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WeAreCasino integrates Woohoo Games

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WeAreCasino are a dynamic, rapidly expanding aggregator in the gaming industry and, in a short space of time, have managed to secure partnerships with some of the largest operators and games suppliers.

The new kid on the block, in terms of games suppliers is Woohoo Games who have taken the RNG game experience and developed products that not only deliver for the operator but also, more importantly, offer an immersive, fun game to the player. This unique user experience has engendered a loyalty within players that is rarely seen with RNG games.

Woohoo has established a footprint in the lucrative and growing Indian market, becoming one of the most significant RNG games providers in the region with popular games like Andar Bahar, Teen Patti and Cricket Kings, among others.

Woohoo Games, Head of Business Development, Ed Whittington explains: “In the initial explosion of the online era, businesses pored over customer loyalty – creating websites that the customer stayed with for long periods of time. We don’t think this is a dated concept but rather one that’s crucial for the success of any business, and a concept on which we have built the foundations of how we work.  In RNG games, the content has often been seen as disposable and turnover of content, as a result, was very quick. We wanted to create games that players not only enjoy, but also become loyal to, and bring this back as a considered focus in the industry. The fact that growing aggregators in the industry such as WeAreCasino are integrating our games, we hope, shows operators that Woohoo are a ‘must-have’ portfolio of games.”

Marko Jelen, Head of Sales at WeAreCasino added: “Adding the Woohoo Games content on our aggregating platform was a natural step in our expanding business in India. With their RNG Indian themed titles such as Andar Bahar, Teen Patti and Cricket Kings this will for sure boost our numbers there. I’m confident in all their products which offer something fresh and innovative – as did their branded taxis @ICE early this year!”

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Ruud Bergervoet Reappointed as CFO of Holland Casino

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Ruud Bergervoet has been reappointed as CFO of Holland Casino. He will remain financially responsible for the gambling provider for another two years. Bergervoet has already been CFO for two terms of four years, but due to the special circumstances of the company, he has been asked to remain as a director.

CEO Petra de Ruiter said: “I am very happy that Ruud is prepared to stay with us. With his experience and knowledge of the company, he is indispensable at this moment. We have to work very hard in the coming years to keep Holland Casino financially healthy. And I am certain that this is in good hands with Ruud.”

Ruud Bergervoet has been working at Holland Casino since 2017. Before that, he worked as CFO at FD Mediagroep and Sdu Uitgevers, among others.

During the shareholders’ meeting of April 16, Bergervoet was nominated by the Supervisory Board and his nomination was confirmed.

The post Ruud Bergervoet Reappointed as CFO of Holland Casino appeared first on European Gaming Industry News.

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The 8th AskGamblers Awards Officially Enters the Voting Stage

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AskGamblers has announced that the final voting stage of the 8th annual AskGamblers Awards has started.

The voting phase kicked off on 28 April, and will last until the award ceremony scheduled for 12 June.

As in previous editions of the Awards, players can cast their votes for one of the top 10 finalists in the following categories: Best Casino, Best New Casino, Best Sportsbook, Best New Slot and Best Software Provider.

The Best Crypto Casino, Best Partner and Best Manager categories will traditionally be chosen by the AskGamblers team. This year’s edition introduces a new category, the Superstar Award, a crown achievement handed out to one operator that best represents the values of brands, whose laureate will also be chosen solely by AskGamblers.

Another novelty in this year’s Awards cycle is the Forum vote: the votes from the members of AskGamblers Forum will be counted towards the final tally of votes as a separate voting tier.

Commenting on the launch of the 8th AskGamblers Awards voting stage, Dijana Radunović, General Manager at AskGamblers, said: “Now that we have the finalists, we are entering the final stages of preparation for our biggest night of the year. To say that we are excited about the 8th edition of the AskGamblers Award would be an understatement.”

“As everybody in the team is working tirelessly to make the gala ceremony a night to remember, we invite our players to do their bidding: to give a vote to their favourite contestants and help us choose the rightful winners in the five categories that are open to public vote,” Radunović added.

Before the award ceremony on 12 June, AskGamblers will host the traditional Charity Night on 11 June, where the partners will bid for positions on the website, with the money raised allocated to a humanitarian cause.

The post The 8th AskGamblers Awards Officially Enters the Voting Stage appeared first on European Gaming Industry News.

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Flexion Reports Revenue Increase of 9% for 2024

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Flexion, the games marketing company, has announced that its revenue grew 9% to year-end December 2024. The growth is attributed to the Company’s success in the alternative app store market.

Since its IPO in 2018, the company has built a well-positioned games marketing business around the alternative stores and grown annual revenue 50-fold to almost US$100 million. Its game portfolio represents several billion US$ in gaming IP for alternative market partners like Samsung, Amazon, Huawei, OneStore and Xiaomi.

“With the Digital Markets Act (DMA) coming into force in Europe and recent legal actions in the US, mobile game developers have felt a new-found freedom to explore their market options. We’ve already moved beyond the era when Google and Apple controlled everything. Developers are looking for alternatives that offer better margins, and additional audiences and revenue. Partnering with Flexion opens up a range of market channels with very little up-front investment,” said Jens Lauritzson, CEO of Flexion.

Flexion currently distributes more than 30 high-profile titles on the alternative stores. Top-tier games in the Flexion portfolio make on average US$ 10 million a year based on Q4 2024 run rate. That’s income in addition to their Google and Apple revenue with a business model that adds little to their costs.

In Q4 2024, Flexion-serviced games were, on average, generating 9.3% through the alternative stores of the revenue they made on Google Play. This is a significant boost for Flexion’s partners without major costs or effort.

“If you scale for the size of the stores, the alternatives massively out-performed Google in Q4 for our games. This is exciting both for Flexion’s business and for the future of the games industry as a whole. We’re seeing the beginning of a sea change in games marketing,” Jens said.

“We’re seeing just the beginnings of a major shift in how top-tier developers address their markets. Using Flexion to access alternative stores is an easy first step into the post- Google and Apple world. Many developers are already looking at their options beyond that and Flexion will be right there with them providing the technology and expertise they need to maximise the potential of their games,” Jens added.

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