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Canada

Salsa Technology reveals revitalised brand to reflect its 360° iGaming solution

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Salsa Technology has proudly revealed its revitalised corporate brand and website to reflect its 360° iGaming solution hub.

Salsa’s new logo encapsulates the company’s commitment to delivering a leading tech system for casino, sports betting, lotteries and bingo that focuses on quality, safety and user experience.

This progressive move neatly brings together the four core elements of Salsa’s business offering Salsa Omni, Salsa Gator, Salsa Studio and Salsa Solutions.

Salsa Omni is the intuitive iGaming omnichannel platform, Salsa Gator is the content aggregator – the largest LatAm focused gaming library and Salsa Studio is LatAm’s top Video Bingos and Slots provider. The final strand of Salsa’s offering is Salsa Solutions, which is a bespoke service & consulting hub to support business growth. This covers Customer Support Services, Marketing & Sales intelligence as well as payment processing, fraud protection and local infrastructure configuration – among others.

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Salsa’s refreshed brand features a powerful logo design that combines a collaborative work environment, reliability and security that is guaranteed. The DNA, spring and spiral themes of the logo communicate the uniqueness of clients, strength, resistance and expansion.

Check out the Salsa Technology rebrand video here for further details.

Salsa Technology’s COO, Alberto Alfieri said: “Our revitalised brand encapsulates Salsa Technology’s iGaming vision and its four core elements that will drive business growth. We wanted to create a progressive identity that reflected what we stand for as a business and the ways in which our partners benefit from our localised knowledge and unrivalled experience.”

Salsa Technology’s Marketing Manager, Eliane Nunes added: “We carried out thorough research with key stakeholders in the market and had the entire Salsa Technology team involved in the process. This collaborative approach enabled our designer, Aline Vasconcelos, to translate our development work into our new brand identity and ensure it shapes the company, and above all, our vision of the future.”

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Canada

ComeOn Group adds sportsbook to its offering in Ontario

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ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.

ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.

ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.

Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”

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*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)

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BCLC

INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform

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INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.

The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.

INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.

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Canada

Relax Gaming joins forces with PointsBet to strengthen footprint in Ontario

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Relax Gaming, the iGaming aggregator and supplier of unique content, has significantly enhanced its presence in the Ontario market through an agreement with leading Canadian operator, PointsBet.

This partnership reinforces Relax Gaming’s aim to become a standout provider across North America, having already gained early success in Ontario. Relax became one of the first suppliers to deliver content to the region’s players in March 2022, debuting with over 120 games across multiple operators.

PointsBet pride themselves as one of Canada’s leading operators offering unmatched speed, ease of use, and a comprehensive array of pre-game and in-play sports betting options. This is complemented by a top-tier online casino which will now be boosted with the integration of Relax’s portfolio of slots and live dealer options.

With its authentic Canadian approach, PointsBet prioritises technology that minimises external dependencies to maintain control over its platform and has a commitment to responsible gambling best practices, ensuring a safe and secure environment for all players.

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Martin Stålros, CEO at Relax Gaming, said: “Since we launched in Ontario we have enjoyed tremendous success, with our content hitting the sweet spot for the broad range of players in the Canadian province. This partnership with PointsBet will strengthen our presence in the market as the region’s leading operator integrates our rich content portfolio which will engage its player base.”

Scott Vanderwel, Chief Executive Officer at PointsBet, added: “Relax Gaming has established a strong reputation across North America and in Ontario in particular. The impressive range of content that will be integrated into our platform will increase engagement within our online platform and we are delighted to be able to provide more immersive experiences to our audiences.”

Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 names the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.

Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.

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