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Finland: Prevalence of at-risk gambling has decreased – gambling problems still as common as before

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According to a study conducted by the Finnish Institute for Health and Welfare (THL), the prevalence of “at-risk gambling” which causes individual mild harms has decreased in Finland. The 2019 study indicated that 11 per cent of the Finnish population had engaged in at-risk level gambling in the past 12 months. In the previous study, conducted in 2015, the proportion of at-risk gamblers was 15 per cent. The prevalence of at-risk gambling has decreased in both men and women.

At-risk gambling refers to gambling which causes some individual harms and often precedes the development of problem gambling. According to the 2019 study, three per cent of the Finnish population, meaning approximately 112,000 people, had experienced gambling problems. The proportion of such individuals has remained the same since 2007.

According to the study, 1.4 per cent of Finns – around 52,000 people – suffered in 2019 from probable pathological gambling, which is the most severe form of problematic gambling.

In contrast, the study indicates that gambling without indentified problems has increased. The number of gamblers remained the same between 2015 and 2019, but changes took place in the frequency of gambling: the proportion of Finns who gambled less often than once a month increased, whereas the proportion of those gambling more often than this decreased.

The past-year prevalence of gambling at least one game type among the respondents was 78.4 per cent.

 

Online gambling has become more common

In 2019, one third of the respondents (36.3 %) had been gambling online. The proportion of online gamblers increased by 12.7 percentage points from 2015.

At the same time, the proportion of those who gambled games offered by foreign operators increased from 3.3 to 5.4 per cent. Almost all gamblers (98.1 %) who had gambled games offered by an operator other than Veikkaus Oy had also gambled Veikkaus Oy’s games.

In 2019, 2.5 per cent of the gamblers accounted for one half of the total gambling expenditure. This means that of the 2,917,000 people living in mainland Finland who participated in gambling in 2019, 72,000 people spent one half of the total expenditure of that year. Veikkaus Oy’s share of the online gambling expenditure was 83.6 per cent, while the other game operators accounted for 16.4 per cent.

“Only a relatively few people gamble games offered by operators other than Veikkaus, when compared to the number of those gambling Veikkaus games. Then again, there is big money involved in foreign online games. Therefore, it is now important to monitor how the closing of the Finnish slot machines due to the coronavirus epidemic affects online gambling”, says THL Senior Researcher Anne Salonen.

 

One in five Finns has someone with problematic gambling in their immediate social circle

Just over one fifth (21.1 %) of the respondents reported that at least one person in their immediate social circle had demonstrated problematic gambling. This means that around 790,000 persons are affected by someone close to them having a gambling problem, and this proportion has increased.

According to Salonen, the result may also indicate that Finns have become more aware of gambling problems, and the issue is now discussed more openly and boldly than before.

Since 2007, THL has been monitoring gambling, the prevalence of gambling problems, and the attitudes and opinions related to gambling by carrying out a population survey every four years among Finnish people aged from 15 to 74. In 2019, the study was participated in by 3994 Finns. Statistics Finland conducted the interviews over the telephone. The study was carried out by the Finnish Institute for Health and Welfare, and commissioned and financed by the Ministry of Social Affairs and Health (section 52 of the Lotteries Act).

THL publishes the Finnish Gambling 2019 results in stages; the first step now is to publish the main results concerning gambling and gambling problems. The results concerning the attitudes and opinions related to gambling will be published later this year.

 

Source: thl.fi

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Goldex Casino by N1 Partners: a new brand tailored for top GEOs

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N1 Partners continues to strengthen its position in the iGaming market by expanding its portfolio with the launch of a new brand — Goldex Casino.

Goldex Casino is strategically focused on key Tier-1 GEOs, including Australia, New Zealand, Canada, Germany, Austria, Switzerland, Norway, Ireland, Denmark, and Slovenia. The product supports eight languages with localised content, ensuring broad reach and engagement.

Goldex Casino features a portfolio of over 5,000 games, while its unique Journey Map system transforms gameplay into a personalised adventure with rewards of up to €/$5,000 and 1,000 free spins. VIP players benefit from an exclusive program offering tailored bonuses, higher limits, dedicated account management, and a final prize — a Rolex Sky-Dweller or its cash equivalent of €20,000.

Special attention has been paid to adaptive design across devices, an intuitive interface, and a suite of features that enhance the user experience and drive player retention. Fully licensed, the brand guarantees a high level of transaction security.

With Goldex Casino, partners gain a robust tool to scale traffic across top GEOs and secure long-term profitability. Join N1 Partners and achieve top-tier results together.

On a related note, N1 Partners is currently running its large-scale N1 Puzzle Promo. All registered teams earn puzzle pieces for driving traffic to N1 brands, including Goldex Casino, with the most active participants competing for luxury prizes. The ultimate reward – a private Robinson helicopter, awarded to the winning team at the end of the promo. The campaign runs until the end of the year.

Learn more about opportunities with N1 Partners

The post Goldex Casino by N1 Partners: a new brand tailored for top GEOs appeared first on European Gaming Industry News.

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FINAL NINE PLAYERS SET FOR THE 2025 WORLD SERIES OF POKER® MAIN EVENT® FINAL TABLE

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Out of 9,735 total entrants in the third-largest World Series of Poker (WSOP) Main Event in history, only nine players remain as the lineup is set for the 56th annual WSOP Main Event final table.

