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European Lotteries Adapting to a Post-corona World

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5 years ago

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The lottery executives and industry experts in Europe have met together via an online webinar “Lotteries in COVID-19 Lockdown” to discuss the impact of COVID-19 on the lottery sector, the consequences for a post-corona world and the importance of continuing to fund good causes during a pandemic.

The webinar was organised by VIXIO GamblingCompliance in association with The European Lotteries (EL), together with representatives of two of EL Members the SAZKA Group and Veikkaus Oy. The webinar has gathered over 250 participants.

During the webinar, EL Secretary General Arjan van ‘t Veer outlined the situation for lotteries during the lockdown. In their immediate response to the outbreak, the vast majority of EL Members have already taken a series of priority actions to protect players and lottery employees, retailers and providers’ staff. The most common steps included remote working, travel restrictions and regular communication with the players and relevant stakeholders.

On the operational side, Mr. van ‘t Veer noted: ‘‘I have seen many EL Members take necessary continuity measure to make sure operations can continue. In the first days of the lockdown, there was a tremendous drop in sales, as retailers closed their doors and draws were postponed or cancelled. Early on, Members that operate slot machines, EGMs or casinos took their responsibility to close, in order to reduce large public gatherings. As the lockdown spread across Europe, more POSs were closed (some up to 100%) and sports betting took a major hit.’’

However, it is not all bad news. Mr. van ‘t Veer added, ‘‘Over the last few weeks some EL members have reported stable sales. Online games are performing better than expected, scratch cards are doing well, and many lottery campaigns are now focused on good causes to support the health sector and vulnerable people, such as funding for medical equipment or the delivery of daily essential supplies to care homes. Since the Easter break, there has been a positive impact on the sales of (draw based) games. There is still a long way to go but light is at the end of the tunnel. Some POSs are re-opening and Members are reporting preparations to get back to (full) business when possible.’’

Moderated by Andrew Gellatly, Head of Global Research at VIXIO, the discussions moved on to national situations and how lotteries can learn to co-exist with the virus.

Robert Chvatal, CEO of the Sazka a.s. and Sazka Group highlighted the observed “north-south divide,” i.e. differences in impact on lottery business between southern and northern regions of Europe, where for example in the southern countries with very small share of on-line lottery sales and 100% POS closures, the business was hit very hard by the crisis and in opposite, in the northern and central European countries, where the on-line share is much higher and retail was closed only partly, the business impact was much smaller.

“Many lotteries have seen a significant increase in online sales share, due to the retail channel limitations and customers’ willingness to have a chance to continue to play. Fortunately, this is even supported by high jackpots of both, local Lotto games and Eurojackpot/ Euromillions, attracting even occasional players to participate. This is something that lotteries will need to adjust to support, for example, their elderly customers concerned about going to their usual retailer with advice on how to play online. Some of them will probably remain the online customers, benefiting from convenience of on-line channel, which will partially increase the future on-line channel share. Nevertheless, plenty of the players will revert back to play in retail, especially those needing the social contact connected with the play. I believe that the lotteries biggest challenge will be to re-open fully the retail channel, respecting all hygienic rules to protect both customers and retailers, and ramp-up the retail channel performance as soon as possible to start to generate good causes contributions on the pre-corona level,” Chvatal noted.

On monitoring changes in the behaviour of players, Sami Kauhanen, SVP of Betting at Veikkaus Oy highlighted that “in Finland casinos, VLTs and slot machines closed in March, while the retails network remained open and continued to operate more or less ‘normally.’ There has been a slight increase for online casinos, but not to the extent that they are seen as a replace to suspended games such as slot machines. On offshore operators, there are not major changes during the lockdown. There is a traditional loss of the market share for online casinos and betting from these operators, regardless of the crisis.”

On sports betting Mr. Kauhanen added, “Live sport betting is a big thing in our country and with the cancellation of sport events, many are turning towards betting on horse-racing, often with new players who cannot currently bet on their favourite live sport, like football. Virtual betting and e-sports are not so popular in Finland.”

