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The virtual PICANTE MARKETING Summit willl focus on the 2020 experiences of the marketing industry

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Europe – 31 August 2020 –

The #hipthers announce PICANTE MARKETING Summit (virtual edition of inaugural marketing event)

The team at Hipther Agency is honored to announce the launch of PICANTE MARKETING Summit. The inaugural edition which will take place on the 5th of October, will be hosted in a virtual layout while paving the way for a live conference in 2021

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The virtual conference is designed to bring together founders, marketing managers, C-Level Executives, policymakers, PR and CSR experts, influencer managers and more for a day of quality online talks and interactions.

PICANTE MARKETING Summit is free to attend and is part of Hipther Festival.

THE EASY REGISTRATION PROCESS IS SPONSORED BY ALTENAR AND YOU CAN REGISTER HERE NOW!

The Hipther Festival includes the following conferences:

The main topics of the conference include the strategies that been created by experienced marketing managers’, experiences that have been learned during 2020, using new social media channels to create brand awareness and many more.

The full list of topics can be found on the following link: https://picante.today/marketing-summit/program-2020/

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“We are launching PICANTE MARKETING Summit to bring our boutique-style format to the many marketing experts we have met along the way. During the past 10 years’ we have seen many marketing professionals rise and even starting their own agencies. The experiences they have gathered during their active year has certainly helped them to get through 2020. This year was a huge challenge for the marketing and affiliate industry and we want to hear and share the intriguing stories”, stated Zoltán Tűndik, Co-Founder and Head of Business at Hipther Agency.

Among the initial announced speakers and moderators you can find:

Maayan M. Dana (HEAD OF CONTRACT LAW AT TAL RON DRIHEM AND CO.), Tal Itzhak Ron (ADVOCATE, CERTIFIED COMPUTER SCIENTIST AND NOTARY), Genia Gurevitz (HEAD OF BANKING AND PAYMENTS SERVICES AT TAL RON, DRIHEM & CO.), Amir Mikay (CO-FOUNDER AT TRAFFICLIGHTMEDIA), Chen Peer (HR EXPERT & HEAD-HUNTER AT INSPHIRE), Matan Amoyal (FOUNDER AND CEO AT BOILING OFFERS), Gal Thein (CCO & FOUNDER AT GENESIS GLOBAL LTD.), Martin Calvert (MARKETING DIRECTOR AT ICS-DIGITAL), Liisa-Indra Pajuste (INDEPENDENT PR AND CSR COMMUNICATIONS CONSULTANT), Anna Gita (CEO OF MAXWEB), Martina Filipovic (SENIOR MARKETING MANAGER AT SOFTRAY SOLUTIONS LLC), Richard Muscat Azzopardi (CEO AT SWITCH), Shireen Haddadeen (CO-FOUNDER AT VIBRANT IMAGINATION), and Viktorija Ratomskė (HEAD OF PARTNERSHIPS | AFFILIATES & INFLUENCERS AT HOSTINGER INTERNATIONAL).

The already confirmed sponsors of the conference are MaxWeb, Altenar, Golden Race, Trustly and Nordic Gambling.

More speakers and moderators are being added daily so make sure to visit, the event’s official website frequently for updates: https://picante.today/marketing-summit/

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For further sponsorship/speaking and marketing inquiries, make sure to reach out to Andrada Bota (B2B Sales Executive at Hipther Agency).

For media-related inquiries, please contact Alexandru Marginean (Marketing Specialist at Hipther Agency).

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Conferences in Europe

The iGaming Conference Boom: A Catalyst for Industry Growth or Event Overload?

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As the iGaming industry rapidly expands, so too has the frequency of events, summits, and conferences held worldwide. While some within the industry have expressed concerns over the seemingly endless cycle of iGaming conferences, many organizers are now strategically responding by integrating multiple industry sectors into single events. This shift could mark a new era where iGaming conferences are not just more numerous but also more impactful, driving sustained growth and collaboration across the industry.

An Industry on the Rise

The iGaming sector has seen phenomenal growth in recent years, with new regions regulating online gaming, an influx of advanced technology, and changing consumer behaviors. Conferences are a direct reflection of this growth. In response to an industry that is evolving at breakneck speed, these gatherings allow professionals to stay informed, network, and showcase innovations in a competitive, fast-paced market. According to recent reports, 2024 has maintained a similarly robust lineup of conferences as seen in 2023, indicating a steady demand for these industry forums.

Consolidation: Bringing Multiple Industries Together

One of the biggest shifts in recent years has been the move towards event consolidation. Instead of organizing niche, standalone conferences, major event organizers are combining multiple related industries under one roof. For example, some organizers have extended their conferences to cover related fields such as emerging technologies, fintech, and affiliate marketing. This integrated approach creates a unique space for professionals across interconnected sectors to gather, learn, and share insights. This evolution aims to streamline event schedules while providing a more holistic experience for attendees.

Consistency in the Number of Conferences

While some expected the number of iGaming events to decrease in 2024 as the industry reaches a more mature stage, the calendar has remained steady with a full slate of global conferences. Sources highlight extensive lists of major iGaming conferences for the year, covering multiple regions and themes, from regulatory updates to technological advances and new market opportunities. This consistency signals that the demand for these conferences remains high, suggesting that attendees continue to find value in them as essential business and networking platforms.

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Why More Conferences Might Actually Be Beneficial

The prevalence of iGaming conferences can be viewed positively when considering the growth trajectory of the industry. These events provide valuable exposure for startups, facilitate knowledge sharing, and foster collaborations that might not happen otherwise. For industry veterans, they’re an opportunity to reconnect, reassess strategies, and stay informed about the latest trends. For newcomers, conferences offer a way into the industry through educational sessions, networking, and visibility.

