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Cloudbet Innovates Around UFC 250 With In-Play Betting & Best Prices

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Amanda Nunes is fighting to preserve the longest winning streak in the women’s UFC this weekend, and Cloudbet is offering a swathe of betting options to excite players as they watch history unfold.

Players will be able to use in-play betting at Cloudbet to place new wagers between rounds on Nunes’ featherweight title defence against Felicia Spencer. The pioneering bitcoin sportsbook is aiming to offer the world’s best prices — with margins as low as 2% — on this fight and the rest of the UFC 250 card.

Nunes won her featherweight title by knocking Cris Cyborg out during UFC 232, and players can bet on the same outcome for Felicia Spencer, thanks to new prop markets from Cloudbet. Up to 28 prop markets are available per fight this weekend, on outcomes including win by KO/TKO and in which round a bout will end.

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Props betting currently represents the fastest-growing engagement sector in global sports betting. As a result, Cloudbet is innovating its product set across UFC, where technical-outcome performance betting is in increasing demand.

“All eyes will be on whether Amanda Nunes can make history,” a Cloudbet spokesman said. “We’re trying to create maximum engagement and excitement around that fight and the rest of UFC 250.”

In addition to the enhanced UFC offering, the Cloudbet casino recently partnered with Relax Gaming to offer legendary UFC ring announcer Bruce Buffer’s very own MMA-inspired slot game. The “It’s Time!!” slot gives players a chance to win up to 2500x their bet.

Players can expect similar offerings for all upcoming MMA events on Cloudbet, which relaunched itself in late April following its biggest makeover since starting business in 2013. The MMA offerings are among the host of new features introduced on the new Cloudbet.com, along with USDT betting, esports markets and on-site cryptocurrency purchases.

UFC 249 last month marked the return of the competition from its Covid-induced hibernation, and betting operators predictably saw significant MMA business after the two-month layoff. The Ferguson-Gaethje and Cejudo-Cruz title fights were the Cloudbet sportsbook’s biggest events by turnover in the week that UFC 249 took place.

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The new Cloudbet supports Bitcoin, Bitcoin Cash and Ethereum, with more new coins on the way. New players are eligible for a sign-up bonus up to 5 BTC/BCH/ETH. Besides MMA, Cloudbet’s sportsbook offers odds on a multitude of markets around the world, while the Cloudbet casino has hundreds of slots and a live-dealer experience with all classic table games.

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Leadership transition within the Merkur Group

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Paul Gauselmann steps down from the group’s executive management / Michael Gauselmann assumes the roles of Chairman of the Supervisory Board and the Board of Directors of the Gauselmann Family Foundation / Lars Felderhoff is appointed new Chairman of the Management Board

A new chapter is dawning for the Merkur Group as company founder Paul Gauselmann is set to retire as Management Board Chairman on 1 October, stepping back from the company’s executive leadership. For 67 years, he has shaped the destiny of the group, transforming a part-time one-man business into an internationally acclaimed group of companies with total sales revenues of around 4 billion euros and external sales revenues of over 2.7 billion euros. “I have consistently devoted my energy to the company’s welfare, and at the same time to the benefit of our approximately 15,000 employees,” he stated. “Now the time has come to entrust my life’s work to the younger generation,” explains Paul Gauselmann. Lars Felderhoff, 48, CFO of the Merkur Group, will assume the role of Chairman. He will be supported by Jürgen Stühmeyer (64), Management Board member with responsibility for sales, and Manfred Stoffers (70), Management Board member with responsibility for marketing, communications and political affairs, as vice-chairs. “I am delighted that this trio is taking over the helm. They are outstanding leaders with a deep understanding of the company,” adds Paul Gauselmann, who will continue his association with the company as a member of the Gauselmann Family Foundation.

A generational shift is also taking place on another level: Michael Gauselmann (68) is set to assume the role of Chairman of the Supervisory Board from Manfred Grünewald (89) on 1 October. He will also succeed Paul Gauselmann as Chairman of the Board of Directors of the Gauselmann Family Foundation. As the sole shareholder of the group, the Foundation is the hub for all fundamental strategic decisions. “I am thrilled that my son Michael is embracing this important responsibility and will contribute his international experience to our company,” states Paul Gauselmann. Michael Gauselmann, a business administration graduate, joined the group in 1982 and worked across all business segments. He advanced internationalisation by establishing the subsidiary Atronic in 1993, overseeing all foreign operations. For a decade, he served as Vice-Chairman of the Management Board before becoming Co-Chairman of the Group Management Board, sharing responsibilities with Paul Gauselmann from 2004 to 2012. From 2013, he was involved in the then Gauselmann Family Council and, from 2016, in the Gauselmann Family Foundation.

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Lars Felderhoff will assume responsibility for executive management as the new Group Chairman. He has overseen the finances and organisation of the Merkur Group since 2018. He started his career in 2000 at the subsidiary Atronic. From 2007 to 2011, he expanded his expertise at the gaming group GTech (now IGT) and at Metro Cash & Carry International, a wholesale group. Felderhoff rejoined Merkur in 2011 as the Commercial Director of the adp Merkur subsidiary. In that capacity, he was in charge of commercial operations for the Merkur business segment, encompassing over 40 companies both in Germany and internationally. As a native of Rahden, he has close ties to the region and understands the roots of the corporate group. “The challenge is immense, and naturally, we will not be able to fill the shoes of an entrepreneur like Paul Gauselmann one-to-one. However, the company is robust and agile enough to continue setting new benchmarks in the future.”

