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Sportradar delivers sports content and coverage above 2019 levels

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Innovative approach to sports products and tournaments drives surge in coverage despite lack of traditional sports

Sportradar, the global provider of sports content and intelligence, today released figures showing that they had sustained their delivery of sports content and coverage despite the lack of live sports globally due to COVID-19, even managing to increase the overall coverage levels compared to the same period last year .

So far in the month of April, there has been an 11% increase in its available sports content compared to April 2019, with coverage of approximately 24,000 matches in total worldwide. In a typical month, Sportradar provides live coverage for approximately 20,000 matches. As a result, Sportradar’s Live Odds coverage is up 30%, while Live Data is up 20% compared to this time last year.

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This significant achievement reflects Sportradar’s rapid response to the current absence of live sports and increased appetite for alternative content from customers. The company has pivoted its business to focus on developing a range of innovative and non-traditional sports products, in addition to continuing to partner with leagues around the world.

Sportradar’s Chief Executive Officer, Carsten Koerl said: “Innovation is the cornerstone of our company. During this time, we have been able to quickly adapt to change and constantly evaluate and re-evaluate the products and services we are offering. We’re pleased to have been able to utilise our technological expertise, comprehensive sports data and sports partnerships across the world quickly to continue to help our customers deliver entertainment and engagement with additional live content and coverage.

New products and content include:

Simulated Reality

The first completely AI driven product simulating the event data from major professional sports matches which the company delivered from concept to live in 10 days. Simulated Reality taps into Sportradar’s AI and machine learning capabilities to create and deliver a sports betting experience which is as close to real life as possible.

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On the first day of its launch, Sportradar saw approximately 250 clients sign up to the soccer service. Cricket has since been released with other sports, including tennis, to follow soon.

Virtual Sports

Sportradar recently added to its Gaming Solutions portfolio with the release of the Euro Cup 2020. Euro Cup 2020 has been built using motion capture technology, allowing fans to experience the sights and sounds of this virtual football tournament creating a fan and betting experience as close to real-life as possible.

Innovative live sports tournaments

Through its partnerships with leagues and federations across the world, Sportradar has supported the creation and curation of a number of live tournaments. This includes darts, tennis and table tennis events, such as the International Tennis Series Presented by SportsEdTv, Brazil Autumn Cup Table Tennis and PDC Darts at Home. Sportradar is also providing coverage for live sports events that are still currently going ahead and will resume its comprehensive coverage of live sports globally as they return.

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Electronic Leagues

Through its network of partnerships, Sportradar has added three high profile properties to its electronic leagues offering. The events include the Brazilian Confederation of esports (CBES) Pro Player Cup, Uruguayan Federation of Virtual Football (FEFV) Pro Club League, and the Russian Premier League (RPL) Cyberleague Pro Series.

Numbers Betting

Outside of sports, Sportradar also provides the most comprehensive pre-match lottery betting solution on the market. The product offers coverage around the clock, with more than 10,400 draws per week from over 165 real State Lotteries worldwide.

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New KSA Campaign: Get Your Life Back on Track, Take a Gambling Break

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The Dutch Gaming Authority (KSA) launched a new awareness campaign to draw attention to the gambling stop. With the campaign “Pick up your life again, take a gambling stop,” KSA is aiming to increase attention to the risks of gambling and make the Cruks register more well-known.

Insights

The campaign is a follow-up to the pilot campaign from 2023. This pilot yielded many valuable insights, for example that more people are attracted to the word gambling stop. This name is therefore used in the new campaign.

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Positive effect

The campaign focuses primarily on young adults who (possibly) no longer have their gambling under control. That is one of the reasons why the campaign is largely running via social media instead of traditional (mass) media. The focus is on the positive effect that a gambling stop has on the life of a person with gambling problems. The powerful moments of young people who pick up their lives again can be seen in online videos, social ads and social posts (Google, YouTube, Meta and Snapchat).

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EGBA: Record Participation As European Safer Gambling Week Expands to 26 Countries

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The European Gaming and Betting Association (EGBA) announced record-breaking results from its fourth annual European Safer Gambling Week, held 18-24 November. The initiative – which included a social media campaign and events programme – demonstrated the broader European sector’s strengthening commitment to safer gambling through new levels of participation and expanded geographic reach.

