Strategic alliance integrates Playnetic’s premium game portfolio into Groove’s industry-leading aggregation platform, delivering unparalleled entertainment and engagement to operators worldwide.

Groove Technologies, a premier iGaming aggregator and platform, has forged a strategic partnership with Playnetic, the globally acclaimed B2B iGaming content provider renowned for its immersive gaming experiences and exceptional service. This collaboration will see Playnetic’s high-performing game portfolio seamlessly integrated into Groove’s expansive platform, enriching its offering with cutting-edge titles and reinforcing its position as a leader in the iGaming industry.

Through Groove’s single, streamlined API, operators worldwide will gain access to Playnetic’s adrenaline-fueled games, combining fast-paced thrills, captivating gameplay, and unmatched player engagement. This partnership underscores Groove’s commitment to delivering premium content that drives operator success and player retention.

With the addition of Playnetic’s standout titles including fan favourites like Sweets & Hits, Osiris Fortune, and Thor’s Wild Power; Groove further enhances its robust portfolio of over 15,000 games from 150+ top-tier providers. This integration ensures operators can leverage the most innovative and high-performing content to stay ahead in a competitive market.

Rachel Tourgeman, Head of Partnerships at Groove: “At Groove, we are relentless in our pursuit of delivering the highest-calibre gaming experiences to our partners. Playnetic’s track record of crafting deeply engaging, premium content makes them an ideal strategic addition to our platform. This partnership underscores our commitment to curating a best-in-class game library, one that not only meets but anticipates the evolving demands of players and operators worldwide.”

Playnetic’s inclusion in Groove’s ecosystem not only diversifies its content offering but also strengthens its ability to fuel operator growth through unmatched variety and quality. As Groove continues to release over 100+ premium games monthly, this partnership ensures partners maintain a competitive edge with an ever-evolving selection of world-class entertainment.

Julian Borg-Barthet, Chief Commercial Officer at Playnetic: “Collaborating with Groove represents a pivotal moment in Playnetic’s global growth strategy. Their platform’s sophistication, combined with their dedication to operator success, aligns perfectly with our vision of creating immersive, player-centric entertainment. By integrating our portfolio into Groove’s ecosystem, we’re unlocking new opportunities to delight players while driving measurable value for our shared partners.”

Playnetic operates on a philosophy of competitive, cutting-edge game development, leveraging three in-house studios and a robust pipeline of localised, player-tested content. With a focus on mobile, tablet, and desktop optimisation, along with multiple RTP variants, Playnetic ensures partners can engage the broadest possible audience.

Groove’s enterprise-grade platform, featuring advanced player engagement tools and real-time analytics, redefines iGaming scalability and profitability. By integrating Playnetic’s dynamic portfolio, Groove reinforces its commitment to delivering precision, performance, and profit potential to operators who demand excellence.

Yahale Meltzer, Co-Founder and COO at Groove: “This partnership is a testament to our shared ambition: to redefine excellence in iGaming. Playnetic’s innovative approach to game design complements our mission to equip operators with transformative technology and content. Together, we’re not just expanding a portfolio, we’re shaping the next generation of player engagement, ensuring our partners lead rather than follow in an increasingly competitive landscape.”

Experienced leader brings extensive European iGaming expertise to drive next phase of growth

Veli Group, a global iGaming holding company, today announced the appointment of Tal Zamstein as Chief Executive Officer of Veli BC, effective immediately. Zamstein brings over a decade of senior leadership experience across most dynamic iGaming markets globally.

“Tal embodies the spirit of Veli Group perfectly, bringing a proven track record of transforming challenges into opportunities and the international market insight that creates winning moments for players across diverse markets,” said Ital Hadas, CEO of Veli Group.

Zamstein joins Veli Group with impressive credentials spanning key European iGaming hubs. His experience includes Managing Director positions at Löwen Play and Spiele-Palast GmbH in Berlin, CEO roles at United Remote and Chilling Cheetah in Malta, and most recently serving as Senior Consultant and Chief Product Officer at KINGSBET HOLDING in Prague.

This diverse background aligns perfectly with the Veli Group international expansion strategy and commitment to understanding local gaming cultures while delivering world-class technology solutions.

At Veli Group, technology innovation is backed by real-world gaming expertise. The company’s unique approach combines platform development with insights gained from operating their own gaming brands across multiple markets.

“This appointment reflects our commitment to bringing top-tier talent who can take Veli BC operations to the next level,” explained Hadas.

“We continue doing what we do best: creating moments of joy, solving challenges with creativity, and proving that when you combine quality people with proven technology, everyone wins.”