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Carry1st Raises $4.0 Million to Catalyze Mobile Gaming in Africa

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Carry1st has raised a Series Seed round of US$2.5 million led by CRE Venture Capital with participation from Perivoli InnovationsChandaria CapitalLateral Capital, Transsion’s Future Hub, and Kam Kronenberg III, among others. This round brings its total capital raised to $4.0 million. Proceeds will go to recruiting top-tier talent, investing in platform technology, and publishing new content. Pardon Makumbe, Managing Partner at CRE, and Henry Lowenfels, Chief Product Officer of One Team Partners (former Scopely SVP), will join the board.

Carry1st is the leading mobile games publisher serving the first generation of African smartphone users. Since launching in 2019, the company has reached over 1.5 million users across the region. Carry1st Trivia was ranked the #1 free-to-play Android game in Nigeria and Kenya; and was named the Best Media & Entertainment Solution for 2019. The company plans to partner with international studios to launch multiple games in 2020 and scale its audience to over a million monthly active users.

“Social gaming is the largest and fastest-growing form of mobile media, grossing more than three times all other app categories combined. Our mission is to bring this world of interactive content to Africa and likewise to connect Africa to the world,” said Cordel Robbin-Coker, Carry1st CEO and former Carlyle dealmaker. “Our belief is that building a local publisher, with differentiated tech and operating capabilities across marketing, distribution, and monetization is the way to be this bridge. We are pleased to partner with CRE and our investor group to accelerate this vision.”

Founded by Cordel Robbin-CokerLucy Hoffman, and Tinotenda Mundangepfupfu, the company addresses key challenges in Africa for consumers and content producers alike. Carry1st serves the world’s fastest-growing market, set to add over 350 million smartphone users and increase data consumption by 17x by 2025. By providing tailored content, localized engagement, and payments solutions, Carry1st aspires to accelerate the growth of the African mobile content market, which is already projected to increase by 400% over 5 years.

CRE Partner, Pardon Makumbe said: “We are excited to partner with the world-class team at Carry1st to take the pain out of distributing and monetizing games across Africa. The continent is young, vibrant, and mobile-first — by focusing on the building blocks, we believe Carry1st is well-positioned to define the category, and catalyse the development of the industry for Africa’s over 1.3 billion consumers.”

Lucy HoffmanCarry1st VP of Operations added: “It’s really exciting to be part of developing a new industry in an emerging region. In doing so, we will stimulate thousands of jobs and drive digital inclusion. When people come online for the first time, they want to connect with people and have fun. In these unusual times we are reminded of the power of games to delight, to educate, and ultimately to unite.”

 

SOURCE: Carry1st

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Africa

Readen Holding Corp Finalises Acquisition of Morrich Lottery Limited

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Readen Holding Corporation, a venture capital specialising in Fintech, Digital Payments and E-commerce, has announced the successful signing of the final agreement to acquire an 80% controlling stake in Morrich Lottery Limited, a fully licensed lottery operator in Nigeria. This milestone marks RHCO’s official entry into the African gaming market — one of the fastest-growing and most promising sectors globally.

With the closing of this acquisition, RHCO now holds active licenses in Nigeria for lottery, sportsbook and casino operations, unlocking access to an estimated $2.5 billion gaming market projected to grow over 9% annually through 2030. This move positions RHCO to become a major international force in regulated gaming, entertainment and fintech infrastructure.

Ridzky Berg, CEO of RHCO, said: “This is more than an acquisition — it’s a strategic launchpad into one of the most dynamic gaming markets in the world. Nigeria’s youthful population, expanding internet access, and growing appetite for digital gaming make this a prime market. With our proven fintech backbone and seasoned leadership, we’re ready to set a new standard for integrated, secure, and user-friendly gaming platforms across the region.”

The post Readen Holding Corp Finalises Acquisition of Morrich Lottery Limited appeared first on European Gaming Industry News.

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Africa

Gaming Corps Expands African Presence with KingMakers Partnership

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Gaming Corps signs a deal with leading African gaming platform, KingMakers.

Gaming Corps, a publicly listed game studio based in Sweden, has put pen to paper on a content distribution deal with KingMakers, a leading sports betting and gaming platform in Africa. This new strategic partnership will help cement Gaming Corps as one of Africa’s most dynamic game studios while enhancing the game offering across KingMakers’ platforms.

The deal will see Gaming Corps’ diverse online slot and casino game portfolio integrated into KingMakers’ platform. This includes popular titles like Gates of Hellfire, Wet and Wild Beavers, and Snoops’ High Rollers, each of which showcases Gaming Corps’ commitment to innovative gameplay, creative bonus features and big winning potential.

KingMakers’ customers will also enjoy Gaming Corps’ selection of industry-leading crash and instant-win games and hits from the Smash4Cash™ selection, including its flagship title, Piggy Smash.

The move will see Gaming Corps significantly enhance its position in the African market, with KingMakers marketing itself as ‘Where Africa comes to play’. KingMakers’s leading brand, BetKing, is one of Africa’s most in-demand online gaming sites, ensuring Gaming Corps reaches more players on the continent than ever.

Danielle Calafato, CCO at Gaming Corps, said: “A key part of our global expansion strategy is to work alongside the biggest and best names on each continent. KingMakers is a major player in the African market with a strong reputation among players, and this partnership provides us with major exposure there.

Our games have always been well-received by African audiences, and with KingMakers, we can continue to cement our status as a must-have game studio in the region.”

Kaan Bulakeri – Head of Gaming at KingMakers noted: “In our clear vision to be the home where Africa comes to play, we as KingMakers believe in strong business partnerships to bring the most innovative entertainment content to our customers.

Our business strategy is to create this customer value together with global partners as well as locally focused game providers to enhance our rich and diverse offering combined with best user experience.

Gaming Corps is one of the game studios that resonate with our vision and strategy, therefore with their innovative approach we eagerly continue to provide our customers with tailored and localized first-in-class entertainment.”

The post Gaming Corps Expands African Presence with KingMakers Partnership appeared first on European Gaming Industry News.

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INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER

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Leading B2B games provider, Incentive Games, today announced its new agreement with premium gaming company and content provider Light & Wonder, Inc.

Through this agreement, Incentive Games will distribute its premium pay-to-play games – including new arcade-style titles – to key global regulated markets including the USA, Canada, South Africa, UK, and within Europe via Light & Wonder’s extensive operator network. Additionally, Incentive Games’ popular free-to-play content will be made available to a wider audience through Light & Wonder’s content marketplace.

The agreement brings together two industry leaders in iGaming and the strengths of both companies to deliver exceptional player experiences and elevate customer engagement.

Ahmed Baker, Chief Commercial Officer at Incentive Games said, “This agreement is a landmark moment in our company’s history. Previously, we’ve worked directly with major operators such as bet365, FanDuel, and Sky Bet. Now, we can distribute our games via Light & Wonder, an exceptional aggregator that we trust will handle our games with care.”

Steve Mayes, Senior Director of Partners at Light & Wonder, said: “We are excited to work with Incentive Games, a leader in gamification solutions. We look forward to leveraging their innovative platform and bringing their customisable crash and fast game content to all major regulated markets.”

The post INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER appeared first on European Gaming Industry News.

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