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Reflex Gaming joins Yggdrasil’s YG Masters programme

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Well-known omni-channel games machine supplier and digital games developer joins YG Masters to accelerate global growth plans

Omni-channel games machine manufacturer and digital games developer Reflex Gaming has joined Yggdrasil’s flagship YG Masters programme, instantly accessing the supplier’s GATI standardisation technology as its go-to market interface to accelerate its global business strategy.

Founded in 2004, Reflex Gaming joins a host of the world’s most innovative independent studios and game developers on the award-winning YG Masters programme, that has seen partners design, develop and distribute best performing content using Yggdrasil’s proven technology and global network.

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Reflex Gaming is highly regarded in the industry as the largest independent machine supplier in the UK with a comprehensive portfolio of in-house IP. This includes some of the most popular digital land-based games content in the UK and the Netherlands with more than 4,500 digital machines connected to its Slingshot platform.

The signing of Reflex Gaming comes just two weeks after rapidly emerging games studio True Lab joined the YG Masters programme and commencing its integration to GATI, Yggdrasil’s preconfigured, regulation-ready development toolkit, enabling studios and game developers to use a standardised technology solution to develop and distribute games anywhere in the world.

GATI is the enabler of the Yggdrasil Decentralised Aggregation Network (DAN). All Yggdrasil partners integrated to GATI will be able to cross-sell their games to any global Yggdrasil Franchisee. This is a unique model enabling them to rapidly scale distribution and boost revenue opportunities, at the same time as developing completely new ways of working and collaborating.

Stuart McCarthy, Head of Partner Strategy and Sourcing at Yggdrasil, said: “Reflex is a company we have admired for many years and it is great to be able to partner together via our award-winning YG Masters programme, powered by the revolutionary GATI technology.

“Reflex’s products are second-to-none in the digital land-based sector, with a particular dominance in the UK and the Netherlands. Joining the YG Masters programme and integrating with GATI, will enable them to fully achieve their global growth potential across a host of new markets and other verticals, including online and mobile. We can’t wait to get started.”

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Mat Ingram, CPO at Reflex Gaming, said: “We are very excited to partner with Yggdrasil and join the YG Masters programme which has made fantastic inroads for member studios. Integration through Yggdrasil’s GATI technology will give us a huge opportunity to both scale and extend our business operations into several new and exciting areas, channels and markets in a highly efficient and effective manner.”

 

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IGT Achieves Improved ESG Score from FTSE Russell

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International Game Technology PLC announced that it has achieved an environmental, social and governance (ESG) Score of 4.3 out of 5.0 from FTSE Russell, positioning IGT in the 97th percentile within the Travel and Leisure sector of FTSE Russell’s ESG Scores. This was an improvement from IGT’s previous ESG Score of 4.2 out of 5.0 in 2023, demonstrating its ongoing commitment to enhancing ESG performance.

“As a company committed to continually elevating our sustainability practices and leadership, IGT is proud to once again achieve an improved ESG score from FTSE Russell. Through our global Sustainable Play program, we execute sustainable practices and policies throughout our company and this improved score validates our ongoing efforts,” Wendy Montgomery, SVP of Marketing, Communications and Sustainability at IGT, said.

FTSE Russell’s ESG Scores and data model allows investors to understand a company’s exposure to, and management of, ESG issues in multiple dimensions. The ESG Scores are comprises an overall rating that breaks down into underlying pillar and theme exposures. Scores built on over 300 individual indicator assessments are applied to each company’s unique circumstances. The ESG Scores align with the UN Sustainable Development Goals (SDGs), all of which are reflected in FTSE Russell’s ESG framework.

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Super Group Appoints Merrick Wolman to its Board of Directors

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Super Group has appointed Merrick Wolman to its Board of Directors, effective from February 18, 2025.

Mr. Wolman is the Chief Executive Officer of a global finance company and has worked closely with the Super Group executive team for over two decades.

Neal Menashe, Chief Executive Officer of Super Group, said: “We are very pleased to welcome Merrick to the board. His deep understanding of the gaming industry, alongside his wide range of experience in executive roles, will be of great value as we continue to pursue our global growth strategy and build on our successes to date.”

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This appointment brings the total directors on Super Group’s board to nine, including five independent directors.

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Kindred Reports Decline in Revenue from High-risk Players for Q4 2024

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Kindred Group has reported decline in its share of revenue from high-risk players for the fourth quarter 2024 at 2.7% (Q3 2024 3.2%). The percentage of detected customers who exhibited improved behaviour after interventions showed an improvement at 92.2% (compared to 87.3% in Q3 2024). This positive trend is mainly the result of stricter measures across key markets, improved internal processes, as well as the exit from non-locally licensed markets as part of to the acquisition by La Française des Jeux (FDJ) in October 2024. This shift reflects Kindred’s broader commitment to maintaining high regulatory standards and fostering safer gambling practices.

“It is pleasing to see the decline in high-risk revenue during the fourth quarter of last year. We know that the share fluctuates between quarters, but the long-term trend is showing a steady decline. We remain dedicated and focused on improving our systems and processes to ensure we offer our customers a safe and fun experience,” Esther Scheepers, Head of Responsible Gambling at Kindred Group, said.

“The increased focus on responsible gambling by regulators and the industry is welcomed. From our end, we see that by combining our expertise with emerging technologies, we can further enhance detection capabilities. We are currently working on our existing detection system in combination with an additional system that will enable us to integrate more robust compliance features and optimize our overall approach to safer gambling. Furthermore, we are exploring opportunities to expand our research efforts, aiming to support data-driven discussions and looking at emerging trends in consumer protection. All these aspects are important to protect the integrity of the licence model and maintain a level playing field,” Esther Scheepers added.

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