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NSoft: Top 3 virtual draw-based betting games

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The virtual draw-based betting games have been steadily thriving for years, and recently there has been a significant resurgence of bingo in online markets. 

The exciting bingo-style games with colorful, eye-catching graphics also feature a host of bonuses and extra chances to win, thus the player’s favorite. 

NSoft has its share of enchanting the players worldwide with our virtual draw-based betting games. With simple yet immersive gameplay challenges, our top 3 virtual draw-based betting games include Lucky Six, Roulette, and Spin and Win.


Bingo Type Games offer a Powerful Revenue-Generating Model

Fast-paced entertainment in virtual form brings bingo and lottery games to players every few minutes. The ability to enjoy the draws more than 280 times each day, combined with an excellent user interface, has proved to be a massive success with players and a revenue-generating model for our customers.

NSoft brings an omnichannel experience as our products are available on various channels, devices, and operating systems. Customers choose the delivery channel depending on their needs – land-based or online.

The action of virtual number games is based on the results produced by a random number generator (RNG). Approved testing laboratory for online gaming systems, iTech has confirmed that our games are statistically random and unpredictable. Thus the results cannot be influenced or adjusted.

 

Lucky Six – millions of tickets daily across 40+ countries

Our draw-based, bingo-style game Lucky Six recently celebrated its 12th birthday. It was our firstborn game and a solid foundation for soon becoming a successful business in the gaming industry on a global level. Everybody loves Lucky Six – millions of tickets are played daily across 42+ countries with our clients. 

Since the V1, the game was simple, neat, running on any device, with good (configurable) RTP. The RNG-driven entertainment soon became a must-have for any betting shop. And yes, it was first made for bet shops.

Through NSoft’s years of experience in the iGaming market, with our partners, and 150 betting and gaming operators from 42 countries, we have gathered invaluable information from the players. Lucky Six’s secret – the players, helped us polish it! 

Now we know what it takes to boost player engagement and retention levels. The game was renewed with visual enhancement, better performances, new bonus games, simpler UX, richer statistics, sound effects, etc.

How to play Lucky Six?

A total of 48 numbers are divided into eight groups. Every group has its color so that the player will find red, green, blue, purple, brown, yellow, orange, and black colored balls with numbers. In the hope of choosing the Lucky Six winning numbers, the player chooses six to ten numbers, and 35 out of 48 numbers will be drawn from the drum. To win the draw, the player has to guess six numbers correctly.

 

The global success of Lucky Six

Globally, the game is offered across 9,000+ bet shops and 4,800 terminals (28% increase YoY). The number of punters playing Lucky Six online reached impressive figures and held to it during 2020 and 2021. 

As a result, the reporting period recorded 14% more tickets and almost 20% turnover (total turnover 2021 vs. 2020 in %).

To boost the game for the online channel, the NSoft team has created a Lightning Lucky Six – an even faster version of the original game. Another novelty in our growing Casino portfolio is a spin version of Lucky Six. The game is called Slingshot 6 and proudly represents the latest upgrade of our classic.

Slingshot 6 is a casino game for the online channel. It is a spin game based on bingo which brings diversity into inevitable video slots category and ultra-popular crash categories.

 

Roulette – the simplicity of this game attracts millions of players 

The game of Roulette is one of those games that has barely changed over the centuries. It is often mentioned in mainstream media and movies, with references connecting it to luxurious casino resorts and lavish parties. 

James Bond, 007, was a big roulette player in Ian Fleming’s original books, and his favourite number was 17.

If you visit any brick-and-mortar casino, you can see the crowd of people around the roulette table cheering every spin of the wheel. The game provides a unique excitement that is hard to surpass in other fast games. 

Online Roulette has quickly gained popularity and is preferred over slots, blackjack, poker, and other casino games. Online casinos don’t have the same overhead expenditure as land-based casinos so they can offer better and higher payouts to players. Also, online casinos offer a variety of attractive bonuses and incentives to attract new players and increase overall retention. 

Roulette is a fast-paced game of chance; players don’t need skills or experience to win this game.

European Roulette features a black and red colored wheel with numbers ranging from 0-36. It has one zero-number pocket, its most distinctive feature.

There are differences between European and American Roulette; thus, they differ in one way. It has an extra slot: Double Zero. Instead of 37, it has 38 slots — numbers 1 to 36, 0, and 00. The presence of an additional slot means American roulette has a higher house edge than European roulette.

Generally, we recommend our clients to use American Roulette in their retail business. Web and terminal businesses can opt for the one that suits their company or players more. Having both versions is also an option.

What are the advantages of NSoft Roulette?

NSoft’s Roulette is a fast-paced modular and engaging game that brings an entirely new experience to players. It is an appealing product, available and running smoothly on all channels. The game features a smooth and intuitive UX/UIX, easy to use for operators in bet shops and players on all channels.

It is a must-have product for our clients with the biggest RTP that simultaneously covers both virtual games and casino categories. 

The game is round-based, meaning that all players play together in a single round, and features colourful visuals and eye-catching graphics. A customizable appearance enables a better product experience and generates revenue.

We are constantly working on improving Roulette on all channels by keeping in mind the feedback of our players and clients. Therefore our in-house Casino team once more showed enviable creativity by developing the Lightning Roulette game, as the name suggests, as fast as lightning and round-based.

 

Spin and Win – a high-speed and highly customizable modern take on Roulette

Anybody who has played our Roulette will enjoy it, even more, the gameplay and bonus options that NSoft’s Spin and Win offers. 

