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Asia

Kiron adds a virtuals edge to QTech Games’ elite platform

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Asia’s No.1 distributor fine-tunes its gaming verticals by integrating a raft of new sports and games from the virtuals specialist

QTech Games, the number-one games distributor across Asia and all emerging markets, has enhanced its one-stop shop for gaming amid the live-sports shutdown in a new virtuals deal with Kiron Interactive.

Under the terms of the agreement, Kiron’s premium product portfolio is now available to QTech Games clients and their players. This unique offering showcases innovative numbers draws, including popular lottery and keno games, alongside classic sports betting virtuals such as horse racing, football and motor racing. The latest of these is GOAL, Kiron’s breakout football product which combines motion-capture software with the cutting-edge algorithms for an unrivalled and authentic betting experience.

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This progressive production line underscores QTech Games’ diverse domain of gaming verticals, providing a market-leading platform for worldwide operators across untapped territories. The partnership also broadens Kiron’s global footprint, opening the door to margin markets from Asia and Eastern Europe to Latin America, and creating fresh revenue streams.

Virtual sports are currently going a long way to filling the void for player engagement on a global sporting schedule which has largely ground to a halt since the outbreak of COVID-19. At QTech Games, Kiron’s elite sports and instant-win virtuals now serve as complementary, cross-vertical offerings which can seamlessly co-exist in the space between traditional casino and sportsbook.

As the fastest-growing distributor in Asia over the past few years, QTech’s platform offers the broadest gaming portfolio around, localised for each region, with native mobile apps, powerful reporting and marketing tools, coupled with 24/7 local-language support.

QTech Games CCO, Ulf Norder, said: “Clearly, the demand for credible gaming alternatives to mainstream sport, and even live-dealer, shows no sign of abating. Therefore, it’s great to see the virtuals vertical stepping up to the plate in this new partnership with Kiron.

“At QTech games, we pride ourselves on offering our clients and their players a premium cross-vertical gaming experience, allowing customers the ability to pivot wherever regional demand dictates, always safe in the knowledge that they can draw from a dazzling array of gaming options. Kiron’s stunning virtuals, whose graphics rival the best video games, are raising the virtual bar across an ever-evolving landscape.”

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Steven Spartinos, co-CEO of Kiron, added: “Virtual games are always on. They are also easy to integrate or deploy, while virtual sports require none of the onerous risk management of real sports. And while virtual numbers games like keno and lottery have become an increasingly important vertical in recent years, sitting neatly between casino and sports betting, the current crisis has only accelerated their relevance. New audiences are familiarising themselves with these engaging products that are fair-margin, flexible in format, and can be pressed into any gap in a fragmented timetable.

“QTech Games’ expansive platform was naturally the perfect vehicle with which we could capitalise on this trend across emerging Asian markets and beyond, particularly on mobile.”

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Asia

Goa Introduces an Entirely Online Lottery Platform

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In a move towards modernising India’s lottery sector, the state of Goa has introduced an entirely online lottery platform, sanctioned by the Directorate of Small Savings and Lotteries. This initiative, known as Great Goa Games, aims to bring transparency and convenience to an industry that has long grappled with allegations of mismanagement and fraud.

Ticket sales commenced Monday, with the inaugural draw set for Sunday. Rhiti Group, led by founder Arun Pandey, was granted the license to operate and market the platform. “Our mission is to democratize opportunities through technology,” Pandey stated, emphasizing the secure and user-friendly nature of the app-based system.

Goa government official Narayan Gad lauded the move as a step forward for the Indian lottery sector. “With our online lottery streamlining processes through technology, we are setting a new standard in the lottery industry,” Gad remarked. “The technology-based product will enhance transparency and ensure improved monitoring and regulation of operations.”

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This development follows new rules governing online lotteries, introduced by the Goa directorate in February 2023. Currently, 13 states in India, including Goa, allow lottery games, though others have banned them due to concerns over gambling addiction and operational irregularities.

The post Goa Introduces an Entirely Online Lottery Platform appeared first on European Gaming Industry News.

