FairPlay Sports Media, the fan and AI-powered global sports media network, has launched Teammate, the industry’s first sports AI assistant on its WhoScored.com brand.

Teammate translates natural-language commands from sports fans and bettors, powered by a Google Gemini partnership, and redirects them to relevant betting opportunities, forecasting insight, and sporting data, to help enhance the user experience of football stats enthusiasts, as well as help level the playing field against the sportsbook, using text and data visualisations as communication.

Utilising the FairPlay network’s 25+ years of sports data assets, and its recent integration of a cutting-edge deep-learning neural engine, Teammate is the most advanced, AI-powered and fan-first tool which will allow the increasingly stats-hungry sports audience to go deeper into the numbers to enhance both their pre-match and live engagement and betting decisions.

Google Gemini has led the AI assistant charge of recent years, mastering creative and productivity tools, advanced reasoning and complex tasks, and engaging content delivery, all powered by its various advanced LLMs. Using this sophisticated platform, Teammate will access the same, well-known UI, while adapting its design and responses for those related to sports data.

Teammate, live now in beta mode, will revolutionise how sports fans find information, whether they’re a die-hard fan, a fantasy strategist, or lining up a bet builder, with its front-end designed to fit seamlessly as a white label into partner apps and websites, increasing brand stickiness and offering monetisation opportunities for those hosting the sports lifestyle tool.

Stuart Simms, group CEO at FairPlay Sports Media, said: “AI has integrated rapidly into our day-to-day lives, but there’s not been a truly bespoke assistant service that suits the needs of sports bettors and data-hungry fans. Teammate, which combines our prowess in delivery of sporting insight, with Google Gemini’s ability to serve users with natural, conversational conveyance of information, offers just that.

“Whether you need betting inspiration, you’re looking to find the best value that backs up a gut betting pick or want to explore betting opportunities around a player’s recent run of form, Teammate will point you in the direction to find the best bets and the most relevant markets, alongside forecasted tips and associated statistics and data.”

BetSymphony just raised the bar for iGaming. The no-revenue-share iGaming platform has introduced a next-generation Conversational AI interface, powered by its advanced AI agent BetHarmony, now delivering a player experience so intuitive, it feels like the sportsbook is talking directly to you. 

Instead of dumping players into an endless library of games, long menus and static categories, players are welcomed with a personalized home screen showing relevant bets, curated game suggestions, timely reminders, and promotions aligned to their interests. Everything can be navigated by voice and in multiple languages, making discovery feel effortless. 

The launch also introduced BetHarmony Copilot — an intelligent assistant that works alongside the traditional interface, offering timely, context-aware guidance, tips, and suggestions for frictionless interactions. 

Valentina Synenka, CEO of Symphony Interactive, said:
“BetHarmony has always been a standout in conversational AI, but this release takes it to a whole new level. The conversational interface within BetSymphony delivers experiences that traditional sportsbook UIs simply can’t match. We’re not removing the classic interface – this is about giving players an additional, more natural way to engage. It’s intuitive, it’s personal, and it’s built for the future of iGaming.” 

Conversational UI is one of the fastest-growing trends in digital experiences, and BetSymphony is the first to bring it to iGaming. Here’s why that matters: 

• It’s a breakthrough. It’s an innovation the industry has not seen in the last 30 years. It opens new opportunities to boost player engagement and unlock revenue potential. 

• It’s more immersive. Players move from clicking through static menus to having a dynamic, two-way interaction that feels human. 

• It’s smarter. AI-driven personalization serves up only what’s relevant – games, promotions, or bets – based on actual player behavior. 

• It’s more capable. By unlocking features that static interfaces can’t support, it creates entirely new ways for players to discover, interact, and engage.  

• It’s safe. Integrates with responsible gaming tools that detect risky behavior and respond instantly. 

BetHarmony is the conversation and interface . It is intelligent combining text, chat, and voice with: 

• Predictive personalization 

• Multi-agent orchestration 

• Multilingual fluency 

• Real-time operator integration 

This integration enables players to navigate, bet, and explore entirely through conversation – with no dependency on traditional navigation structures. 

With BetSymphony and BetHarmony fully integrated, this launch signals a decisive step toward a more engaging, accessible, and player-focused future in iGaming. 

About BetSymphony 

BetSymphony is no-revenue share iGaming platform that gives sportsbook and casino operators total control. Operators own the full source code and can adapt the flexible, modular architecture to their strategy, scale at their own pace, and innovate without limits.  

About Symphony Solutions 

Since 2008, Symphony Solutions has been delivering high-impact AI, Cloud, and Agile transformation services with a deep focus on iGaming. Partnering with operators worldwide, Symphony delivers end-to-end iGaming solutions — from full-scale product development and platform modernization to strategic tech consulting in the sports betting and casino sectors.

Casimba Gaming is proud to announce the launch of 247Bet, a dynamic new sportsbook brand designed to deliver a cutting-edge, multi-channel betting experience.

Casimba Gaming is a leading B2C and B2B iGaming provider, powering more than 20 casino brands with a full-stack platform, including over 6,000 titles from 75+ providers.

Speaking on the launch of 247Bet, Chief Product Officer Jon Liska said, “Building on the success of our leading casino offering, we’re expanding into sports betting to give our customers the ultimate choice in gaming entertainment. 247Bet will offer a seamless customer journey with modern user experiences, giving customers the ability to find the sports, markets, and content they want faster than ever.”

Initially launching under White Hat Gaming’s UKGC licence, 247Bet will cater to the UK market, with strategic plans to expand under the MGA licence to additional markets where Casimba Gaming already operates.

Liska adds, “With 247Bet, we wanted to build a brand that feels fresh, intuitive, and engaging from the very first tap. Our initial focus is the UK, but we will be looking to expand this to wider European markets, key Nordic Sports, principal North American and other global markets.”

Known for its global footprint and with an established integration with White Hat Gaming’s casino platform, Altenar’s platform will be used to power the sportsbook product. Altenar provides a robust solution, equipped with promotional tools and features for a market-leading betting site.

To enhance player engagement, 247Bet is also leveraging Smartico’s industry-leading gamification technology and CRM functionality and is working in partnership with NetRefer to build a high-performing affiliate programme as a key acquisition channel.

Dersim Sylwan, CEO of Casimba Gaming added, “The launch of 247Bet is a proud moment for Casimba Gaming and a natural next step in our evolution. This bold move is part of our vision to create a hero brand with global appeal; delivering a world-class, multi-channel experience that excites players everywhere.”

As part of the long-term strategy, Casimba Gaming is actively hiring a Sportsbook Product Manager to lead the brand’s promotional roadmap, content strategy, and overall performance.

To find out more, visit https://247bet.com/