The betting world, particularly the sports betting sector, is facing enormous challenges with covid-19 playing havoc with the sporting calendar – yet data suggests that a fresh, adaptable and realigned outlook could increase variety and consumer enjoyment.

A diversified betting portfolio, one that offers a wide range of entertaining games using cutting edge technology, smart business realignment and bespoke solutions can help ease the burden and provide much needed stimuli to the marketplace.

The new reality of the pandemic has shown that companies must tackle the new challenges head-on and with creative, innovative and efficient business models at the forefront of this new way of thinking.

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BetGames.TV, a globally acclaimed live dealer betting games service provider has analyzed impressive data showing that a policy of market adaption and business model-reassessment can be beneficial to all service providers in the sector.

The company’s year on year growth has been exponential while data analyzed over the past three months has seen a further surge in demand.

The world of sport is indefinitely suspended as events across the globe continue to be cancelled or postponed and almost half of the world ‘s population has been put in lockdown, essentially barring them from leaving their homes. This gap left in the sports betting sector can and must be filled by online betting products such as live broadcast games, to try to keep a consumer’s life as close to normal as possible. When the current ‘covid-19’ affected economy changes course in the future, the sector will grow in all areas including retail and in physical outlets.

BetGames.TV COO Aiste Garneviciene, an experienced industry expert is optimistic that the crisis will strengthen resolve and provide alternative ways of thinking out of the box when it comes to realigning business models in the online sector. „It is important to remember that while all crisis situations are different, they all end sooner or later, and businesses have to adapt in order to survive and even evolve in some cases “

BetGames.TV is an example of a betting service provider that has embraced these challenging times and collated data has revealed that if correct and adaptable business solutions are found, then barrier to success will be nullified to an extent.

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The data gathered reveal that some of BetGames.TV’s most popular products are extremely promising with some games seeing as much as a 600%+ growth on bet counts and above 200% on online player counts. An example of dynamic, speedy and interactive game growth can be seen in the company’s Dice Duel product which has increased by 657%.

„The past few months have been tough across the globe, but it is heartening to know that there are sections of the industry that are showing huge growth and potential, “Garneviciene said.

“Statistics gathered by BetGames.TV from the last few months have shown that the number of new players has increased by 30%. It is obvious that this is influenced by lockdown of sports events across the globe and with everyone confined to their homes, players are looking for alternatives to meet their previous needs and to entertain themselves.

“So now is the time for operators to focus on other betting opportunities. Our games work well with both sports bettors and casino players alike and we see a great synergy between them. Moreover, our player-spend is more than that of the traditional casino player, resulting in them staying longer in the game and betting more often – meaning they are entertained for longer,” she added.

Garneviciene is aware of the devastating effects of covid-19 and understands the difficulty of the situation facing BetGames.TV partners across the world. “We are trying to help our partners to fill the gap by offering a wide selection of games and betting options.”

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BetGames.TV offers a wide variety of fun, entertaining and structured risk and reward outcome-based games. The live games have the look and feel of a live sports match with odds changing during games.

Sports, and life, will return to normal sooner rather than later and it is vital that companies step in now to fill the gap, and create lasting brand names.

One final word from Garneviciene, “We are stronger when we are together.”