An audience poll was conducted during the webinar on what changes there will be in lottery player behaviour in the post-corona era. Most participants said players would revert to their existing retail/online preferences, followed closely by players staying online and retail lotteries becoming less relevant.

 

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EGT Launches Linked United Platform

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8 hours ago

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July 31, 2025

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EGT has launched Linked United, an innovative platform aiming to redefine profitability and immersion in gaming establishments in Spain. This product marks a significant milestone in the company’s strategy to enhance the performance of bingo and gambling halls across one of the most important European markets.

Linked United enables the seamless interconnection of numerous products at a single station, thus creating a more dynamic and engaging entertainment network. The platform enables operators to integrate popular titles from EGT’s portfolio, such as Bell Link Plus, Gods & Kings Link and Sands Princess, along with exciting new offerings. The company plans to include all releases launched on the local market from now on in Linked United.

A key differentiator of the platform is its innovative shared Grand Jackpot system: a single, progressive level, involving all interconnected games within a group. This way, players’ chances of hitting enormous winnings increase manifold, which generates unparalleled vibrancy in the gaming hall.

Along with enriching the gaming journey, the product also contributes to increasing operational efficiency through space optimization, allowing a greater variety of games to be offered in a smaller area. Linked United also stands out with its impressive flexibility in terms of installation, as it enables venues to adjust the game mix based on performance and tailor it to the specific preferences of their customers.

Linked United brings a number of advantages for operators. First, it increases perceived value for players thanks to the wider diversity of game offerings and the irresistible appeal of the unified GRAND Jackpot, which results in enhancing the overall experience and building loyalty. Second, this leads to extended playing sessions, as more dynamic and connected entertainment encourages players to prolong their visits. Third, it allows for maximum leveraging of existing hardware investment, as Linked United integrates with current infrastructure, which optimizes costs while extending equipment lifespan. Finally, operators benefit from significant cost savings by proposing more games per station and utilizing space efficiently.

Diego Scotti, Sales Director of EGT Spain, said: “We are at a turning point in our market strategy. With Linked United, we are not just connecting games; we are opening the doors to an ecosystem of unlimited possibilities. It’s a strategic response to our operators’ demand for solutions that not only captivate their clients but also maximize their return on investment in a tangible way.”

The post EGT Launches Linked United Platform appeared first on European Gaming Industry News.

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Main Street Sports Group Appoints Jim Keller as EVP of Advertising and Sponsorship Sales

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1 day ago

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July 30, 2025

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Main Street Sports Group, owner of FanDuel Sports Network, announced the appointment of Jim Keller as Executive Vice President of Advertising and Sponsorship Sales. In this new role, Keller will lead the entire ad sales portfolio for FanDuel Sports Network, overseeing linear, digital, and programmatic efforts. He will report directly to Eric Ratchman, Chief Revenue Officer of Main Street Sports Group.

Keller brings more than two decades of experience driving innovation, operational excellence, and revenue growth across every layer of the media ecosystem, from national networks to digital-first platforms. Most recently serving as Chief Revenue Officer at Fuse Media, Keller previously held executive roles at Warner Bros. Discovery, Hulu, and NBC Universal, leading cross-platform sales teams through industry-shifting transformations and high-growth phases. His background includes oversight of digital, streaming, mobile, addressable, and data-driven advertising, as well as advanced monetization strategies across premium content portfolios spanning sports, entertainment, and news.

“Jim is a proven leader with an exceptional track record across linear, streaming, and digital platforms. As FanDuel Sports Network redefines what local sports media can be – more dynamic, more engaging, and more impactful – Jim’s leadership will be key in creating smarter advertising experiences that deliver real value to our brand partners and local fans alike,” said Eric Ratchman, Chief Revenue Officer of Main Street Sports Group.

