Industry News
The clock is ticking for land-based lottery operators
As consumer behaviour changes due to the Covid-19 pandemic, time is running out for land-based lottery operators who are yet to adapt.
The landscape of the lottery industry is set to undergo a permanent shift as more and more operators look to move online before consumer behaviours are forced to adapt to new circumstances.
Lockdown has spelled disaster for all non-essential retail businesses, leaving land-based operators without a vendor to sell their tickets. This has hit developing nations particularly hard. In Costa Rica, Lottery draws were suspended on 24 March, with estimated losses around the $8.5million to date. For now, the government has announced it will financially support around 2,000 vendors, with up to $342,000 per month available for each entity. However, this scheme will only run until June.
By then, vendors will have been closed for 68 days, and may still have to close for much longer. Many expect the lockdown to last at least six months, which could see land-based lottery operators closed for well over 150 days. But consumer behaviours, if forced to change, will adapt to new habits in 60 to 90 days. While retail vendors are closed, online third party operators remain open for business, and are already beginning to win the loyalty of land-based players that have been forced to move online.
Ade Repcenko, CEO of lottery solutions provider Spinola Gaming, confirmed there is no way for pen and paper lottery to compete under the current circumstances. He believes solely land-based operators should move their brand online as soon as possible, or risk losing customers forever.
“Our industry is undergoing a change that has been long overdue. The transition to online was bound to happen eventually in order to sustain business long-term, but it is now happening by force,” stated Repcenko. “It takes 60 to 90 days to change a habit, and after that there is no going back. This process is going to take longer than 60 to 90 days, so customers’ habits are most certainly going to change, especially when they realise that it’s a better way of doing things regardless of the current pandemic. Online will become the new normal for the majority of lottery players.”
Online businesses have indeed benefitted from the global pandemic so far, both in lottery and across most other industries. Any operator that was online before the widespread lockdowns began will have seen an upturn, with many who lost out now scrambling to put their brand online. As a market leader in lottery solutions, Spinola Gaming has seen this happen first-hand. Repcenko expects the shift to continue as there remains to be no end in sight to the current situation, urging operators who have not yet made the decision to do so before it’s too late.
“Retail and land-based lottery operators need to embrace the shift to online and be a part of this global digital movement in order to continue to thrive in the lottery sector for years to come,” he said. “We can help land-based companies intercept the player’s online journey. Our solutions allow operators to move online in a matter of days to reach existing and new players in the comfort of their homes.”
Repcenko added that Spinola Gaming’s integrated solution addresses both the short-term problem caused by Covid-19, and the long-term problem of combining online with retail once vendors reopen.
“Our holistic solution caters for both retail and online operations from one interface,” he concluded. “It gets operators online quickly in the short-term, and in the long-term, after the global pandemic finally comes to an end, it allows them to easily manage a retail and online lottery solution from one solution.”
Spinola Gaming is a leading global Lottery software provider offering complete end-to-end Lottery solutions for government and state-run lotteries, land based and online gaming operators, and online B2B platform providers. The company builds powerful custom-made solutions across all markets, at any scale.
Spinola Gaming products include global lotteries, custom and bespoke lotteries, bundle and syndicate lotteries, scratch cards, instant games and instant lotteries. The company also offers jackpot coverage and insurance for a fully managed, risk-free solution.
With the most competitive pricing model on the market, Spinola Gaming guarantee the highest jackpots at the lowest cost per entry, giving operators the highest margins and revenue streams.
Industry News
Dutch Mental Health Care Calls for Total Ban on Online Gambling Advertising
The Dutch mental health service is calling for a total ban on online gambling advertisements in the Netherlands.
Although a ban on untargeted gambling advertisements and a ban on the use of role models has been in effect since 2023, a recent research by KRO-NCRV’s Pointer shows that (illegal) gambling companies and sports tipster platforms are still enticing young people via social media such as TikTok and Snapchat.
By using influencers and terms like “free money”, they try to attract a young audience and thus lower the threshold to start gambling. This concerns both legal online casinos and online casinos that do not have a license in the Netherlands. The Gaming Authority has started an investigation based on Pointer’s findings.
Pointer’s research shows that part of the gambling industry deliberately targets young people who are often susceptible to promises such as “fast money” and the influence of role models. Ruth Peetoom, chair of the Dutch mental health service, compares this approach to that of the tobacco industry, where similar marketing strategies were used to get young people to smoke.
Despite the existing advertising ban, gambling companies continue to explore the boundaries of the law, according to Peetoom. The Dutch mental health and addiction care associations in the Netherlands therefore push for a total ban on online gambling advertising and stricter rules for the duty of care of gambling providers.
