Bitblox, the pioneering online software provider behind an innovative new wave of Bitcoin-based titles, has partnered with popular crypto casino and sports betting platform, Betcoin.ag, to bring its innovative price prediction games to a wide new audience.

Known for its signature releases Up or Down? and Up or Down? Turbo – which challenge players to guess whether the price of Bitcoin will rise or fall in a 60 or 20-second window respectively – Bitblox provides a range of products that are both games of skill and games of chance, giving them a unique cross-market appeal that’s proven popular with sports bettors and casino players alike.

Boasting dynamic fixed odds that are tied to the real-time price of Bitcoin, Bitblox’s games aren’t dictated by RNG and therefore offer players a genuine chance of using their understanding of the crypto markets to turn a long-term profit. That said, they’re also highly accessible and require no prior knowledge of Bitcoin, meaning even crypto novices can enjoy their quick-fire betting rounds.

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Of course, with Betcoin.ag being one of the industry’s premier cryptocurrency-based online betting platforms, Up or Down? has already established itself as a staple part of the provider’s line-up and Bitblox will continue sharing titles with the site as and when they launch in 2024 and beyond.

As such, both parties are optimistic that the partnership will continue to be a fruitful one going forward – and Betcoin.ag players will also undoubtedly be looking forward to trying exciting upcoming releases such as 3 in a Row and BitSlap when they debut on the platform later this year.

Brandt Page, Chief Executive Officer at Bitblox, said: “We’re very happy to have partnered with BetCoin and have already witnessed a tremendous response to Up or Down? from their players. Over the coming months, we’re looking forward to releasing many more innovative new titles on their platform and hope this will continue to foster interest in the world of crypto-based betting.”

Jessica White, Public Relations Director at Betcoin.ag, said: “With Betcoin being one of the industry’s most popular crypto casino and sports betting sites, we were always going to be a good home for Bitblox content. We really love what the provider is doing with its crypto price prediction games and having seen Up or Down? perform so well, we’re already looking forward to their next release.”

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QiH Group has been in the betting and gaming trade press frequently for its exciting yet steady growth the past few months – mainly in scouting and appointing the best-in-class talent from within the industry.

The latest talent acquisition in the iGaming group’s repertoire is finance and industry stalwart Simon Winder, who joins after seven years with Spotlight Sports Group (SSG). Winder, who has an impressive record in finance, including half a decade with the Football Association as well as time in the music and television industry.

As part of the new C-suite layer in the UK side of QiH’s business, Winder will use his growth-oriented financial expertise to support the business’s rapid growth, set out longer-term finance strategies and work with each department to achieve overall P&L goals.

Jamie Walters, CEO and co-founder of QiH Group, said that Winder’s appointment completes the C-level scaling the business set out to achieve at the beginning of FY 2024-2025.

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“We’ve made no secret of the fact that our business is growing fast. FY2023 delivered 75 percent growth in both revenue and profit and 2024 is on track to achieve the same again,” Walters explains. “Simon is an integral part of the formula we need to support this growth and to help take QiH Group into the next phase of our business. Massive thanks to our incredible HR Director, Andrea Talreja, and her incisive and insightful executive search that has brought us the support at C-level that we need to forge ahead.”

Winder, who will take up his post 1 November 2024, said: “After a wonderful and rewarding seven years with SSG, it’s great to be moving to a young company with the reputation for  innovation, growth and compliance that QiH Group has. Having watched the affiliate’s progress from the outside these past four years, it will be extremely fulfilling to be part of the action!”

Winder joins newly appointed CMO David Murphy, CTO Sachin Saxena and COO Andrew Lee in managing the company from the London office, but across both the Skopje and London teams.

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For more information on QiH, Simon or to arrange an interview, please contact: [email protected] or [email protected]

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About QiH Group

Founded in 2014, QiH is an innovative and industry-leading digital marketing business in the iGaming industry. With offices in London, UK and Skopje, North Macedonia, we specialise in digital marketing within the iGaming industry in multiple markets around the globe. Our companies include: Digital Adventures, with its suite of iGaming aggregator brands that deliver traffic to the biggest operators in the industry; Wizard Interactive, an affiliate partner for top-tier US-based online casinos looking for high-quality traffic and Tau Marketing Services, a suite of three consumer-facing, multi-geo casino brands run through the Aspire network.