European Gaming News
Pariplay Partners with BetVictor to Supply Innovative Casino Content
Pariplay to supply games portfolio access to European online gaming market leader
Pariplay Ltd., the iGaming software and content provider behind innovative products including the Fusion BetVictor’s online casino boasts over 700 of the industry’s best games, sourced from premier suppliers around the globe. Focused on quality and quantity, BetVictor’s partnership with Pariplay ensures access to impressive and popular game titles, such as Amazing Riches, Dragons of the North and Wolf Riches, which are poised to stand out among BetVictor’s assortment of casino games. Starting as an independent bookmaker in 1946, BetVictor has flourished into one of Europe’s leading online gaming companies, serving customers from over 150 countries. Through bold innovation and a pioneering mindset, it has shown a commitment to technological advancement and offering an enjoyable consumer journey. Aligning with that goal, BetVictor regularly updates its casino products to bring customers the best and most exciting experiences, which the partnership with Pariplay will aim to further.
Turlough Lally, Director of E-Gaming at BetVictor said: “Our partnership with Pariplay is a continuation of our strategy to give our customers the very best casino content. We’re thrilled to be working with a company possessing such a broad regulatory footprint, high-quality games portfolio and cutting-edge technology.
Adrian Bailey, Managing Director at Pariplay, said: “Partnering with a successful operator like BetVictor further establishes Pariplay’s distribution presence in regulated European markets and with Gibraltar-based operators, where we’ve worked hard to develop an unrivalled catalogue of content. We know that our collection of attractive games and third-party content will provide BetVictor players with an extraordinary gaming experience, building on their competitive edge in the global iGaming market.”
European Gaming News
Pariplay’s Portuguese Prominence Flourishes through Partnership with Casino Portugal
Portfolio of industry-leading casino content continues to take over Portugal with latest partnership
Pariplay Ltd., the No. 1 aggregator and content provider behind innovative products including the Fusion Consistent with Pariplay’s ongoing efforts to offer more games to more players in more markets across the globe, bolstering its presence in promising spaces such as Portugal is instrumental. The agreement will see first-class content from Pariplay’s own propriety game library and the Fusion António Laranjo, Co-CEO at Casino Portugal said: “We are happy to be collaborating with leading supplier Pariplay, who have demonstrated their dedication to growth and innovation since the beginning. Thanks to our partnership with them, we’ve enhanced our player offering significantly by introducing an interactive suite of their leading casino games, which have had so much success in this market already.”
Christine Lewis, CCO & MD Malta at Pariplay said: “We are very pleased with how much we were able to broaden our presence throughout regulated markets this year, signing several deals with prominent European operators, including this latest one with Casino Portugal. It’s exciting to see our game studio extend in a country with as much potential as Portugal, and we’re confident that we will continue adding substantial value to the gaming experience for players in this market and many others, as we move forward and expand in 2021.”
European Gaming News
Major European Gambling Brands Cut Advertising on IPR-infringing Sites
A new report by the European Commission has found that an industry-led memorandum of understanding (MoU) on online advertising and intellectual property rights has led to a significant reduction in the unintentional placement of advertising from Europe’s major gambling brands on websites which infringe upon intellectual property rights.
The MoU, published in 2018, was established to limit advertising on websites, such as illegal sports streaming sites, and mobile applications that infringe copyright or disseminate counterfeit goods.
As part of its review of the effectiveness of the MoU, the Commission has presented a new report today which found that the MoU has created more awareness among brands that their advertising may end up on IPR-infringing websites. According to the report, the share of total advertising for European businesses on IPR-infringing websites was reduced by 12% since the introduction of the MoU, while gambling advertising from Europe’s major brands (including all EGBA members) decreased by 20%, from 62% to 50% during the reporting period.
The European Gaming and Betting Association (EGBA) welcomes the report’s conclusions and is pleased with the significant progress made by EGBA members and other major brands in reducing the unintentional placement of their advertising on IPR-infringing advertising channels.
“EGBA welcomes the progress made by EGBA members and other major gambling brands in significantly reducing the unintentional placement of their advertising on IPR-infringing websites and is pleased that major online gambling companies are playing a central role in EU efforts to crack down on IPR infringement. Most reputable companies do not intend to advertise on IPR-infringing websites, but it happens and is difficult to control, and EGBA acknowledges that remedial action is needed to prevent it. That is why we have been actively engaging with the European Commission and other stakeholders to take action and are pleased those efforts are beginning to bear fruit,” Maarten Haijer, Secretary-General of EGBA, said.
“EGBA is committed to promoting responsibility and driving standards in Europe’s online gambling sector and we encourage other companies to join us – and be part of the solution, not the problem – by adhering to responsibility initiatives such as the MoU. This initiative proves that greater cooperation at EU-level can benefit the sector and how it is able to respond to the challenges it faces, including on advertising,” Maarten Haijer added.
European Gaming News
Zitro’s Video Slots Charm Players at Casino Di Venezia in Italy
Zitro announces a successful installation of its video slot games in Casino di Venezia of Italy. Players from one of the most renown casinos in Europe can now enjoy the thrill and fun of some of the most popular games of today.
Dott. Alessandro Cattarossi, Director of Casino Di Venezia said: “Our mission is to cater our customers with extraordinary experiences, and by adding games like ‘Link King’ and ‘88 Link Lucky Charms’ from Zitro to our game offerings, we are not only providing world-class entertainment to our distinguished clientele, but we are investing in performing products.”
Nadège Teyssedre, Commercial Director of Zitro for EMEA added: “We could not be more proud of being included in one of the top venues in Europe, and we are convinced that our games will add to Casino di Venezia’s overall success. I’d like to thank Casino di Venezia for their trust and we look forward to extending our cooperation converting it into a long-term friendship.”
‘Link King’, the multigame progressive link on the ultra-slim ‘Fusion’ cabinet that has caused a global hype in the gaming industry, and ‘88 Link Lucky Charms’, a multigame progressive bank that combines for the first time Zitro’s Link Bonus with a multiway game mechanic on the fascinating ‘Allure’ cabinet, are now available to play at Casino di Venezia in the elegant Italian city of Venice.
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