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A new report from the casino guide Casino.se: How the new gaming law has affected the Swedish gaming industry

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A new report from the casino guide Casino.se highlights how the Swedish gaming industry has been affected since January 2019, when the government introduced a licensing market for gambling. The report reveals, among other things, that about 50,000 Swedes have used the self-shutdown service spelpaus.se, as well as a dramatic reduction in visitor traffic to the Swedish licensed companies. In addition, criticism is directed at the government’s recent legislative proposals with additional gaming regulations, which, according to the report, risk driving players to unregulated international gambling sites.

Casino.se, Sweden’s leading casino guide, today presents a new report on how the new gambling law from January 2019 has affected the Swedish gaming market and its players. The report, prepared by Casino.se together with the owner company XLMedia, highlights, among other things, changes in consumers’ gaming patterns, government revenues and expenses, as well as the growth of the private industry players, which are today part of Sweden’s regulated gaming market. The report also analyzes the future of the industry, as well as the risks associated with the government’s recent legislative proposals on lower maximum limits for deposits and bonuses, with the primary aim of countering gambling abuse during the corona crisis.

The new gambling law

The new Gaming Act from January 1, 2019, meant that Sweden was granted a licensing market for gambling, with the aim of excluding all the actors that are non-licensed and don’t pay tax in Sweden. According to Spelinspektionen, 98 companies today have active gaming licenses, where of as many as 71 are online. Among other things, the law requires that the companies on their site, clearly offer players three main opportunities to limit their gambling, in the form of the measures spelpaus.se, game limits and self-testing. The companies that do not comply with the rules risk, among other things, having their license revoked for up to two years.

Of the three measures mentioned above, spelpaus.se, which enables self-suspension from virtually all gambling in Sweden, has meant the most important change. In March 2020, according to the Gaming Inspection, nearly 50,000 Swedes had registered on spelpaus.se, of which 76 percent were men and 24 percent were women.

The economic development of the gaming industry

During the third quarter of 2019, the new gaming law had a noticeably negative effect on the Swedish gaming market as a whole. The total return for online gaming operators with Swedish licenses was SEK 3.35 billion, according to statistics from the Gaming Inspectorate, which was a decrease of SEK 120 million compared to the second quarter and SEK 70 million compared to the first quarter of the same year. 2019 was a relatively weak year for the gaming industry, with a total turnover of SEK 24.79 billion, which was only a modest increase from the previous year.

Reduced visitor traffic

New statistics from Casino.se and Google Trends reveal that several of the Swedish licensed gaming companies had significantly less visitor traffic to their sites in 2019 than in previous years. All in all, however, the Swedish licensed companies have so far been mostly satisfied with the development since the new law came into force.

“By having a regulated market, long-term sustainability and industry profits are secured. It benefits both consumers and operators,” says Stuart Simms, CEO of XLMedia, which runs Casino.se.

New bill risks driving players towards the unregulated gaming market

However, a cloud of concern has flared up now in May. It concerns the government’s new bill to introduce a maximum deposit limit of SEK 5,000 a week and a bonus ceiling of SEK 100 to limit gambling, especially during the corona crisis when many are sitting at home. The proposal has generated a massive protest storm from leading industry players, which has been noted in both international and Swedish press. One of the detractors is Gustaf Hoffstedt, Secretary General of the Industry Association for Online Games (BOS), who believes that these new regulations would counteract its purpose and harm the Swedish gaming industry.

“I react with surprise and consternation. All of these regulations, which may have honest ambitions to strengthen consumer protection, drive players away from the licensed market, ”Hoffstedt said in the report.

To read the full report, please click here.

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ELA Games at SBC Lisbon: New Games, Market Growth, and Awards Night

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The ELA Games team is attending the event to demonstrate new developments

ELA Games, a dynamic game development studio, announces its attendance at SBC Lisbon, set to take place at the Feira Internacional de Lisboa & Meo Arena from 16 – 18 September.

Attending the event will be:

  • Marharyta Yerina, Managing Director
  • Oleksii Shulhin, Head of ELA Games
  • Yaroslav Soloshenko, Team Lead Business Development Manager
  • Petr Vonarshenko, Business Development Manager
  • Sadaf Ali, Senior Account Manager

SBC Lisbon is a key annual gathering in the online gaming and betting industry, welcoming over 30,000 delegates to experience innovations, cutting-edge products, and networking opportunities. The ELA Games team will take the global stage to connect with partners, demonstrate its casino-and-player-centric development approach, and reveal new roadmap developments.

At the event, ELA Games will highlight its diverse portfolio, including recent hits from the Winpot series (Joker Winpot, Zeus Winpot, Rabbit Winpot Deluxe), visually rich classics like Juicy Crystal and Flame Fruits Frenzy, and innovative new releases such as Shoot Happens. The team will also preview upcoming titles and discuss recent expansions into important growing markets like Denmark, Sweden, Greece, and more.

Adding to the studio’s momentum, the SBC Awards have nominated ELA Games in the “Innovation in Casino Entertainment (Supplier)” category. The award ceremony will take place on September 18 for a night celebrating excellence and forward-thinking solutions. This shortlisting highlights ELA Games’ ongoing efforts to push the boundaries of online gaming and create new experiences for both operators and players.

Marharyta Yerina, ELA Games’ Managing Director, commented, “We’re always excited to attend SBC events as they’re one of the biggest gatherings of the year where we’re able to see many of our partners and make new meaningful connections. This year, ELA Games has plenty to show the world, as we’ve made numerous additions to our portfolio, developed new mechanics, and pushed ourselves creatively. The team is looking forward to sharing all we’ve been up to, and equally excited to attend the award ceremony!”

