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Gambling in the USA

Online betting pioneer creates another first with live virtual racing products

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5 years ago

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Reading Time: 3 minutes

 

Betinternet founder Vincent Caldwell behind Virtual Live Racing’s regulated digital tote betting products for USA

A new concept in live virtual racing products has been created which features fully rendered replicas of real tracks, stunning graphics, and results based on historical race data in partnership with leading American racetrack venues.

Virtual Live Racing is a global first because races are based on anonymised and encrypted data from real-life thoroughbred, harness and greyhound races – a huge leap forward compared to RNG (Random Number Generator) products that are currently offered by legacy market suppliers.

A number of tracks are live including Derby Lane and Tampa Bay Downs in Florida. Five other tracks are signed and are soon to be launched, including Hawthorne in Chicago, and Parx in Philadelphia. The product is available to all tote systems in the US via distribution through Amtote International’s Spectrum betting system which is the leading technology tote provider in the USA which enables tracks to accept wagers from players and create a brand new risk-free revenue stream.

Virtual Live Racing has been created by Isle of Man-based company Virtual Software which has a proven track record of innovation in digital product development for the pari-mutuel or fixed odds betting industries. Chairman Vincent Caldwell started one of the world’s first online wagering companies (betinternet – licensed in the Isle of Man) which then went on to become the first such company to list on the London Stock Exchange.

The launch of VLR is the result of several years’ hard work by their highly experienced executive team which, along the way, has led to some truly historic milestones for the industry. Most notably these include a State of Oregon Legislature Senate Bill which made history by granting regulatory approval for virtual racing products.

Caldwell said: “While virtual racing products operate in over 40 countries and are very much a mainstream wagering product with billions of dollars bet on them each year, we have identified a niche opportunity for a unique product. We’ve developed a real-time rendering engine deployed to deliver horse, harness and greyhound racing with high quality graphics and animations. Unlike other products, our technology ensures that a racetrack’s intellectual property in the form of historic race data is anonymised and encrypted so outcomes cannot be known prior to the race being run. We believe that Virtual Live Racing products, which are built on a pari-mutuel wagering model, have a massive potential because it allows market access into an existing $11billion USA pari-mutuel wagering market, and other access points into international regulated racing markets valued at $100billion.”

VLR has a strong executive team with a wealth of industry knowledge and experience. Dave Mousley is Chief Creative Officer, and Angus Wood, Chief Software Architect. Dave, of Island Broadcasting Media Limited, was the co-founder of Red Vision which created the world’s first major virtual racing products. Those products currently generate more than $8billion gross gaming revenue annually. He led his team to win two BAFTA and two Royal Television Society awards for technical and creative innovation. Dave and his team were twice nominated for Emmy awards in the United States for computer graphics and virtual effects.

Angus, also of Island Broadcasting Media Limited, was formerly CTA at Inspired Gaming where, following the acquisition of Red Vision, he oversaw their growth to become the leading developer of online virtual racing products. His role included responsibility for the technical development and security operations of over 90,000 wagering terminals and machines as well as substantial server-based wager testing. VLR is represented in the US by Derby Lane and their executive team, and VLR’s Business Development Consultant Joey D Michaels who is responsible for building relationships with track owners and online Account Deposit Wagering (ADW) betting operators to drive expansion into tracks, casinos, and off-track betting outlets.

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Gambling in the USA

Gaming Americas Weekly Roundup – July 14-20

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7 days ago

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July 22, 2025

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Reading Time: 2 minutes

Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

Caesars Entertainment announced a major upgrade to its mobile sports betting platform with the launch of a universal digital wallet on the Caesars Sportsbook app in Nevada. This enhancement streamlines the wagering experience for sports bettors who visit Nevada, enabling them to manage funds and Caesars Rewards credits in one place, with seamless access across 19 jurisdictions where Caesars Sportsbook offers mobile sports wagering. With this update, users in Nevada can experience added convenience, with all funds and rewards immediately visible and available after logging in. Caesars plans to add universal wallet functionality to more North American jurisdictions where it offers mobile sports wagering in the future.

Comanche Nation Entertainment is set to expand both Comanche Red River Hotel Casino and Comanche Nation Casino, setting the stage for a multi-phase expansion that will strengthen its entertainment offerings, boost economic opportunity and extend its reach across Southwest Oklahoma. The new expansion will allow for long-term growth of both properties. Construction will begin first at Comanche Red River with a new event centre that expands the gaming floor, adds non-gaming amenities and creates new space to host concerts, conferences and community events.