The campaign saw record engagement with 195 partners actively participating – a 20% increase from 2023. Eight national gambling authorities participated, more than double the previous year, by either joining the social media campaign or speaking at the various events.

The campaign’s reach also expanded significantly to 26 countries – a 30% increase from 2023 – with partners in Croatia, Serbia, Slovakia and Ukraine joining for the first time, reflecting the growing pan-European dimension of the campaign. This was helped by social media graphics being made available in the local languages of 27 countries.

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The social media campaign reached 3.1 million users across Facebook, Instagram, LinkedIn and X platforms, generating 1169 social media posts – a 67% increase from the previous year.

A cornerstone of this year’s campaign was its comprehensive events programme, featuring 20 specialised events – an 11% increase from 2023. The events attracted record participation with 4500 registrations and 3000 attendees. Key discussions explored trends in AI, problem gambling prevalence reporting and innovations in safer gambling tools and messaging. The events featured 105 speakers, including senior representatives from gambling authorities in Belgium, Denmark, France and the UK.

The initiative builds on EGBA members’ year-round commitment to safer gambling, which in 2023 resulted in 67 million safety messages sent to their European customers. This dedicated week amplifies these ongoing efforts while encouraging greater collaboration between operators, regulators and harm prevention organisations.

“The success of this year’s edition reflects the sector’s deepening commitment to player protection. The significant increase in participation, especially from health organisations and regulatory authorities, demonstrates the common purpose and growing unity in our approach to safer gambling. Through this collaboration, we’ve reached a record number of Europeans with crucial safety messages during the campaign. Together, we’re making gambling safer and we already look forward to building on this success in next year’s edition,” said Maarten Haijer, Secretary General of EGBA.

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CT Gaming to Participate in ICE Barcelona 2025

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CT Gaming is going to participate in ICE Barcelona 2025, which will take place from 20 to 22 Jan 2025.

“It is always a pleasure to kick off the year at ICE. This year is particularly special as we explore a new location, which we anticipate will bring fresh connections and exciting opportunities,” said Biser Bozhanov, Director of Business Development and Strategies at CT Gaming.

Positioned at stand #3C56, CT Gaming will present an impressive lineup of its signature products alongside exciting new additions, including the multigame Diamond King 4.

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“We are eager to showcase our latest offerings and engage with clients, colleagues, and industry professionals to gather their valuable feedback. This year’s selection is a strong testament to CT Gaming’s enduring legacy and commitment to excellence,” added Bozhanov.

Among the products displayed at stand #3C56 will be the slot cabinet NEXT, known for its ultimate comfort and functionality. This cabinet comes with 27″ or 32″ high-definition screens, an optional premium stand, a USB phone charger, a bill validator with a stacker and an enlarged CMS panel for seamless operation. Other representatives from the slot cabinet family are EZ Modulo 32/32/32 and EZ Tower. Both of these cabinets combine sleek designs with advanced technology set to deliver an unparalleled gaming experience.

Alongside the slot cabinets, the company will showcase its staple multigame titles, such as Diamond King 3, Mermaid’s Quest, Tower Link and the newest addition to the multigame portfolio – Diamond King 4. With 40 exciting games, 20 of which are linked to a progressive jackpot, the multigame takes player engagement to new heights. Unlike previous versions, players can now win any of the three jackpot levels directly from the base game, while the cascading white and pink diamonds promise thrilling rewards at every turn. Designed with the next generation of players in mind, Diamond King 4 features enhanced graphics, modern themes and an immersive experience that’s perfectly in sync with today’s gaming landscape. The newly conceptualized linked progressive jackpot, Diamond Tree Deluxe, presents an elevated reward experience with its upgraded features.

Last but not least, CT Gaming will unveil the latest updates to its Casino Management System – Rhino, designed to enhance operator functionality and player engagement.

The post CT Gaming to Participate in ICE Barcelona 2025 appeared first on European Gaming Industry News.

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