He is assisted by the Management Board’s Vice-Chairs, Jürgen Stühmeyer and Manfred Stoffers. Stühmeyer, who hails from Minden, has dedicated 37 years to the Eastern-Westphalian company, starting as a trainee in 1987 and progressively advancing through the ranks. In his function as the Management Board member responsible for sales, he has directed the strategic orientation and commercial success of the entire Merkur pillar since 2007. Manfred Stoffers joined the company in 2011 as a consultant to the Chairman of Gauselmann AG, and was appointed Management Board member responsible for Marketing, Communications and Political Affairs in 2015.

Paul Gauselmann expressed great satisfaction with the top-level personnel changes, stating, “Reorganising the company by the time I turn 90 has been my wish for some time. We have accomplished this very well and are ideally positioned for the future, particularly as my son Michael, both a member of the Gauselmann family and an experienced entrepreneur, will continue to be involved in the most critical decisions.”

The post Leadership transition within the Merkur Group appeared first on European Gaming Industry News.

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Midnight Princess

Play’n GO announces US release of Midnight Princess

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Play’n GO, the world’s leading casino entertainment provider, has today announced the release of Midnight Princess to the US market.

Better known as Moon Princess in Europe, as of today Midnight Princess joins another game in the series in the shape of Midnight Princess Power of Love to much fanfare in the US, as fans of the blockbuster series have eagerly awaited its US launch.

Both games will be joined by Midnight Princess 100 and Midnight Princess Trinity later this Fall, releases which come on the back of the wildly successful launch of Midnight Princess Power of Love in the US earlier this year.

Midnight Princess is now licensed in New Jersey, Michigan, and West Virginia.

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Saam Hafezi, Head of Region, North America at Play’n GO said: “Launching the Midnight Princess series in the US is exciting for all of us. Early indications suggest that players in the US are already enjoying one of our best-known IP franchises. Our US roadmap in general is cause for real optimism, as we’re already looking forward to Midnight Princess 100 and Midnight Princess Trinity. The growth of quality game franchises like Midnight Princess is what separates us from our competitors and we’re confident this series will live up to the hype in the US.”

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QTech Games partners with SmartSoft Gaming to strengthen its varied offering

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Leading distributor teams up with non-traditional specialist to underscore its status as a definitive one-stop-shop for igaming

QTech Games, the leading game distributor for emerging markets, has launched with innovative games developer SmartSoft Gaming in a new deal for the platform which adds more muscle to its definitive product portfolio, allowing its clients to access another multifaceted catalogue.

Founded in Georgia in 2015, SmartSoft Gaming has swiftly cemented its reputation as a unique igaming software studio by creating many sought-after games, as well as delivering top-quality promotional tools with which to acquire new players and deepen players’ engagement in responsible fashion.

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SmartSoft is proven across a number of verticals including slots, keno and roulette, alongside a category of crash titles, known as XGames, whose flagship creation is the hugely popular JetX. SmartSoft’s games are designed with immersive narratives, eye-catching design and high-class gamification components.

The developer’s offering features a rich variety of other dynamic games and slots, as well as virtual casino content. It represents just the latest studio to benefit from QTech Games’ unrivalled speed-to-market and the machine-learning excellence of its AI games lobby, which curates targeted portfolios of games for operators across Asia, LatAm, Africa and the CIS-facing markets.

The ascendant crash-games domain continues to go from strength to strength with a truly global fanbase, particularly in breakout territories like LatAm and Africa, where SmartSoft’s innovative and authentic gameplay have placed its premium content, like JetX, in the vanguard of this must-have igaming vertical. Accordingly, these games now all form part of the progressive portfolio made available to QTech Games, its partners and their culturally-diverse appetites of their myriad players.

Accordingly, integrating this content from one of the most innovative and creative online casino game developers adds more muscle to QTech Games’ thriving platform, which is bringing the widest range of online games to emerging territories with established names, such as Evolution and Yggdrasil, sitting alongside the sector’s rising-star providers.

As the fastest-growing distributor in Asia and other growth markets, QTech’s platform boasts the broadest gaming portfolio around, localised for each region, with native mobile apps, powerful reporting and marketing tools, and 24/7 local-language support.

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Philip Doftvik, CEO at QTech Games, said: “We’re pleased to have signed another progressive agreement with a brand like SmartSoft Gaming, whose games need little introduction and are routinely raising the bar for cutting-edge mobile and web gaming.

“SmartSoft produces a range of innovative and interesting titles across a range of gaming verticals, including the in-demand crash format, so it’s fantastic to be able to bring these compelling titles to the QTech Games platform. We firmly believe these games will resonate strongly with our operator partners’ customers around the world and are thrilled to bring SmartSoft aboard.”

The post QTech Games partners with SmartSoft Gaming to strengthen its varied offering appeared first on European Gaming Industry News.

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