Partnerships

Quick Custom Intelligence and Black Bear and Fond Du Luth Casinos announced their strategic partnership that is set to transform the gaming and hospitality landscape in the Minnesota market. This dynamic collaboration represents an exciting fusion of advanced technology and exceptional guest experiences, with Black Bear and Fond Du Luth Casinos leading the charge. By leveraging QCI’s cutting-edge data analytics platform, the partnership aims to redefine how casinos operate, providing unparalleled insights into player behaviour, enhancing operational efficiency and delivering personalised guest experiences like never before. This move positions Black Bear and Fond Du Luth Casinos at the forefront of innovation, setting a new standard in how technology can drive the future of gaming and hospitality.

BetMGM announced a multiyear partnership with baseball legend Derek Jeter. As BetMGM’s brand ambassador, Jeter will appear in national marketing campaigns. BetMGM Casino also plans to launch an exclusive Jeter-themed slot game. Currently, there are no other online casino games featuring a current or former professional baseball player. The Hall of Fame shortstop joins BetMGM’s prestigious roster of sports legends, which includes Barry Sanders, Tim Howard and Wayne Gretzky, among others. Jeter will be featured prominently across advertising campaigns and digital platforms, make appearances at exclusive VIP events and play a key role in promoting BetMGM’s responsible gambling initiatives in both the US and Canada.

Red Earth Casino has chosen QCI’s Chatalytics platform to revolutionise its casino operations and elevate guest engagement. This AI-powered suite—which includes Slot Copilot, Player Copilot, the Dashboard and the Robot Button—leverages OpenAI technology to deliver real-time intelligence and streamline decision-making across the gaming floor. Built to enhance both slot performance and player service, QCI Chatalytics offers a powerful blend of automation and data analytics. Slot Copilot enables real-time slot machine monitoring, predictive performance analytics and intelligent task assignment. Player Copilot uses behavioural insights to support personalised guest engagement strategies and optimise rewards.

The post Gaming Americas Weekly Roundup – July 14-20 appeared first on European Gaming Industry News.

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BATTLESHIP iLottery

Scientific Games’ iLottery Games Portfolio Expands as Pixiu Gaming Joins SG Content Hub

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1 week ago

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July 21, 2025

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Exciting New Hasbro-Licensed MONOPOLY and BATTLESHIP iLottery Games Coming Via SG Content Hub

Scientific Games welcomed Pixiu Gaming as the newest studio partner to the SG Content Hub. Pixiu Gaming joins the government-regulated lottery industry’s premier iLottery content delivery platform, featuring an expanding, highly curated selection of iLottery games from Scientific Games and partner studios around the globe. The games are available to lotteries in multiple languages and in a variety of play styles for all player segments.

 

Widely recognized as the leading supplier of Keno games in North American regulated gaming markets, Pixiu Gaming is a boutique developer focused on authentic, engaging and player-centric games. Founded in 2014 and based in London, UK with a remote global team, Pixiu is named after a fierce Chinese mythical creature that attracts and preserves great wealth.

Scientific Games, the world’s largest lottery games company, is collaborating with Pixiu Gaming to bring exciting new MONOPOLY and BATTLESHIP iLottery games to lotteries through its exclusive licensing agreement with Hasbro. Games created by Pixiu Gaming will be available in the SG Content Hub, in addition to games from Scientific Games’ own SG Studios and other premier partner studios worldwide.

Tony Plaskow, Pixiu Gaming Co-Founder, said, “Pixiu Gaming is thrilled to join the SG Content Hub to bring our games to more lotteries. We look forward to working with Scientific Games and Hasbro to create exciting, brand-sensitive MONOPOLY and BATTLESHIP-themed iLottery game experiences. These iconic brands are familiar worldwide, and each provides the perfect mix of strategy and luck. We will weave a true-to-brand digital game experience with fun, simple-to-understand content that entertains players.”

Matt Lynch, President, Digital for Scientific Games, said, “We are very excited to partner with Pixiu Gaming, an up-and-coming studio. Their unique approach to game development and artistic vision brings a differentiated offering to market that will add depth to iLottery portfolios by expanding game play options for existing players while bringing new game experiences to attract new players. Scientific Games is focused on creating an unparalleled range of playstyles and game mechanics for players with the SG Content Hub, and we are proud to soon include play experiences from Pixiu Gaming.”

