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Canada

Mr-Gamble touches down in New Jersey

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Popular online casino affiliate makes its debut in the Garden State with additional US market launches set for later this year

Mr-Gamble, the online casino listing site that allows players to browse hundreds of gambling brands – has made its US market debut after securing an affiliate licence from the New Jersey Division of Gaming Enforcement.

Mr-Gamble, which is owned and operated by CashMagnet Ltd, has enjoyed rapid growth since launching in Finland in 2019 and followed by the UK in 2020. The team has now set its sights on the US where it plans to enter additional states in the coming months.

Players in New Jersey can use CashMagnet Ltd’s Mr-Gamble to browse and compare online casinos approved to accept players from the Garden State. They can also use powerful tools to search for the best casino bonuses available to them in less than a minute.

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Mr-Gamble also provides New Jersey online casino players with a huge library of information and guides to help them get the most of out the site as well as their time spent playing at online casinos. This includes articles on how to gamble responsibly and stay in control of their play at all times.

In addition to welcoming New Jersey players to Mr-Gamble, the CashMagnet Ltd team is also calling on online casino operators that hold a licence from the Division of Gaming Enforcement to get in touch so that their brand can be reviewed and added to its dedicated New Jersey page.

Tero Päivärinta, Head of Accounts at CashMagnet Ltd and Mr-Gamble, said: “We are honoured to have been awarded an affiliate licence by the New Jersey Division of Gaming Enforcement and to launch Mr-Gamble to online casino players in the Garden State for the first time.

“As the market continues to mature and more online casino brands become available to players, sites like Mr-Gamble will play a vital role educating players and making them aware of the casinos that deliver the best experience across all key areas.

“Our tools also allow players to filter casinos based on their preferences and find the best casino bonuses available to them in less than a minute. We believe Mr-Gamble will prove to be popular with New Jersey players as well as with those in the other US states we plan to enter this year.”

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Canada

ComeOn Group adds sportsbook to its offering in Ontario

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ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.

ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.

ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.

Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”

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*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)

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BCLC

INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform

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INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.

The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.

INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.

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Canada

Relax Gaming joins forces with PointsBet to strengthen footprint in Ontario

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Relax Gaming, the iGaming aggregator and supplier of unique content, has significantly enhanced its presence in the Ontario market through an agreement with leading Canadian operator, PointsBet.

This partnership reinforces Relax Gaming’s aim to become a standout provider across North America, having already gained early success in Ontario. Relax became one of the first suppliers to deliver content to the region’s players in March 2022, debuting with over 120 games across multiple operators.

PointsBet pride themselves as one of Canada’s leading operators offering unmatched speed, ease of use, and a comprehensive array of pre-game and in-play sports betting options. This is complemented by a top-tier online casino which will now be boosted with the integration of Relax’s portfolio of slots and live dealer options.

With its authentic Canadian approach, PointsBet prioritises technology that minimises external dependencies to maintain control over its platform and has a commitment to responsible gambling best practices, ensuring a safe and secure environment for all players.

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Martin Stålros, CEO at Relax Gaming, said: “Since we launched in Ontario we have enjoyed tremendous success, with our content hitting the sweet spot for the broad range of players in the Canadian province. This partnership with PointsBet will strengthen our presence in the market as the region’s leading operator integrates our rich content portfolio which will engage its player base.”

Scott Vanderwel, Chief Executive Officer at PointsBet, added: “Relax Gaming has established a strong reputation across North America and in Ontario in particular. The impressive range of content that will be integrated into our platform will increase engagement within our online platform and we are delighted to be able to provide more immersive experiences to our audiences.”

Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 names the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.

Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.

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