Industry News
Finnplay Introduces Innovative Player Engagement Tool
Finnplay, the Nordic-based iGaming platform provider and gaming group announced the introduction of a powerful new tool, the Engagement Manager which intelligently segments players, automates campaigns and optimises return on investment. In spite of the global Covid-19 crisis, Finnplay is still experiencing positive growth and continues developing important new features for its operators.
This new tool combines smart player segmentation with campaign automation and real-time analytics. iGaming operators create custom player groups, segmented by behaviour and deliver timely messages, campaigns and bonuses via automated actions. It‘s a novel approach to a long-standing challenge for operators. The messages are delivered via email, SMS and push notification using integrated service providers. Operators also set up graphical dashboards fed by real-time data to analyse results and improve future campaigns, player segments, triggers and bonus offerings.
This new feature has been long in development and was greeted with significant demand from the market. Finnplay and its customers anticipate the Engagement Manager will generate substantial revenue growth in the short term. Finnplay has partnered with Gaming Crafts Oy, a fellow Finnish iGaming software specialists company, with its flag ship product OptiKPI, the next generation marketing automation tool to implement the exciting new feature.
Erkki Nikunen, CMO of Finnplay says: “We are very pleased to release this important new tool to our customers to stimulate player activity and profitability. Operators are always looking for more focused ways to motivate their players, and the Engagement Manager provides an intelligent new approach to managing player segmentation, bonusing and campaign automation.“
Industry News
SUZOHAPP Appoints Geoff McDowell as New President
SUZOHAPP has announced the appointment of Geoff McDowell as its new President, effective October 1, 2024.
McDowell previously worked at SUZOHAPP from 2010 to 2017, successfully leading the gaming business in Australia and Asia. He rejoins the company from Coinflip, a global digital currency platform, where he was SVP/GM of US Kiosks. Prior to that, he held the position of CEO of Atlas Gaming Pty Ltd, an Australian developer of proprietary gaming content and products.
“We are thrilled to welcome Geoff back to our global leadership team to lead one of our core divisions. His proven track record in growth and strategy execution will be invaluable as we continue to serve our customers and achieve strong results. We also extend our gratitude to Sim Bielak for his years of dedicated service and leadership at SUZOHAPP,” said Drew Scielzo, ACON Partner.
Geoff McDowell is excited about his return and the opportunity to drive SUZOHAPP’s success. “SUZOHAPP is an exciting company with tremendous growth potential and a strong team. I look forward to embracing this new challenge in an industry I am passionate about,” he said.
The post SUZOHAPP Appoints Geoff McDowell as New President appeared first on European Gaming Industry News.
Industry News
Amusnet Releases Showtime Roulette 500x
Amusnet has released Showtime Roulette 500x, where entertainment meets innovation. This fast-paced European roulette reinvents the classics, featuring a host who presents, entertains and spins the wheel for a seamless, engaging experience. With every spin, a random multiplier can increase the payouts by 50x, 100x, 150x, 200x, 250x and 500x for a thrilling experience. Showtime Roulette 500x offers a fantastic gaming experience that is sure to entertain and captivate players.
What truly sets this game apart is its groundbreaking customisation capabilities. Leveraging advanced chroma technology, operators can transform the game environment to reflect their unique brand identity. The possibilities are endless, from integrating their logos to designing bespoke background themes. This level of personalisation enhances brand visibility and delivers a tailored, immersive gaming experience that resonates with players, making every session feel distinctively crafted.
Dynamic Paytable
Up to five numbers and a win multiplier of between 50x and 500x are selected at random for bigger rewards!
Instant Re-bet function
Pick again the lucky numbers for the last 15 spins!
Statistics for Hot & Cold
Make your strategy with statistics for the last 500 spins!
Jackpot Cards with scheduling option
Once the Jackpot Cards Bonus game is triggered, impressive Jackpots are revealed!
The post Amusnet Releases Showtime Roulette 500x appeared first on European Gaming Industry News.
Industry News
GROUPE PARTOUCHE: Acquisition of a Building at the Foot of the Arc De Triomphe to House its Parisian Gaming Club and its Head Office
Groupe Partouche has acquired a building, strategically located at Place de l’Etoile in Paris, at 10 avenue de la Grande Armée.
With a surface area of over 8000 m² spread over seven levels, this building will undergo development work to accommodate its Parisian gaming club currently located on rue de Berri.
This building will also house the headquarters of Groupe Partouche.
The post GROUPE PARTOUCHE: Acquisition of a Building at the Foot of the Arc De Triomphe to House its Parisian Gaming Club and its Head Office appeared first on European Gaming Industry News.
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