John Wasnock, Michael Mizrachi, Braxton Dunaway, Kenny Hallaert, Leonor Margets, Luka Bojovic, Adam Hendrix, Daehyung Lee, and Jarod Minghini will return to the Horseshoe and Paris in Las Vegas, Nevada, on Tuesday, July 15, with each player eyeing not only the $10 million top prize and WSOP Main Event bracelet, but a chance at forever solidifying their names in poker history. Duking it out over eight days of poker action, the resilience of the nine remaining players has earned them a seat at poker’s most prestigious final table.

Action at the 2025 WSOP Main Event final table will begin at 1:30 P.M. local time and will play down to four players, with the final day of the tournament set for Wednesday, July 16, starting at 1:30 P.M. local time. 

A historic WSOP Main Event final table that includes not only a four-time Poker Players Championship winner but also the first woman since 1995, poker fans around the world look forward to a highly anticipated conclusion to the 2025 WSOP Main Event.

2025 WSOP Main Event Final Table Chip Counts:

John Wasnock (North Bend, Washington, United States) – 108,100,000 Chips

John Wasnock, 50, is a poker player from North Bend, Washington who will be proudly representing the Evergreen state at the WSOP Main Event final table as the overall chip leader. Owning over $143 thousand in live tournament earnings, Wasnock’s largest career cash of $56,330 has been far surpassed with his performance in the Main Event.

Michael Mizrachi (Las Vegas, Nevada, United States) – 93,000,000 Chips

Michael Mizrachi, 44, is the most decorated poker player to reach the 2025 WSOP Main Event final table. A seven-time WSOP bracelet winner, Mizrachi has already had a historic summer, winning his record fourth Poker Players Championship title. On the cusp of adding a WSOP Main Event title to his already long list of poker accolades, taking down the 2025 WSOP Main Event would add $10 million to Mizrachi’s already impressive live tournament earnings total of just over $19 million.

Braxton Dunaway (Midland, Texas, United States) – 91,900,000 Chips

Braxton Dunaway, 42, lives in Midland, Texas, and is a family man who makes his living in the oil and gas industry. Already having a WSOP bracelet to his name, Dunaway won the $1,500 Monster Stack for $1,162,681 during the 2023 WSOP. Dunaway’s $1.5 million in live tournament earnings could increase tenfold by winning the $10 million top prize in the 2025 WSOP Main Event.

Kenny Hallaert (London, England, United Kingdom) – 80,500,000 Chips

Kenny Hallaert, 43, is a Belgian professional poker player residing in London, England. No stranger to success on the felt, Hallaert has racked up a number of poker tournament titles across poker tournament series around Europe, contributing to $5.9 million in live tournament winnings across his career. Still seeking his first career WSOP bracelet, Hallaert’s first title won in the United States could be the biggest one of them all.

Leonor Margets (Barcelona, Spain) – 53,400,000 Chips

Leonor “Leo” Margets, 41, is not only the last woman standing in the 2025 WSOP Main Event but is also the first woman to reach the WSOP Main Event final table since 1995. Hailing from Barcelona, Spain, Margets is not new to success at the WSOP, having won her lone bracelet in the $1,500 No-Limit Hold’em Closer for $376,850 in 2021. With over $2 million in live tournament winnings, Margets looks to not only add $10 million to her career total but also become the first woman to ever win the WSOP Main Event.

Luka Bojovic (Vienna, Austria) – 51,000,000 Chips

Luka Bojovic, 37, is a Serbian doctor and poker player residing in Vienna, Austria. A member of the Pokercode collective, Bojovic’s largest career score of $134,617 came from his eighth place finish in the 2024 WSOP Europe Main Event, contributing to his live tournament career winnings total of over $700 thousand. Winning his lone piece of WSOP hardware by taking down the Monster Stack event at the 2024 WSOP International Circuit series in Marrakech ($45,600), Bojovic is in contention to win the most prestigious poker trophy of them all

The post FINAL NINE PLAYERS SET FOR THE 2025 WORLD SERIES OF POKER® MAIN EVENT® FINAL TABLE appeared first on Gaming and Gambling Industry in the Americas.

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Hipther and MSG Global Launch Strategic Collaboration Rooted in Shared Vision and Trust

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HIPTHER, a leading event organizer and media agency shaping the Gaming and Tech industries in Europe and beyond, is proud to announce a new strategic collaboration with MSG Global Ltd., a premier consultancy specializing in the gambling sector.

This collaboration reflects a mutual respect and long-standing personal rapport, grounded in a shared commitment to integrity, innovation, and advancing meaningful conversations within the industry. It aims to open new avenues for knowledge exchange, professional networking, and value-driven engagement across key verticals.

HIPTHER’s Co-Founder, Zoltan Tuendik, stated about the partnership: “We’ve known the founders of the MSG Global team for years. Not just as respected professionals, but as people who understand that trust and long-term thinking still matter in this industry. This collaboration is a natural next step in building something valuable and future-facing together.”

MSG Global brings over 20 years of experience in strategic planning, regulatory compliance, global network access, digital transformation, and sales growth within the gambling industry.

“We focus on partnerships that go beyond transactions. HIPTHER understands our culture, our high standards, and our mission to engage effectively in key markets. Together, we’ll shape more meaningful agendas and drive stronger impact.” — the representative of MSG Global Ltd. commented

Together, HIPTHER and MSG Global look forward to exploring synergies that enrich their respective networks and support the growth of responsible, future-focused leadership across the gambling and tech sectors.

The post Hipther and MSG Global Launch Strategic Collaboration Rooted in Shared Vision and Trust appeared first on European Gaming Industry News.

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