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Yield Sec CEO Ismail Vali to deliver keynote speech at G2E Las Vegas

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Ismail Vali, founder and CEO of Yield Sec, will be delivering insights across the spectrum of betting, gaming and lottery marketplace participation and the fight against criminal, black-market operations when he addresses the forthcoming Global Gaming G2E Expo.

G2E Las Vegas takes place across October 10-13 at the Venetian Expo and will welcome more than 18,000 industry professionals from around the world.

Ismail will be speaking again on the subject: The Betting & Gambling Marketplace. Ismail’s identification that there should only be one expression of the marketplace – the legal, licensed and regulated one – and a move away from using meaningless labels, like “black market” and “gray market”, that seek to define an illegal operator’s unwelcome presence in a regulated jurisdiction by color, when, in fact we should only describe that operator’s reality by its actual name: Crime.

Ismail will be sharing the stage with one of his Industry heroes, Michael Pollock, Managing Director of Spectrum Gaming Group, who will lead a discussion on criminal interference towards land-based resorts. Both these celebrated experts will comprehensively inform, discuss and shatter the myths that criminal operators are somehow beneficial for consumers, industry or any other legal stakeholder group. Ismail Vali, the inventor of the Yield Sec marketplace optimization and protection platform that helps all legal stakeholders take control back from illegal, unlicensed operators and the negative impact they create for our commerce and communities, will deliver the keynote speech from Deep Dive: Illegal Operators & The Marketplace on Monday, October 10th at 11:20 AM-12:10 PM PST at Titian 2205.

Attendees will be presented with an in-depth discussion on the current status of the illegal black market and how the bad actors behind illegal gaming companies are impacting State taxation, Tribal taxation, impact state and tribal governments, consumers, communities and legal, regulated operators and suppliers.

Ismail Vali, Founder and CEO of Yield Sec, said: “Since we launched Yield Sec in August this year, I have been overwhelmed by the positive and celebratory reaction from our clients. Further stakeholder conversations will allow us to develop imminent and future engagement that will see our platform develop internationally, faster, and sooner to those who identify our platform, already, as the only possible solution to keep them in business, profitably, and able to provide good causes funding for healthcare, education and others.

“I’m honored to be joined on the keynote stage by a long-time industry hero of mine: Michael Pollock. I am excited to show Michael and Nevada what I built from an idea and have progressed to a perfect solution for all legal stakeholders.”

The Yield Sec technical intelligence platform utilizes proprietary technology developed for military counter-insurgency purposes and helps reduce and restrict illegal operator presence and profitability. With a Focus on denying criminal entrants the oxygen of marketing to acquire new audiences and reach or reactivate existing customers. Yield Sec identifies all gambling activity in an individual jurisdiction and, through the application of its proprietary tech, processes, AI, machine learning, and expert human interaction, delivers actionable benefits and value for each legal stakeholder client.

This helps them optimize and protect their own operations and reality, which, in turn, positively impacts the marketplace ecosystem. Societies will only realize meaningful and sincere responsible gambling where measures are uniformly applied amongst a contained group of compliant licensed operators, and the legal industry is able to grow sustainably whilst supplying predictable taxation and good causes receipts for the government and the community. Each of these goals is only realized through the reduction and removal of criminal black-market gambling activity.

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BetVictor

BetVictor Canada launches Tracy McGrady Safer Gambling campaign

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BetVictor Canada has launched its new out-of-home advertising campaign across the streets of Toronto to promote NBA legend Tracy McGrady as its Safer Gambling Ambassador.

Two mobile digital trucks strategically targeting high-traffic areas near Scotiabank Arena, Rogers Centre, and major sporting events will provide prime audience exposure for the campaign, scheduled around Toronto Maple Leafs, Toronto Raptors, and Toronto Blue Jays home games.

To further enhance the campaign’s reach, BetVictor Canada has partnered with Clear Media Group to leverage digital taxi tops across Toronto, providing city-wide exposure with 100 taxis displaying key brand messaging. These digital taxi tops will run during peak evening hours (5:00pm – 9:00pm) on select dates until April 5th, 2025.

The campaign coincides with Problem Gambling Awareness Month, a nationwide grassroots campaign held each March that seeks to increase public awareness of problem gambling and promote prevention, treatment, and recovery services.

BetVictor Canada offers an array of tools and services to help its Canadian customers bet and play safely and responsibly, across a host of sports betting markets and online casino games.

Mark Harper, Head of Emerging Markets at BV Group, said: BetVictor is delighted to be participating in the National Council of Problem Gambling campaign in March, to help increase public awareness of problem gambling and the need to promote prevention, treatment and recovery services.

“In using our Safer Gambling Ambassador, Tracy McGrady, to raise awareness about BetVictor’s safer gambling tools such as loss limits, time alerts and product restrictions we are dedicated to ensuring all players have a safe gambling experience. #PGAM2025.”

