Press Releases
Sweden urged to rethink restrictions as searches for ‘unlicensed casino’ surges 700%
New BonusFinder data shows 54 unlicensed operators already targeting Sweden and warns new proposals will put players at greater risk
BonusFinder.com has urged the Swedish government to reconsider its proposals to introduce further restrictions on online gambling as a result of the pandemic or risk long-term consequences of a sharp increase in black market activity.
In a formal response to a consultation on the government’s proposals, BonusFinder warned that introducing stricter measures would lead to a long-lasting diversion of players to unlicensed sites and pose a greater risk to Swedish consumers, legal licensees and the licensed market in the future.
BonusFinder has identified more than 54 unlicensed sites targeting Sweden compared to the 65 licensed operators, with the majority offering online casino. The research conducted by using Google Trends also found the number of searches for unlicensed casino brands targeting Sweden to have risen by 305% in the last 12 months.
The study also discovered that in the last 12 months searches for ‘casino utan licens’ (and other similar terms), saw a 710% growth compared to a 173% increase in ‘online casino’.
In March this year, initial BonusFinder research found that almost a third of Swedish online casino players are searching online for ‘unlicensed casinos’, with growing numbers turning to black-market brands due to the market’s restrictive gaming regulations, introduced in January 2019.
The Swedish government’s new plans include the introduction of stricter bonus limits of SEK100 (€8), as well as mandatory weekly deposit limits of SEK5,000 (€458) that would be in place for an initial six-month period from June 1.
Fintan Costello, Managing Director, Bonusfinder.com, said: “We understand the Swedish government has put forward its proposals with the best intentions to protect its citizens, but as our research has shown, the existing restrictive measures have resulted in a large number of players turning to unlicensed operators outside of the legal framework and without any protection. Channelisation rates are falling and unlicensed brands are booming.
“Our message to the government is to seriously reconsider its proposals. More stringent measures would only serve to further fuel the existing black market. The consequences of these actions would be felt for a long period of time as players lost to the illegal offering would not easily return to regulated sites once measures are lifted.”
Aposta Ganha
Aposta Ganha launches Black Friday promotion with new ambassador Luva de Pedreiro
Aposta Ganha, the fastest growing Brazilian sports betting and casino site in Brazil, has launched its Black Friday promotion with its newest ambassador Luva de Pedreiro, AKA Bricklayer’s Glove.
With over 21 million followers on Instagram, the digital influencer and social media phenomenon will strengthen the brand’s presence in the market and shake up Black Friday with a campaign full of special offers for bettors.
Known for his catchphrase “Receeeeba!” and his irreverent personality, Luva de Pedreiro will be the main face of the campaign, creating a direct connection with the public, football fans and social media enthusiasts. The partnership aims to increase Aposta Ganha’s visibility in the market, attract new bettors and offer an even more dynamic experience.
Aposta Ganha is taking advantage of Black Friday to reinforce its commitment to ethical and transparent operations in the market. The platform complies with the new regulations of the Federal Government and invests in education and awareness initiatives, ensuring a safe experience for its users.
Vitor Paulin, Chief Marketing and Growth Officer at Aposta Ganha, said: “Signing an ambassador like Luva de Pedreiro is a huge milestone for Aposta Ganha. His authenticity and connection with the public make him the ideal partner to boost our brand and make the betting experience even more exciting.”
Aposta Ganha’s Black Friday brings unmissable offers for all types of bettors. One highlight is that bettors will receive 10% cashback on the amount lost in the Aviatrix game and daily offers for sports betting. The promotions will be valid from November 21 to 30, with exclusive advantages in selected games each day.
Latest News
Endorphina Partners with R. Franco Digital to Expand Reach
The leading online slot games provider, Endorphina, has announced a brand-new partnership with R. Franco Digital, a renowned manufacturer of AWP machines. This collaboration allows Endorphina to expand its reach in the Spanish and Latin American markets.
Endorphina is one of the top iGaming software providers for the B2B market, developing online slots that cater to a wide range of slot enthusiasts. Over the years, the provider has established itself as one of the most innovative slot suppliers in the industry, dedicated to expanding its products to players worldwide.
Zdenek Llosa, Senior Partnership Manager at Endorphina, said: “We are genuinely excited to join forces with R. Franco Digital, a trusted name with a rich legacy in the Spanish and Latin American gaming world. Partnering with a platform that shares our passion for quality and player satisfaction is truly inspiring. Together with the R. Franco team, we look forward to creating memorable, fun experiences that bring joy and excitement to our shared communities across Spain and LATAM. This collaboration feels like the beginning of something truly special.”
Franco Digital, a subsidiary of the Recreativos Franco Group, has been known for providing its customers with the best turnkey solutions for over 50 years. As a pioneering manufacturer of AWP machines, R. Franco Digital is founded on an innovative company culture that uses the best methodologies and technologies available, working with talented and disruptive people to deliver the best solutions.
“At R. Franco Digital, we are always striving to enhance our platform with innovative, top-quality content that resonates with our audiences, particularly in Spain and Latin America. Partnering with Endorphina allows us to bring a fresh, engaging catalog of games to our players, combining our platform’s power with Endorphina’s creativity and expertise. This collaboration underscores our commitment to delivering premium gaming experiences tailored for Spanish-speaking markets,” said Javier Sacristán, International Business Director of R. Franco Digital.
The post Endorphina Partners with R. Franco Digital to Expand Reach appeared first on European Gaming Industry News.
Latest News
OLYBET PARTNERS WITH WST
OlyBet is excited to announce an agreement with World Snooker Tour (WST), the home of the world’s best snooker players and tournaments, and part of the Matchroom Sport group.
OlyBet will now be the Official European Betting Partner of WST, as well as the Official Partner of one of the tour’s premium events in The Masters, held in January next year at London’s famed Alexandra Palace, OlyBet will collaborate with WST to showcase the best of professional competition, passionate snooker fans and its world-class players.
“Partnering with WST will bring the excitement, history, and personality of world-class snooker closer to OlyBet’s communities. OlyBet is known for grand activations, up close access and delivering memorable moments through sports. The WST captivates its traditional base and inspires a new generation of fans with the world’s best professionals and personalities. This will be an exciting partnership”, said Corey Plummer Chairman and CEO of OlyBet Group.
The partnership also sees one of WST’s most charismatic and skilful competitors, Jack Lisowski, become OlyBet’s brand ambassador, and will see the former Rookie Of The Year be the face of the partnership on OlyBet’s channels as well as feature in several content projects in conjunction with the tour.
WST’s Chief Commercial Officer Peter Wright said: “It’s exciting to team up for the first time with OlyBet, an inventive brand which has some fantastic partnerships in sports including football and golf. We look forward to collaborating with the OlyBet team and their new ambassador Jack Lisowski, known for his flamboyant style which will fit perfectly with their content strategy.”
The post OLYBET PARTNERS WITH WST appeared first on European Gaming Industry News.
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