Furthermore, the diversity in conference topics allows professionals to choose events that best align with their interests or expertise. The range of events caters to everyone from affiliate marketers and game developers to regulators and financial specialists. The right conference can provide insight into specific challenges or growth areas, helping companies refine their strategies.

Balancing Act: Growth Without Saturation

While it’s clear that iGaming conferences play a crucial role in the industry, there’s an argument to be made for balancing quantity with quality. Some attendees feel that with too many events, resources and attention can become stretched thin. To counteract this, organizers who offer integrated, multi-industry conferences are not only addressing the issue of event overload but are also creating more comprehensive forums that offer greater value and insight. A well-curated, diverse conference can draw higher-quality attendance and provide a richer experience for those participating.

Conclusion

The iGaming conference landscape in 2024 reflects an industry that continues to expand, innovate, and adapt to the demands of a global, interconnected world. While the sheer number of conferences may be daunting to some, the strategic consolidation of industries within these events speaks to a forward-thinking approach by organizers. The trend toward integrated, multi-focus conferences provides an opportunity for even greater collaboration, allowing the industry to continue thriving. As long as these events evolve to meet the needs of their audiences, the iGaming industry stands to benefit immensely from its vibrant and active conference ecosystem.

The post The iGaming Conference Boom: A Catalyst for Industry Growth or Event Overload? appeared first on European Gaming Industry News.

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Conferences in Europe

NEW HORIZONS FOR ZETTAONLINE AFTER SBC SUMMIT

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Milena Tsankarska, Chief Commercial and Marketing Officer, represented ZettaOnline at the SBC Summit, leaving the event with promising new opportunities for the company. The summit, held from September 24th to 26th, 2024, at the Feira Internacional de Lisboa, brought together some of the top global experts in the gaming industry in the Portuguese capital.

“We have the chance to exchange ideas and form promising new partnerships which faced directly our marketing strategy to expand our services to different markets by establishing and cultivating long-term partnerships with new clients,” shared Milena Tsankarska. “At Lisbon our team was actively involved in engaging with industry peers, showcasing our cutting-edge solutions, and discussing potential collaborations that could drive mutual growth and success,” she added afterwords.

More than 600 exhibitors showed their new products and services within the gaming and entertainment industry in Lisbon. There also were a variety of dynamic conference formats where 450+ speakers shared their experience, and everyone had the opportunity to connect with 25,000 industry professionals.

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“We would like to thank the organizers for hosting such an outstanding event. We’d also like to extend our gratitude to our esteemed partners and clients for the opportunity to reconnect, explore new possibilities, and create memorable moments together,” said Milena after the SCB Summit. At the SBC Summit, there were several themed areas like the Casino & iGaming Zone, Sports Betting Zone, Player Protection Zone, ESI Lisbon – Esports, Gaming & Creators Zone, and two summits: Payment Expert Summit and Affiliate Leaders’ Summit.

Next stop for Zettaonline’s team is BEGE/EEGS, which are two of the premier events in the gaming and entertainment industry. The Balkan Entertainment and Gaming Expo (BEGE) will showcase the latest innovative technologies and trends from across the sector. The Eastern European Gaming Summit (EEGS) is an annual gaming conference, just parallel to BEGE, with more than 400 industry representatives from 25 countries. For more information about our participation and to book a meeting with us, please contact [email protected].

The post NEW HORIZONS FOR ZETTAONLINE AFTER SBC SUMMIT appeared first on European Gaming Industry News.

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ELA Games Concludes a Successful SBC Summit

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ELA Games, an innovative game studio, successfully concluded its participation in the prestigious SBC Summit in Lisbon. Over the course of the multiday event, the team demonstrated multiple games and new content to guests.

Over 25,000 delegates attended the networking conference, and the ELA Games team welcomed iGaming professionals, operators and industry leaders at its accommodating stand. Interest and attention around the studio’s new games and upcoming titles flourished as current and prospective partners and customers visited the stand to demo ELA Games’ offerings.

Joker Cashpot and Devil’s Treasures were key points of interest for visitors. The team described Joker Cashpot’s unique gameplay mechanics and outlined the game’s success. Visitors were also intrigued by Devil’s Treasures’ captivating PopWins™ mechanics, which allows players to chain together massive wins. Apart from these two key games, the team highlighted new releases like AquaMafia and Farm Hunt.

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David Fall, ELA Games’ Business Development Manager, commented on the studio’s attendance at the event, saying, “It’s always a pleasure to meet current and prospective partners, as it allows ELA Games to gather feedback and communicate with the public directly. The SBC Summit was a great success for our studio as we made valuable additions to our professional network and feel motivated to close 2024 strong. We look forward to future events where we can continue to demonstrate our growth.”

The ELA Games studio held key discussions with industry figures and outlined the company’s recent expansion. In 2024, ELA Games committed to double its game output to two titles per month. To facilitate this increase in production, the studio underwent a massive change, doubling its creative and technical teams. This news was well-received by partners, who are excited to see how ELA Games will continue to create innovative and high-performing games.

ELA Games has more expansive plans for 2024 Q4. It will continue to publish two games per month and attend key industry events. You can meet David Fall and the team at the SiGMA Summit Europe in Malta from November 11 to 14.

The post ELA Games Concludes a Successful SBC Summit appeared first on European Gaming Industry News.

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