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Compliance Updates

Pinnacle re-launches in Sweden as fully licensed operator

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5 years ago

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Pinnacle has re-opened its Swedish site after a two-year absence in which it applied for a licence under the new regulatory regime.

The company received approval from the Swedish regulator in December 2019 but has waited for the right moment to launch. When Swedish football, the Allsvenskan, was given the green light to start this weekend, Pinnacle decided to open its doors once more with a full array of markets in time for the new season.

Pinnacle will offer a wide-range of sports and eSports betting in Sweden, covering all major sports and including Allsvenskan Women. Pinnacle is already a market leader in eSports betting and with Sweden being one of the biggest eSports markets in the world, there is significant room for growth. Before leaving the market in 2018 Pinnacle saw consistent double-digit annual growth in eSports betting in Sweden.

Pinnacle will bring its well-known high-volume, low-margin model to Swedes betting online. With an average margin of just 3.7% compared to an industry average of 7.2%, Pinnacle offers some of the best value and fairest pricing available. The company operates a responsible, fair and transparent model for customers, which is evidenced by the fact that the business has been granted a licence to operate in Sweden, which has one of the most stringent regulatory regimes globally.

Paris Smith, CEO of Pinnacle, said: ”This re-launch is a proud moment as Sweden is a key market for us, with many loyal customers having used Pinnacle over many years. The Swedish regulator is one of the most respected in the world and we are proud to meet the incredibly high standards they require to be recognised as a licensed operator. We believe that satisfying the requirements in Sweden means we can do it anywhere.

”We left the market on good terms and are returning as a fully licensed, regulated operator. We fully embrace the Swedish regulations and wanted to do things in the right way. Having done so, we now see this as an opportunity to contribute to a serious gaming environment in Sweden long-term and to be a key part in the development of the market.”

Pinnacle believes the long-term economic impact of a well-regulated online betting regime in Sweden could be notable, with a significant increase in the volume of bets in the coming years.

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Asia

Thailand Postpones Parliamentary Debate on Casino Bill

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10 hours ago

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April 10, 2025

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A parliamentary debate on Thailand’s Entertainment Complex Bill that had been planned to take place on Wednesday has been postponed until the next session amid rising anti-casino sentiment and concerns the bill is being rushed through.

Thai PM Paetongtarn Shinawatra confirmed that the government would instead focus in the meantime on more pressing matters such as the aftermath of the recent earthquake and how to deal with the impact of the US tariffs.

Passage of the Entertainment Complex Bill has been coming under increasing scrutiny in recent weeks with anti-gambling advocates stating protests and a group of senators voicing their opposition to the speed with which the bill was seemingly making its way through parliament.

That’s despite the addition of a clause requiring locals to hold at least THB50 million (US$1.5 million) in their bank accounts to gain entry to Thailand’s legal casinos – a clause experts say would essentially force international operators to ditch their Thailand casino bids.

The post Thailand Postpones Parliamentary Debate on Casino Bill appeared first on European Gaming Industry News.

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Compliance Updates

UKGC Issues License to Incentive Games

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10 hours ago

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April 10, 2025

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Incentive Games has announced that it has been awarded a UK Gambling Commission (UKGC) licence on 27 March 2025. This allows the company to bring its innovative suite of real money games to UK-licensed operators.

The UKGC is recognised as one of the most stringent and respected regulatory authorities within the global gaming industry. This achievement underscores Incentive Games’ unwavering commitment to maintaining the highest standards of compliance, service quality and operational integrity. Obtaining this licence, which requires excellence in areas such as security and responsible gambling, provides access to one of the key regulated igaming markets.

Ahmed Baker, chief commercial officer at Incentive Games, said: “Securing our UK Gambling Commission licence is a major milestone for Incentive Games. It reinforces our dedication to meeting the highest regulatory standards while continuing to develop world-class products for our partners.

“The UK is a critical market for us and we’re thrilled to introduce our industry-leading real money games to UK operators and players. This achievement marks a pivotal step forward in our growth strategy.”

 

 

 

The post UKGC Issues License to Incentive Games appeared first on European Gaming Industry News.

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BETER

BETER Makes U.S. Debut with vendor registration in New Jersey

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11 hours ago

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April 10, 2025

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BETER, the award-winning provider of fast betting content, data, and live streaming, has obtained vendor registration from the Division of Gaming Enforcement (DGE), the regulatory authority in the U.S. state of New Jersey.

This marks BETER’s first regulatory approval in the United States, enabling the company to deliver its real-time data and live streams to licensed operators in New Jersey—empowering them to offer players non-stop, fast-paced betting experiences.

The first product approved by the New Jersey DGE is BETER’s flagship Setka Cup table tennis tournaments, which are already live on the New Jersey domain of tier-one sportsbook bet365, also operating in multiple U.S. states.

BETER arranges over 11,000 Setka Cup matches per month across over 16 arenas worldwide, offering  30+ betting markets per event. All contests are monitored 24/7 by BETER’s in-house integrity team, which is dedicated to upholding the highest standards of fair play and transparency.

In total, the provider organizes more than 46,000 fast betting events monthly across esports and sports disciplines. Its portfolio features ESportsBattle tournaments, which include popular titles such as eFootball, eBasketball, and eHockey, alongside classic sports like basketball, tennis, and table tennis. Additional disciplines are scheduled for release later in 2025.

BETER also provides an Esports Odds Feed which delivers market-leading odds for more than 450 tournaments globally with 40,000+ pre-match and live events each year. Odds are calculated using official data and are compiled by a team of expert traders.

Gal Ehrlich, CEO of BETER, said: “This is a milestone moment for the BETER team, as we see tremendous potential for our fast betting products and solutions in New Jersey and across the U.S.

“We’ve already built a strong reputation as a go-to provider in key markets from Latin America to Europe, and that trust has been instrumental in securing the approvals needed for our U.S. launch.

“Setka Cup has cultivated a loyal following worldwide, and we’re thrilled to introduce it to bettors in New Jersey—and in other U.S. states where we plan to go live in the coming months.”

Valeriia Tarchynska, Chief Legal Officer at BETER, added: “Securing our first U.S. approval marks a significant legal and operational achievement for BETER. Our legal team, in close collaboration with our trusted partner, the law firm Blank Rome, worked tirelessly with the New Jersey DGE to bring this to life.

“But we are not stopping there. We are accelerating efforts to certify our ESportsBattle product for the New Jersey market, while actively pursuing licenses in all U.S. states where gambling is permitted—the key ones, as of today, being Colorado, Ohio, Florida, North Carolina, and Pennsylvania.”

The post BETER Makes U.S. Debut with vendor registration in New Jersey appeared first on Gaming and Gambling Industry in the Americas.

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