ELA Games invites all attendees to visit Stand B350 to chat with the team, explore creative solutions to bolster your content library, and find new ways to engage your player base.

📅 Dates: 16–18 September

📍 Location: Stand B350, Feira Internacional de Lisboa & Meo Arena

Book a meeting to secure a spot!

The post ELA Games at SBC Lisbon: New Games, Market Growth, and Awards Night appeared first on Gaming and Gambling Industry in the Americas.

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EGT Digital’s games are available to Bangbet’s customers in Tanzania

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EGT Digital and Bangbet have once again strengthened their collaboration. After the impressive results in Kenya and Nigeria, the customers of the popular operator in Tanzania can now enjoy the Bulgarian provider’s gaming content. Players are able to choose among more than 150 in-house developed slot titles, the crash game xRide, as well as the jackpot bestsellers Bell Link, High Cash, Clover Chance, Single Progressive Jackpot, and Gods & Kings Link.

I am very happy that our games are already live in another key market for Bangbet,” commented Zsuzsanna Zeibig, Sales Manager for Africa at EGT Digital. “By extending our reach to Tanzania, one of East Africa’s fastest-growing iGaming markets, we expand our brand visibility and further strengthen our strategic position on the continent. Each new step with Bangbet confirms our role as a trusted partner and supports our long-term growth ambitions to reach more players across Sub-Saharan Africa.

David Kabue Gichuhi, Director of Bangbet, also expressed his satisfaction with the partnership: “EGT Digital’s gaming products continue to demonstrate remarkable performance in all markets where we have integrated them to date, becoming our clients’ absolute favorites. The strong results in Kenya and Nigeria gave us the confidence to bring their content to Tanzania as well, and we are already seeing the same positive impact. This partnership is an important part of our business strategy and we look forward to introducing EGT Digital’s portfolio to players in Ghana and Uganda in the coming months.”

The post EGT Digital’s games are available to Bangbet’s customers in Tanzania appeared first on European Gaming Industry News.

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ProgressPlay to Showcase Cutting-Edge Sweepstakes And Standalone Solutions at SBC Summit 2025 in Lisbon

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ProgressPlay, an established international iGaming platform provider, is gearing up for a standout presence at SBC Summit 2025 in Lisbon, taking place September 16 to18 at the Feira Internacional de Lisboa (FIL). Exhibiting at Stand B410, the company will spotlight its innovation-led Sweepstakes and Standalone solutions, alongside its full suite of white-label iGaming products, including white-label bingo, sportsbook, and casino.

This year’s SBC Summit is set to be the biggest yet, with 20% growth in both attendance and venue size, now spanning an impressive 135,000m². As a key player in the iGaming space, ProgressPlay is poised to engage with operators, partners, and industry leaders, demonstrating why its flexible, scalable, and compliance-ready solutions are operators preferred choice.

Key highlights at Stand B410 will be ProgressPlay’s Sweepstakes Solution, a dynamic, engagement-driven model designed for high player retention and regulatory compliance. Operators attending SBC will also have an opportunity to view ProgressPlay’s new Standalone Platform, a fully customisable, turnkey solution for operators seeking speed-to-market and seamless integration.

Marina Nahhas, Head of B2B Sales and Marketing at ProgressPlay, commented: “SBC Summit 2025 is the perfect stage to showcase how ProgressPlay is redefining iGaming flexibility. Our Sweepstakes and Standalone solutions are engineered for operators who demand agility without compromise, whether in regulated markets or emerging territories. At Stand B410, we’ll be demonstrating exactly why our platform stands out in a competitive landscape.”

ProgressPlay’ Sweepstakes Solution merges entertainment and opportunity with its dual-currency engine; Gold Coins for play, Sweeps Coins (purchase-free) for real rewards. Built-in geocompliance and age verification create a bulletproof regulatory framework. Featuring over 40 top-tier providers like BetSoft and Pragmatic Play, with monthly content drops to maintain player excitement. The automated wallet system eliminates compliance complexity while local hosting and full integration deliver market-ready turnkey solutions, enabling operators to launch faster and work smarter.


ProgressPlay’s Standalone Platform redefines operator independence, delivering a branded, fully equipped iGaming platform without development delays. Featuring elite game providers, military-grade security, and retention-boosting tools, it bypasses compliance hurdles and launches rapidly, with guaranteed uptime.

The White-Label Bingo is a game-changing powerhouse, already powering over 130 online casinos worldwide in just 12 months, an explosive adoption rate that shatters outdated perceptions. Far from a nostalgic relic, bingo has emerged as the iGaming industry’s ultimate player retention weapon and revenue accelerator, delivering unmatched engagement and scalability for operators. The company’s White-Label Portfolio including bingo, sportsbook, and casino, all backed by ProgressPlay’s proven reliability and rapid deployment, will also be on show.

Itai Lowenstein, CEO of ProgressPlay, added: “This year’s SBC Summit reflects the explosive growth of our industry, and ProgressPlay is at the forefront with solutions that empower operators to scale effortlessly. From our Standalone platform to our full white-label suite, we’re here to prove that innovation and reliability can, and should, go hand in hand. We’re excited to connect with partners who share our vision for the future of iGaming.”

For more information about ProgressPlay and its participation in global iGaming shows, please visit www.progressplay.com

The post ProgressPlay to Showcase Cutting-Edge Sweepstakes And Standalone Solutions at SBC Summit 2025 in Lisbon appeared first on European Gaming Industry News.

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