“There’s nothing more powerful than the connection a fan has with their local team, and FanDuel Sports Network is building a platform that truly honors that connection. From my earliest days as a sports seller at NBC Sports, to leading some of the industry’s most innovative ad strategies, I’ve always believed that the strongest media experiences are rooted in content and community. FanDuel Sports Network’s focus on building relevant, local, multiplatform fan experiences is exactly what the industry and advertisers need right now, and I couldn’t be more excited to help drive the next phase of growth,” said Keller.

Keller’s deep expertise in building modern ad operations, forging high-impact partnerships, and unlocking value across multiplatform products will be instrumental as FanDuel Sports Network continues to evolve into the future of local sports media. Main Street Sports Group’s continued transformation is rooted in reimagining local sports coverage, not just distributing games, but uniting the brands, features, and experiences fans want, tailored to each market.

The post Main Street Sports Group Appoints Jim Keller as EVP of Advertising and Sponsorship Sales appeared first on Gaming and Gambling Industry in the Americas.

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Gaming Americas Weekly Roundup – July 21-27

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2 days ago

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July 29, 2025

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

ALT Sports Data, the global leader in engagement solutions and official data for emerging sports, has appointed Neale Deeley as SVP of Sportsbook. Deeley brings over two decades of industry experience and a proven track record of driving innovation and commercial growth in sports wagering. In his new role, Deeley will lead the company’s global sports betting strategy, spearheading market expansion, deepening operator partnerships and accelerating the monetization of emerging sports through regulated betting markets. He will work closely with sportsbooks and gaming partners to build scalable betting products that delivers unique fan engagement opportunities and new revenue streams across ASD’s portfolio of exclusive sports properties.

SEGG Media Corporation, a leading technology company transforming the global intersection of sports, entertainment and gaming, has selected IBN, a multifaceted financial news and publishing company serving private and public entities, to spearhead its corporate communications efforts. SEGG Media aims to deliver immersive, real-time experiences through next-generation technology that redefines how audiences interact with their favorite content and communities. Following a full-scale corporate transformation and rebrand, the company now operates across three high-growth verticals: Sports.com, Entertainment and Lottery.com.

Partnerships

Amusnet Brasil has announced the official go live of its partnership with Cactus Gaming, a B2B platform serving some of the leading operators in the Brazilian market. With this integration, the game provider adds 25 new operators to its distribution network, further expanding its reach through a structure aligned with the regulated market. With operations now underway, Cactus clients gain access to a robust portfolio and features that enhance the end-user experience. Among the featured games now live are the fun and dynamic Coin Gobbler, the immersive Cavemen and Dinosaurs, and titles that have proven their success in multiple markets, such as Rise of Ra, Cocktail Dice and 7 & Crystals.

TaDa Gaming has signed a new partnership with EveryMatrix for further exposure in the North American iGaming market through its B2B aggregator platform SlotMatrix. Powered by EveryMatrix, SlotMatrix offers effortless integration of premium content across global platforms for boosted revenue and game offering. Following its parent company’s 2022 signing with BetMGM, the leading iGaming operator in the US, SlotMatrix has built a solid reputation with BetMGM players who will now be able to access TaDa content, beginning with latest Triluck release, 3 Coins Treasure, across the states of Michigan and Pennsylvania.

Mission Media AI, a next-generation cross-platform distribution and monetization company, has announced a strategic partnership with VsiN. The partnership strengthens Mission Media’s growing footprint in the sports space and unlocks new revenue opportunities for VsiN across their multitude of consumer touch points, including 8 regional sports networks, YouTube TV, SiriusXM channel 158, more than 20 weekly podcasts, streaming audio station, website and an app available for mobile and connected devices like iOS, Roku, Fire TV, Samsung, Google Play and LG. VsiN delivers real-time, actionable sports betting content from some of the most respected and trusted voices in the industry. Mission Media AI will scale VsiN’s monetization strategy, enabling premium access for advertisers looking to reach an engaged, data-driven audience.

The post Gaming Americas Weekly Roundup – July 21-27 appeared first on European Gaming Industry News.

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