Compliance Updates
BonusFinder granted Colorado license ahead of 1st May opening
Fourth US state license for player-centric affiliate in less than a year
Bonusfinder.com has been granted a license to operate in Colorado ahead of the state regulating sports betting next month – its fourth US affiliate license in less than a year.
Founded in 2019 with a vision to transform how the affiliate sector creates, captures and converts traffic into profitable returning customers, with a player-centric and brand-driven approach, BonusFinder.com has made huge in-roads in the rapidly growing US market.
The company’s new Colorado license marks its fourth approval in less than a year with existing state licenses in New Jersey, Pennsylvania and Indiana with each market showing rapid growth since launch.
The Centennial state of Colorado will become one of the most open markets in the US next month allowing over 30 casino operators to offer land-based and mobile sports betting to its six million residents.
BonusFinder.com is a finalist in the Affiliate of the Year category at this year’s EGR North America Awards.
Fintan Costello, Managing Director, Bonusfinder.com, said: “We’re thrilled to be launching our fourth stateside offering, presenting Colorado’s keen sports bettors with the best options possible before they commit to opening a new online betting account.
“Our aim is to help players ‘play with more’ within a safe environment. We are very much in favor of regulation and we’re delighted to have made such progress in four progressive and rapidly growing state markets.
“Our core principles are built on a common sense approach to regulation that involve honest and open conversations between regulators, operators, affiliates and players, and this is precisely the approach many US state regulators are taking.”
Last month research carried out by BonusFinder.com monitoring the US market since the closure of major land-based gaming venues and cancellation of live sport uncovered a 100% rise in internet searches for ‘online casino’ across North America.
The research was carried out using Google Trends from February to the end of March this year and uncovered a sharp spike in players searching for ‘online casino’ following land-based venues switching off slot machines and sports events being rescheduled.
The tipping point came on 12th March when more US players searched for ‘online casino’ than ‘sports betting’ with numbers doubling in the following two weeks.
Since the repeal of PASPA in August 2018, 17 US states have regulated sports betting with only five, including Delaware, Michigan, Nevada, New Jersey and Pennsylvania opening up igaming.
Red Rake Gaming, a premium online casino content provider, has announced that it has obtained its provisional online casino supplier license in Michigan. This marks the company’s second license in the US, following the successful acquisition of its Pennsylvania license earlier this year.
The new license in Michigan represents a significant milestone for Red Rake Gaming as it continues to expand its footprint in the burgeoning US online gaming market.
Nick Barr, Managing Director for Red Rake Gaming Malta, said: “We are delighted to have obtained our second US license in Michigan, which is a key market in our strategic expansion plans. The response to our games in Pennsylvania has been overwhelmingly positive, and we look forward to bringing our engaging and feature-rich content to players in Michigan. Our team is committed to delivering a top-tier gaming experience that aligns with the expectations of the Michigan Gaming Control Board and the players.”
Red Rake Gaming is renowned for its wide array of high-quality games, including fan-favorites such as Million 7, The Asp of Cleopatra, and Secrets of the Temple. The company’s commitment to innovation, player engagement, and responsible gaming has earned it a stellar reputation in various regulated markets around the globe.
The Michigan license will enable Red Rake Gaming to partner with state-licensed operators and offer its extensive gaming catalog to a new audience of players. This expansion is a testament to the company’s growth strategy and its dedication to complying with the highest standards of regulatory requirements.
From 1 January 2025, all game suppliers wishing to provide services to gambling operators licensed in Denmark must obtain a licence from the Danish Gambling Authority.
Applications for these licences will be accepted beginning 1 September 2024.
To assist with this process, the Danish Gambling Authority has created guidance materials and made application forms available online.
Interested parties can find detailed information under the “Game Suppliers” section of the Danish Gambling Authority’s website.
The Danish Gambling Authority mandates that game suppliers’ games, game platforms, business procedures and systems undergo testing and inspection by an accredited testing company.
These tests must comply with the Danish Gambling Authority’s certification programme before any games can be offered to gambling operators.
A revised version of the certification programme is currently in development and will clarify the respective responsibilities of operators and game suppliers. This new programme is expected to be finalised and open for consultation by mid-July 2024, with implementation set for 1 January 2025.
Updated standard reports will also be available from this date.
Coinciding with the introduction of supplier licences, the Danish Gambling Authority will launch a new portal for managing game certificates, known as the “Games Register”.
This portal is scheduled to be operational by 1 October 2024, and game supplier applicants will receive login details to upload their information and game certificates as part of the application process.
Notably, existing game certificates and certifications under the current programme will remain valid, eliminating the need for re-certification of already tested and inspected games or systems.
However, starting 1 July 2025, adherence to the new certification programme will become mandatory. Game suppliers and operators are thus encouraged to adopt the updated programme as soon as possible to ensure compliance.
The post Denmark to Introduce for Game Suppliers appeared first on European Gaming Industry News.
A subsidiary of Betsson AB has obtained its first local licenses for the newly regulated market in Peru. The licenses cover online casino and sports betting for the Betsson and Betsafe brands. Further, licenses for the Inkabet brand are expected to be obtained soon.
Betsson began its Latin American venture already in 2008 and has since then positioned itself as the most recognised sports betting brand in Peru. In 2019, the Group further strengthened its position toward the country with the launch of its Betsafe brand. Two years later Inkabet, a Peruvian-facing sports betting and online casino business, was acquired.
Besides the new licenses, the Group holds licenses in two other key markets in the region, Colombia and Argentina. In Argentina, Betsson holds licenses in Buenos Aires City, Buenos Aires province, and Córdoba.
Pontus Lindwall, President and CEO of Betsson AB, said: “We have really looked forward to Peru introducing a local regulation and are very pleased with the issuing of these licenses. With this announcement, we affirm our commitment to the local economy and the new regulatory framework in the country.”
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