The post BetVictor Canada launches Tracy McGrady Safer Gambling campaign appeared first on Gaming and Gambling Industry in the Americas.

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AGCO

AGCO issues $110,000 in penalties to BetMGM Canada for offering cash to induce new gambling customers

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The Alcohol and Gaming Commission of Ontario (AGCO) has served BetMGM Canada Inc. with an Order of Monetary Penalty (OMP) of $110,000 for violations of the Registrar’s Standards for Internet Gaming.

In two separate incidents in 2024, BetMGM engaged marketing companies who offered cash to members of the public in return for opening new BetMGM accounts. The marketing activities occurred in public forums, such as a major national trade conference. Under AGCO’s Standards, operators are responsible for the conduct of their third-party suppliers who are contracted to support the operator’s Ontario gaming business, and must require their third-parties to meet Ontario laws, regulations and standards (Standard 1.19).

Ontario is one of the first jurisdictions in the world to establish and enforce rules that strictly limit high-risk inducement advertising and marketing in the online gambling industry. Registered iGaming operators are prohibited from offering gambling inducements, bonuses and credits as part of their broad public advertising and marketing activities (Standard 2.05). These Standards exist to protect Ontarians from predatory advertising and promotional marketing practices in order to limit the risk of gambling-related harm.

A registered operator served with an OMP by the AGCO has the right to appeal the Registrar’s decision to the Licence Appeal Tribunal (LAT), which is an adjudicative tribunal independent of the AGCO and part of Tribunals Ontario.

QUOTE

“Responsible gambling safeguards and the protection of Ontarians on registered gaming sites is among our key priorities. The AGCO monitors the activities of all registered operators and their third-party suppliers to ensure they are meeting our high standards and we continue to take strong action to ensure they operate within the public interest.”

Dr. Karin Schnarr, Chief Executive Officer and Registrar – AGCO

ADDITIONAL INFORMATION

BetMGM Canada Inc. failed to comply with the Registrar’s Standards for Internet Gaming. Specifically, the licensee failed to comply with the following provisions of the Standards:

  • 1.19 Operators are responsible for the actions of third parties with whom they contract for the provision of any aspect of the Operator’s business related to gaming in Ontario and must require the third party to conduct themselves in so far as they carry out activities on behalf of the operator as if they were bound by the same laws, regulations, and standards.
  • 2.05 Advertising and marketing materials that communicate gambling inducements, bonuses and credits are prohibited, except on an operator’s gaming site and through direct advertising and marketing, after receiving active player consent.

Contrary to the Standards, BetMGM Canada Inc. and/or their affiliates allegedly engaged in the following activities:

a) On or about January 13 and 14, 2024, BetMGM representatives were alleged to have attended the National Franchise Show and were offering $100 in cash to new players for opening a new account and depositing $15.
b) On or about March 11, 2024, BetMGM acknowledged that its marketing affiliate “Above the Street” had engaged in prohibited inducement marketing. The conduct resulted in 377 player sign-ups and $127,180.00 in commissions to “Above the Street”.
c) On or about April 13, 2024, another BetMGM marketing affiliate “Maple Leaf Marketing” engaged in prohibited inducements and marketing to induce on-site activations and acquire new players. The conduct resulted in 94 player sign-ups and about $34,000.00 in commissions paid to “Maple Leaf Marketing”.

The post AGCO issues $110,000 in penalties to BetMGM Canada for offering cash to induce new gambling customers appeared first on Gaming and Gambling Industry in the Americas.

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BCLC

BCLC Launches “What’s played here stays here” Campaign

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BCLC’s new “What’s played here stays here” campaign is issuing an important reminder to British Columbians who choose to gamble – specifically that all net profit its operations generate stays in B.C. to help fund critical services like education, health care and community programs.

The campaign also reinforces that all other gambling websites operating in B.C. are illegal and take away funds from critical community programs and services.

“Across B.C. and Canada, we’ve seen incredible groundswell around the importance of buying and supporting local, and that’s no different for British Columbians who choose gambling for their entertainment. We want our B.C. players to know they can find a world-class gambling experience in their own backyard, whether it’s at one of our 33 casinos, 3,400 lottery retailers, or online at PlayNow.com, and that the proceeds from their play with BCLC make a positive impact at home in their community,” Pat Davis, President and CEO of BCLC, said.

Along with illegal online gambling websites, BCLC also competes with Washington State and Las Vegas casinos, all of which aggressively market to B.C. residents.

“BCLC continues to raise awareness that these gambling options do not support B.C.’s economy and take away funds from vital provincial and community-based programs and services. In a time when British Columbians are standing united, we want to reinforce that playing together with BCLC helps make B.C. even better,” Pat Davis added.

The post BCLC Launches “What’s played here stays here” Campaign appeared first on Gaming and Gambling Industry in the Americas.

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