SG Content Hub offers partner studios select exclusively licensed brands from the company’s portfolio of more than 100 licensed brands, which also includes other Hasbro-licensed games such as CONNECT 4, THE GAME OF LIFE and YAHTZEE. MONOPOLY is perennially the lottery industry’s top performer, with 33 lotteries worldwide offering MONOPOLY-themed games in fiscal year 2025, resulting in more than $2 billion in retail and digital sales during the year.

Scientific Games provides retail and digital games, technology, analytics and services to 150 lotteries in 50 countries worldwide. The company is a digital lottery innovator offering lotteries entertaining game content featuring the most extensive portfolio of licensed brands in the industry, and world-leading digital programs, including CRM, loyalty, promotions, second chance, mobile and web applications.

BATTLESHIP, CONNECT 4, THE GAME OF LIFE, YAHTZEE and HASBRO and all related trademarks and logos are trademarks of Hasbro, Inc. ©2025 Hasbro.

The MONOPOLY name and logo, the distinctive design of the game board, the four corner squares, the MR. MONOPOLY name and character, as well as each of the distinctive elements of the board and playing pieces are trademarks of Hasbro for its property trading game and game equipment. © 1935, 2025 Hasbro. All Rights Reserved.  Licensed by Hasbro.

© 2025 Scientific Games, LLC. All Rights Reserved.

The post Scientific Games’ iLottery Games Portfolio Expands as Pixiu Gaming Joins SG Content Hub appeared first on Gaming and Gambling Industry in the Americas.

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Caesars Entertainment Inc.

Caesars Entertainment Bolsters Online Casino Live Dealer Offering with the Launch of Branded Live Dealer Studio in Michigan

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2 weeks ago

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July 17, 2025

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Caesars Entertainment Inc. announced the launch of its third branded online casino live dealer studio, available now to players on Caesars Palace Online Casino, Horseshoe Online Casino and Caesars Sportsbook & Casino in Michigan. Developed in partnership with Evolution, the new studio reinforces Caesars’ commitment to delivering world-class, immersive experiences across its online platforms, inspired by the iconic atmosphere of its Caesars Rewards destinations.

The debut of the new studio marks Caesars’ third branded live dealer studio that has opened in 2025 and draws inspiration from table game play at the Las Vegas Strip’s most iconic casino, Caesars Palace. Its opening follows the successful launch of Caesars’ first branded studio with Evolution in Pennsylvania in January. In April, the Company also debuted its first studio inside a Caesars Rewards destination at Tropicana Atlantic City in New Jersey.

“Our third live dealer studio expands our fully customized live dealer experience that is already extremely popular in Pennsylvania and New Jersey into another key jurisdiction where our online casino platforms are live. The studio design takes inspiration from our flagship destination, Caesars Palace, to authentically recreate the atmosphere of Las Vegas for online players. We look forward to our Michigan players enjoying the new experience,” said Matthew Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital.

The new live dealer studio in The Great Lakes State is composed of five blackjack tables, including a VIP-exclusive blackjack table, one roulette table, and one baccarat table. The tables are adorned with custom-branded felts featuring iconic Caesars destinations and each marquee online casino platform, including Caesars Palace Online Casino, Caesars Sportsbook & Casino, Horseshoe Online Casino, and, for the first time, Tropicana Online Casino.

Select tables also feature custom felts co-branded through partnerships with professional sports teams. Like Caesars Rewards destinations across North America, the studio caters to VIP players with an exclusive high-limit blackjack table offering an authentic 1-to-1 live experience that could previously only be found in a physical casino.

“As the global leader in online live casino with nearly two decades of experience, Evolution is proud to partner once again with Caesars to launch this bespoke live dealer studio in Michigan. The studio brings the unmistakable character of Caesars’ iconic destinations to the online space, offering players in the state a polished, immersive entertainment experience that mirrors the energy and elegance of the casino floor. It’s another bold step forward in our shared commitment to innovation and quality at scale in the online live casino market,” said Marcus Huber, Chief Commercial Officer of Evolution North America.

Caesars Palace Online Casino, Horseshoe Online Casino and Caesars Sportsbook & Casino are available on iOS, Android, and desktop for those 21 and older in New Jersey, Pennsylvania, Michigan, Ontario, and West Virginia. Each platform offers a dynamic online casino experience with a range of unique Caesars-branded games alongside hundreds of classic land-based casino favorites and core casino game mechanics, including high limit slots, private live dealer tables, linked progressive jackpots, variations of poker and roulette, and more.

The post Caesars Entertainment Bolsters Online Casino Live Dealer Offering with the Launch of Branded Live Dealer Studio in Michigan appeared first on Gaming and Gambling Industry in the Americas.

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