With the call for a total ban, the Dutch mental health care sector hopes to prevent further normalisation of gambling behaviour among young people and to protect them from the temptation and consequences of online gambling.
The post Dutch Mental Health Care Calls for Total Ban on Online Gambling Advertising appeared first on European Gaming Industry News.
Industry News
Petra Maria Poola Joins Xace as Group Commercial Director
Xace has announced that Petra Maria Poola has joined the company as Group Commercial Director.
Petra brings a wealth of experience from the iGaming industry having formerly held roles at several iGaming companies such as Yolo, Relax Gaming and SiGMA. She will lead the commercial growth of Xace and its group companies, including crypto and iGaming focused xda.io, helping to drive strategic initiatives across banking, fintech and iGaming solutions.
In her new role, she will mainly oversee the growth of the group’s sales, marketing and account management functions, ensuring a cohesive strategy that supports Xace’s ambitious expansion plans.
“I am incredibly excited to start this new chapter with Xace, and work alongside such a talented team and management. Transitioning into the fintech space, while still connected to iGaming, presents an exciting opportunity for growth and learning. I’m looking forward to applying my expertise to help Xace and its group companies achieve new heights commercially, while gaining deeper insights into the fast-evolving world of fintech,” said Petra Maria Poola.
Reuben Abel, CEO of Xace, said: “Petra’s extensive background in the iGaming sector, combined with her commercial acumen, makes her a valuable addition to the Xace team. She will play a crucial role in expanding Xace’s market presence and enhancing its suite of services tailored to the specific needs of the iGaming and fintech industries.”
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Industry News
JohnSlots Announces its Mission to Review the Latest Popiplay Slot Games
JohnSlots and Popiplay are both on an upwards trajectory-two brands that have had a significant impact on the iGaming sector in their own ways. And now they’re coming together, as JohnSlots has just announced that it will review 40 Popiplay slots over the next year, covering the developer’s latest games and discussing their pros and cons for the studio’s growing audience of eager players.
Who are Popiplay and JohnSlots?
JohnSlots launched back in 2013 and quickly established itself as a trusted source for casino and slot reviews. It adopted a unique approach from the outset, hiring experienced writers and instructing them to follow a meticulous 15-point rating process that accounts for aspects such as:
• Gaming metrics—including the game’s RTP, payout frequency and maximum payout
• Gameplay—the enjoyability of the game and how easy it is to play
• Features—free spins, bonus rounds, jackpots, payline mechanics and other notable features
• Experience—how the game’s rules, features and paytable correspond to the actual gameplay experience
Every review is honest, and each one takes the writer about 16 hours to complete. Only when they are properly acquainted with the game will the writer start the review and provide their rating.
Popiplay & JohnSlots: What it Means
For JohnSlots, this partnership will provide its review team with 40 different titles, all released steadily throughout the next year. Some of these games have already been featured on the site, while others are in the works and undergoing that extensive review process, including September and October 2024 releases like Cultist, Baba Jam, Bubbles and Maxzilla.
Popiplay could also benefit, as it means the developer’s slots will be covered by one of the most experienced review teams in the sector. They will be subject to strict scrutiny, but if they emerge with positive ratings, it puts more eyes on those new releases.
Popiplay launched as recently as 2022, so it has only had a couple of years to make an impact. It has released a lot of slots in that time and is already making a name for itself, but a series of positive reviews could be a shot in the arm for this Scandinavian studio.
Its expanding portfolio already features at many online casinos, and as more operators and aggregators stand up and take notice, that number will increase. Collaborations like this one could help the studio’s reputation.
What it Means for Players
Online casino gamers are the ones who will benefit the most from this partnership:
• Honest and Transparent Reviews: There is no shortage of slot reviews out there, but JohnSlots adopts a different approach to the usual brief summaries. Every review is detailed and extensive, with a 15-point system that accounts for all important metrics and features.
• Free-Play Games: There are over 1500 slot reviews on the JohnSlots platform, and 98% of these host a demo game. The same will be true for most of the Popiplay titles that its team reviews, giving players a chance to spin them risk-free and make up their own minds.
• News on the Latest Popiplay Titles: Popiplay already has a substantial following, and those fans can read reviews of the latest slots shortly after their release. Despite spending over 16 hours on each review, the JohnSlots team works quickly and gets these reviews out while there is still plenty of buzz around the slot.
• A Cherry-Picked Selection: There are dozens of developers releasing hundreds of slots every year and giving players a seemingly endless selection. It can be overwhelming, but JohnSlots aims to narrow those releases down, highlighting the very best and showing players what makes them so special. It means that gamers can skip the filler and focus on the games that are actually worth playing.
The post JohnSlots Announces its Mission to Review the Latest Popiplay Slot Games appeared first on European Gaming Industry News.
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