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DigiPlus Interactive Launches “Pusta de Peligro” Campaign

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The DigiPlus Interactive Corporation, with its social development arm, BingoPlus Foundation, has launched the “Pusta de Peligro” campaign, pioneering a responsible gaming initiative to empower Filipino players with the knowledge and tools to make better choices in their gaming experiences. This campaign leverages the relatable term Petsa de Peligro—which reflects the need to be prudent before paydays in the Philippines as a metaphor for moments when players must exercise caution and discipline in their gaming.

The Pusta de Peligro campaign aligns DigiPlus Interactive with the efforts of PAGCOR in promoting responsible gaming and playing with a trusted operator, demonstrating a shared commitment to keeping gaming safe and enjoyable. A three-pronged approach to prevention, education and intervention anchors the campaign’s objective to teach Filipinos how to know the risks, set limits and get the right support.

Last November 14, DigiPlus and BingoPlus Foundation held the “Tamang Laro, Tamang Panalo! Wais Tips for Pusta de Peligro Moments” hybrid talk show in its headquarters in front of over 200 audiences on-site and online.

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The show was split into two sessions with the first one being the “Tamang Laro” episode–Teresita Cambe-Castillo, licensed psychologist, chairperson of the board of Seagulls Flock Organisation and International Gambling Certification Board member, discussed how to spot the signs of excessive gaming and provide mental health support for oneself or others.

In the afternoon, proven financial guru Armand Bengco led the conversation in the “Tamang Panalo” episode, teaching the viewers how to continue winning by knowing how to handle money, build an entertainment fund and spend responsibly.

The “Tamang Laro, Tamang Panalo!” hybrid talk show is proof that DigiPlus, through BingoPlus Foundation, is committed to advancing an education campaign that goes beyond reminders on responsible gaming habits, but also gives actionable, practical tips to better manage their entertainment fund through financial literacy learning sessions, and spot the signs and provide psychological first aid for excessive gaming.

“We’re committed to more than just delivering exciting digital entertainment. With Pusta de Peligro, we’re taking responsibility to help players be mindful, enjoy responsibly, and stay financially aware,” said Rafael Jasper Vicencio, Director of DigiPlus Interactive and President of AB Leisure Exponent and Total GameZone Xtreme, the operator of BingoPlus Stores and developer of its beloved games.

Celeste Jovenir, COO of BingoPlus Foundation and Vice President of DigiPlus Interactive, said: “Pusta de Peligro is just the beginning. We are committed to setting the bar as a responsible industry leader, helping Filipinos navigate gaming wisely, for truly enjoyable and rewarding experiences with us.”

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MelBet Appoints Bollywood Actress Sherlyn Chopra as its New Brand Ambassador

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International iGaming company MelBet has appointed Sherlyn Chopra, one of India’s famous and glamorous actresses, as its new brand ambassador.

As a brand ambassador, Sherlyn would be involved in creating exclusive content and promoting MelBet in international markets.

Sherlyn Chopra is known for her significant success in the film and television industry. Her work, including her role in the psychological thriller, Red Swastik, made her popular in India. Sherlyn is actively involved in showbiz and continues to expand her horizons by doing popular web-series, music albums, short films, launching glamour and style apps and other creative projects.

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“I am incredibly excited to become a part of the MelBet family. Sports are more than just games or competitions as they unequivocally bring people together. I am proud to contribute to its popularisation with such a reliable partner. MelBet is not just about gaming, casinos, or sports. It is about team spirit towards involvement in the games, followed by highs and lows which are inevitable in the pursuit of success and victory. MelBet is an experience that brings us closer as a community and in setting our goals and achieving them. I am looking forward to starting our collaborative journey and the opportunities that we can create and explore for our growing game lovers,” Sherlyn Chopra said.

With this appointment, Sheryln joins other leading names, who represent MelBet in India and globally. MelBet believes that with her fearless approach to pushing boundaries, she embodies the innovative spirit that MelBet values – which led to her appointment. This partnership is expected to strengthen MelBet’s connection with sports enthusiasts, gamers and those passionate about the game, opening up new opportunities for clients and helping to further expand the brand’s reach across South Asia.

The post MelBet Appoints Bollywood Actress Sherlyn Chopra as its New Brand Ambassador appeared first on European Gaming Industry News.

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