Delaware North, a global hospitality and entertainment company with a portfolio of regional casinos and an interactive gaming division, has selected leading online gaming platform, content and services provider Playtech to power its Betly mobile sportsbook and casino.

Playtech is the new platform provider for the Betly sportsbooks, starting with Betly Ohio, which launched this month and replaces MVGBet in an affiliate license partnership with Miami Valley Gaming, a Delaware North joint-venture property located between Cincinnati and Dayton. The Betly sportsbooks in Arkansas, Tennessee and West Virginia, a state where Betly also offers an online casino in addition to sports betting, will be migrated to the Playtech platform in the coming months.

“We are very pleased to partner with Playtech to provide Betly customers with an enhanced mobile sports betting and online casino experience powered by an industry leader,” said Lee Terfloth, chief interactive gaming officer for Delaware North. 

“Not only that, but our team can now offer players robust promotional features through the Playtech platform, which will allow Betly to offer customers an array of enticing and personalized offerings, including bonus bets, boosts, drawings and tournaments. As a result, customers will experience tailored content to engage them based on their historical betting activity,” Terfloth said.

Responsible Gaming

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Betly is committed to promoting and encouraging responsible gaming and offering users informational resources to support and identify problem gambling, as well as promoting intelligent tools that allow players to set deposit, loss, session time and money-spent limits.

With the migration to the Playtech platform, Delaware North has access to the suite of Playtech’s responsible gaming solutions. This includes BetBuddy, which features best-in-class responsible gaming technology that provides enhanced insights into potential at-risk player behaviors and supports operators with the insights to enable early intervention and personalized messaging for those exhibiting at-risk behavior.

Delaware North has also partnered with Birches Health, a leading national behavioral addiction program providing online treatment for addictions to gambling, sports betting and other activities. Through this relationship, Delaware North will integrate customized behavioral health assessments into the Betly application. This will provide individuals on the platform a real digital resource to gauge their relationship with gaming and seek help from certified mental health counselors. Birches Health will provide all Delaware North staff with clinician-led responsible gaming training and access to curated responsible gaming content.

The Betly Sportsbook Ohio statewide mobile sports betting app is now live on Apple App Store for iOS, Google Play Storefor Android and on desktop at oh.betly.com.

Additional Features

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Betly Sportsbook Ohio is expanding its customer support services with a larger team available via phone support for an optimized experience and reduced wait times for customers. Betly now also features an enhanced customer onboarding process, a variety of payment options, player journey automations, diverse bonusing capabilities and enhanced responsible gaming and customer intervention.

Wagering capabilities include same-game parlays, regional curated odds boosts, a variety of pre-match and in-play player props, minimized suspension times on in-play sporting events, teaser bets and automated promotional functionality on results-based outcomes. Betly Sportsbook Ohio will feature official National Football League data via Genius Sports.

Playtech announced the expansion of its longstanding partnership with bet365 into Pennsylvania. This marks the second US market where Playtech and bet365 will collaborate, following the success in New Jersey.

bet365, a valued partner of Playtech, has worked with Playtech to create innovative solutions, dedicated environments, and bespoke games across various markets and as part of this expansion, bet365 will be taking Playtech’s extensive content offering in Pennsylvania, providing players with an unparalleled gaming experience. This launch follows the recent delivery of a bespoke game in Spain, Super Spin Roulette, showcasing both Playtech and bet365’s commitment to delivering unique and interesting content.

A bet365 spokesperson said: “We are thrilled to expand our partnership with Playtech into Pennsylvania. Our collaboration has consistently delivered innovative and exciting gaming experiences for our players. We look forward to developing upon our already solid partnership as we continue to grow our offering and achieve new milestones together in the US market.”

Kevin Kilminster, Chief Product Innovation Officer at Playtech Live, said: “We are excited to extend this partnership into another US state, continuing to support bet365 with solutions to support their strategic objective by creating new and engaging content for their customers. Together, we have developed many innovative solutions, dedicated environments and bespoke games across many markets, and we look forward to further strengthening our successful partnership with this world-class operator.”

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Playtech announced its games supplier partnership with Rush Street Interactive, one of North America’s top five largest online casinos and sports betting operators.

This strategic collaboration has proven successful with the launch of a variety of slots and live dealer games, on RSI platforms across New Jersey, Michigan, Pennsylvania, Ontario, and Mexico under the multi-state agreement, underscoring the strong demand and performance of Playtech’s products in these markets.

As part of this partnership, Playtech is now offering a variety of table games, slots and game shows streamed from Playtech’s state-of-the-art Live studios in New Jersey, Michigan, and Pennsylvania, via BetRivers platform.

Richard Schwartz, CEO at RSI, said: “We are very pleased to be announcing this exciting game supplier relationship with Playtech. At RSI, we are proud to deliver innovative industry leading online entertainment experiences to our players. The addition of this casino content from Playtech will further our efforts to become a leading online operator across the Americas.”

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Shimon Akad, COO at Playtech, said: “The launch of Playtech’s game content partnership with RSI is a great moment as we build our presence across North America with new content. Our ability to collaborate and distribute content to RSI, an industry-leading operator, is essential to Playtech’s success. Our partnership with RSI, one of the most respected casino operators across the Americas, is going from strength to strength, and we’re delighted to be working alongside their team to bring our market-leading content to BetRivers players in North America.”