement will give Microgame’s 37+ operator partners access to 80 of Yggdrasil’s games from its portfolio, including newly launched Multifly, Arthur’s Fortune and Lightning Joker, as well as the hugely successful Vikings trilogy and games developed through the pioneering YG Masters programme.
Operators will also be able to offer games featuring Yggdrasil’s ground-breaking Splitz and Neon Rush: Splitz feature.
Microgame partners will also gain access to Yggdrasil’s in-game promotional tools BOOST Microgame is one of the most established gaming companies in the Italian market and its platform is tailor-made for distribution in the country. As well as its gaming platform, Microgame offers turnkey betting services and a range of sports betting and casino products, both for retail and online.
Fredrik Elmqvist, CEO at Yggdrasil, said: “Microgame is a leading platform supplier in Italy and through this partnership we will considerably expand our reach in the country together with its premium operator partners.
“Our games have already proven hugely successful with local players since we entered the market in 2017 and we are excited to be able to offer our portfolio to an even wider customer group together with Microgame.” Marco Castaldo, CEO at Microgame, said: “By adding Yggdrasil’s leading content to our platform we will significantly enhance our offering with innovative and engaging titles that appeal to a wide demographic of players.
“Yggdrasil is one of the industry’s most prominent suppliers and we look forward to a successful partnership.”
European Gaming News
Pariplay’s Portuguese Prominence Flourishes through Partnership with Casino Portugal
Portfolio of industry-leading casino content continues to take over Portugal with latest partnership
Pariplay Ltd., the No. 1 aggregator and content provider behind innovative products including the Fusion Consistent with Pariplay’s ongoing efforts to offer more games to more players in more markets across the globe, bolstering its presence in promising spaces such as Portugal is instrumental. The agreement will see first-class content from Pariplay’s own propriety game library and the Fusion António Laranjo, Co-CEO at Casino Portugal said: “We are happy to be collaborating with leading supplier Pariplay, who have demonstrated their dedication to growth and innovation since the beginning. Thanks to our partnership with them, we’ve enhanced our player offering significantly by introducing an interactive suite of their leading casino games, which have had so much success in this market already.”
Christine Lewis, CCO & MD Malta at Pariplay said: “We are very pleased with how much we were able to broaden our presence throughout regulated markets this year, signing several deals with prominent European operators, including this latest one with Casino Portugal. It’s exciting to see our game studio extend in a country with as much potential as Portugal, and we’re confident that we will continue adding substantial value to the gaming experience for players in this market and many others, as we move forward and expand in 2021.”
European Gaming News
Major European Gambling Brands Cut Advertising on IPR-infringing Sites
A new report by the European Commission has found that an industry-led memorandum of understanding (MoU) on online advertising and intellectual property rights has led to a significant reduction in the unintentional placement of advertising from Europe’s major gambling brands on websites which infringe upon intellectual property rights.
The MoU, published in 2018, was established to limit advertising on websites, such as illegal sports streaming sites, and mobile applications that infringe copyright or disseminate counterfeit goods.
As part of its review of the effectiveness of the MoU, the Commission has presented a new report today which found that the MoU has created more awareness among brands that their advertising may end up on IPR-infringing websites. According to the report, the share of total advertising for European businesses on IPR-infringing websites was reduced by 12% since the introduction of the MoU, while gambling advertising from Europe’s major brands (including all EGBA members) decreased by 20%, from 62% to 50% during the reporting period.
The European Gaming and Betting Association (EGBA) welcomes the report’s conclusions and is pleased with the significant progress made by EGBA members and other major brands in reducing the unintentional placement of their advertising on IPR-infringing advertising channels.
“EGBA welcomes the progress made by EGBA members and other major gambling brands in significantly reducing the unintentional placement of their advertising on IPR-infringing websites and is pleased that major online gambling companies are playing a central role in EU efforts to crack down on IPR infringement. Most reputable companies do not intend to advertise on IPR-infringing websites, but it happens and is difficult to control, and EGBA acknowledges that remedial action is needed to prevent it. That is why we have been actively engaging with the European Commission and other stakeholders to take action and are pleased those efforts are beginning to bear fruit,” Maarten Haijer, Secretary-General of EGBA, said.
“EGBA is committed to promoting responsibility and driving standards in Europe’s online gambling sector and we encourage other companies to join us – and be part of the solution, not the problem – by adhering to responsibility initiatives such as the MoU. This initiative proves that greater cooperation at EU-level can benefit the sector and how it is able to respond to the challenges it faces, including on advertising,” Maarten Haijer added.
European Gaming News
Zitro’s Video Slots Charm Players at Casino Di Venezia in Italy
Zitro announces a successful installation of its video slot games in Casino di Venezia of Italy. Players from one of the most renown casinos in Europe can now enjoy the thrill and fun of some of the most popular games of today.
Dott. Alessandro Cattarossi, Director of Casino Di Venezia said: “Our mission is to cater our customers with extraordinary experiences, and by adding games like ‘Link King’ and ‘88 Link Lucky Charms’ from Zitro to our game offerings, we are not only providing world-class entertainment to our distinguished clientele, but we are investing in performing products.”
Nadège Teyssedre, Commercial Director of Zitro for EMEA added: “We could not be more proud of being included in one of the top venues in Europe, and we are convinced that our games will add to Casino di Venezia’s overall success. I’d like to thank Casino di Venezia for their trust and we look forward to extending our cooperation converting it into a long-term friendship.”
‘Link King’, the multigame progressive link on the ultra-slim ‘Fusion’ cabinet that has caused a global hype in the gaming industry, and ‘88 Link Lucky Charms’, a multigame progressive bank that combines for the first time Zitro’s Link Bonus with a multiway game mechanic on the fascinating ‘Allure’ cabinet, are now available to play at Casino di Venezia in the elegant Italian city of Venice.
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