Connect with us
Prague Gaming & TECH Summit 2025 (25-26 March)

Industry News

Relax Gaming lands branding deal for ReelPlay’s Infinity Reels™

Published

on

Reading Time: 2 minutes

 

Relax Gaming, igaming aggregator and supplier of unique content, has signed an intellectual property deal with ReelPlay for the application of the Infinity Reels trade dress and mechanic across a range of its proprietary content, as well as making the licence available to its third-party studios.

First spearheaded by ReelPlay’s blockbuster slot El Dorado, Infinity Reels is a unique concept in online slots where each spin provides the chance to add an additional reel and respin with a progressive multiplier. The process of adding reels repeats itself, providing maximised winning potential for players.

Following the feature’s instant success, Relax has attained the rights to the trademark and licence on behalf of all its partners, allowing the supplier’s in-house developers, Silver Bullet studios and Powered By partners the option of incorporating the innovative mechanic into upcoming games.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

The two companies first joined forces in 2019 with the integration of the Australia-based developers’ proprietary titles to the Relax Gaming platform and extended the distribution agreement this year to include third-party content from ReelPlay’s selected studio partners such as Boomerang Games and Gameslab. ReelPlay’s latest slot release, Giza Infinty Reels, launched first amongst aggregators to Relax in April and has top ranked on operator sites since launch.

Simon Hammon, CPO of Relax Gaming, said: “ReelPlay’s widely successful release of El Dorado Infinity Reels marked the introduction of a truly unique and original mechanic that we believe will be a big disruptor in the industry.

“The IP deal reflects our commitment to enhancing value and passion for innovation. We look forward to delivering even more Infinity Reels games through our in-house and partner studios that will push the boundaries even further.”

David Johnson, CCO at ReelPlay, said: “Proudly first to market with innovative and inspirational concepts, ReelPlay have only just scratched the surface of what is possible with Infinity Reels.

ReelPlay expect this latest deal to unlock a world of new potential for all involved. Relax offer the perfect base to provide for competitive collaboration and we are excited to see how Relax and their partner studios incorporate the Infinity Reels IP into a wide variety of slot games.”

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Relax Gaming’s rapidly expanding portfolio now offers partners over 1000 casino games, including aggregated content from its Silver Bullet and Powered By partners as well as leading titles from the supplier’s proprietary collection.

Continue Reading
Advertisement

Industry News

SUZOHAPP Appoints Geoff McDowell as New President

Published

on

suzohapp-appoints-geoff-mcdowell-as-new-president
Reading Time: < 1 minute

 

SUZOHAPP has announced the appointment of Geoff McDowell as its new President, effective October 1, 2024.

McDowell previously worked at SUZOHAPP from 2010 to 2017, successfully leading the gaming business in Australia and Asia. He rejoins the company from Coinflip, a global digital currency platform, where he was SVP/GM of US Kiosks. Prior to that, he held the position of CEO of Atlas Gaming Pty Ltd, an Australian developer of proprietary gaming content and products.

“We are thrilled to welcome Geoff back to our global leadership team to lead one of our core divisions. His proven track record in growth and strategy execution will be invaluable as we continue to serve our customers and achieve strong results. We also extend our gratitude to Sim Bielak for his years of dedicated service and leadership at SUZOHAPP,” said Drew Scielzo, ACON Partner.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Geoff McDowell is excited about his return and the opportunity to drive SUZOHAPP’s success. “SUZOHAPP is an exciting company with tremendous growth potential and a strong team. I look forward to embracing this new challenge in an industry I am passionate about,” he said.

The post SUZOHAPP Appoints Geoff McDowell as New President appeared first on European Gaming Industry News.

Continue Reading

Industry News

Amusnet Releases Showtime Roulette 500x

Published

on

amusnet-releases-showtime-roulette-500x
Reading Time: < 1 minute

 

Amusnet has released Showtime Roulette 500x, where entertainment meets innovation. This fast-paced European roulette reinvents the classics, featuring a host who presents, entertains and spins the wheel for a seamless, engaging experience. With every spin, a random multiplier can increase the payouts by 50x, 100x, 150x, 200x, 250x and 500x for a thrilling experience. Showtime Roulette 500x offers a fantastic gaming experience that is sure to entertain and captivate players.

What truly sets this game apart is its groundbreaking customisation capabilities. Leveraging advanced chroma technology, operators can transform the game environment to reflect their unique brand identity. The possibilities are endless, from integrating their logos to designing bespoke background themes. This level of personalisation enhances brand visibility and delivers a tailored, immersive gaming experience that resonates with players, making every session feel distinctively crafted.

Dynamic Paytable

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Up to five numbers and a win multiplier of between 50x and 500x are selected at random for bigger rewards!

Instant Re-bet function

Pick again the lucky numbers for the last 15 spins!

Statistics for Hot & Cold

Make your strategy with statistics for the last 500 spins!

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Jackpot Cards with scheduling option

Once the Jackpot Cards Bonus game is triggered, impressive Jackpots are revealed!

The post Amusnet Releases Showtime Roulette 500x appeared first on European Gaming Industry News.

Continue Reading

Industry News

GROUPE PARTOUCHE: Acquisition of a Building at the Foot of the Arc De Triomphe to House its Parisian Gaming Club and its Head Office

Published

on

groupe-partouche:-acquisition-of-a-building-at-the-foot-of-the-arc-de-triomphe-to-house-its-parisian-gaming-club-and-its-head-office
Reading Time: < 1 minute

 

Groupe Partouche has acquired a building, strategically located at Place de l’Etoile in Paris, at 10 avenue de la Grande Armée.

With a surface area of over 8000 m² spread over seven levels, this building will undergo development work to accommodate its Parisian gaming club currently located on rue de Berri.

This building will also house the headquarters of Groupe Partouche.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

The post GROUPE PARTOUCHE: Acquisition of a Building at the Foot of the Arc De Triomphe to House its Parisian Gaming Club and its Head Office appeared first on European Gaming Industry News.

Continue Reading

Trending