Spin and Win was made exclusively for land-based betting businesses, and indeed, it is one of the best spin games in retail. The use of the newest technologies has enabled our Casino team with vast possibilities for development on various devices, even those with lower performance levels. The game is enriched with colorful visuals and eye-catching graphics. A completely customizable appearance according to market specifics and clients’ wishes enables a better product experience and creates revenue increases.

The visualization shows the paytable, the wheel, and the statistic in the stunning color palette. Visual presentation of the game plays a significant role when we talk about engagement.  The wheel is always centered and visible whether the round has begun and marked with numbers ranging from 0 to 36. If the countdown for the next round is in progress, available markets on the pay table are highlighted from top to bottom, one by one, approximately every 3 seconds.

The game offers four markets: Straight up, Dozens (1, 2, 3), Odd/Even, and Red/Black.

The statistic displays the most and least drawn five numbers together with the ten latest results.

 

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Where B2B Marketing Stumbles

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Marketing in B2B is like a midfielder in football: it’s supposed to cover the whole field and only occasionally push forward. Meanwhile, all the glory rightfully goes to the strikers, while our role is to reliably back the team.

Still, remove marketing from any business, and you’ll immediately recall Stewart Britt’s line about winking at a girl in the dark. Working without marketing today means being unarmed and invisible in the sea of offers and background noise that’s only getting harder to cut through.

Today, we’re celebrating Trueplay’s 7th anniversary — and as a small but meaningful gift, our marketing team would like to offer a bit of striptease and self-flagellation by offering fixes for some of the most common mistakes marketing teams make.

Clear your meeting calendar

Let’s start with a universal pain point for remote-era businesses: weeding through online meetings. Endless regular calls — with or without a clear purpose — fill up the day and ruthlessly devour your time.

Our conclusion: meet only when the issue cannot be solved in writing. Video calls are great for fast, efficient status updates, but become a protracted torture when the only reason is “just to have a call.”

We’re not denying the value of human connection — even through Google Meet — but add this to your calendar: meet only with purpose.

Work together — validate your ideas

Important decisions should always be made collectively, with all relevant perspectives taken into account. To execute any process — especially one that impacts the company’s success — you need a complementary team.

Only in fairytales or propaganda do people unanimously accept top-down decisions. In reality, any idea — especially a creative one — will have both supporters and critics. That’s why you need to build processes where important decisions are validated collectively.

If you’re launching a new website, building a key campaign, or preparing for a major expo — take the time to gather all the department heads around the (virtual) table, especially Sales. Run the idea by them and give them a heads-up about what’s coming.

One of the most common mistakes marketing teams make is leveraging their authority to impose changes: “This is how we’re doing things now.” But if the rest of the team doesn’t support your idea — at least tacitly — failure is almost guaranteed.

It reminds us of a brilliant example from Ichak Adizes, who once visited a shoe factory. Taking aside a factory worker, he discovered how employees responded to unpopular management decisions. They didn’t argue or complain — they simply packed mismatched shoe sizes into the same box and sent them to stores.

Just imagine: marketers, managers, and strategy consultants working around the clock to design company-wide strategies — and a few disengaged people silently undo it all by refusing to cooperate.

Leave time for execution

Marketers love ideas. But even the best concept can fall apart due to a lack of time, budget, or resources.

We’ve held pure gold in our hands — ideas that could’ve flown. But when it came to execution, we stalled. You never know where the problem will arise: a legal nuance, a burning deadline, or a system that simply isn’t ready.

So always build in time. Don’t rush. Remember that cycles repeat — if it didn’t work now, you can always return later with stronger preparation.

Test the product

Even if no one expects it from you — use your market knowledge to help improve the product. Talk to clients. Validate hypotheses early. Stay in touch with the market. Share your insights with the product team.

The worst service you can provide is silent acceptance. You’re not paid to promote anything blindly — you’re here to make products and services better.

Watch your costs

Prices always go up. Invoices from contractors, expo fees, event costs — they’ll all increase each year. That means you must constantly monitor the budget and plan for risks.

To stay ready for tough negotiations — research the market, look for alternatives, check out new vendors. A shark dies if it stops swimming.

Keep your eyes open

Marketing is a 24/7 job. You’re always learning — no matter the field. Every brilliant campaign, viral case, or breakthrough idea is your teacher.

Read the news. Follow innovation and creativity channels. Feed your brain with inspiration. Your superpower is insight, intuition, and ideas. And they can come from anywhere.

Remember your role

Marketing is the company’s radar. Its navigation system. Its sails. You’re always where it’s loud and messy. Your job is to make the company seen, to build the brand. It’s a serious responsibility.

And yes, product creators often get the credit — and that’s fair. But remember: you shape the packaging. And packaging makes things desirable.

That’s your work.
That’s your win.

The post Where B2B Marketing Stumbles appeared first on European Gaming Industry News.

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BET9JA BACK BOXING WITH BALMORAL GROUP PROMOTIONS SPONSORSHIP

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Bet9ja, Nigeria’s premier sportsbook and gaming platform, today announced a landmark multi-year, multi-fight sponsorship partnership with Balmoral Group Promotions, aimed at elevating Nigerian boxing to new heights both domestically and on the global stage. This strategic alliance underscores Bet9ja’s commitment to fostering Nigerian talent, building the sport’s profile, and creating unforgettable moments of national pride through high-profile events that showcase emerging stars and deliver thrilling action to fans worldwide.

The partnership will kick off with a historic night of boxing titled “Chaos In The Ring” on Nigerian Independence Day, October 1, 2025, at the Mobolaji Johnson Arena in Lagos. Headlined by a highly anticipated cruiserweight clash between American contender Brandon Glanton (20-3, 17 KOs) and former WBA super middleweight champion Rocky Fielding (30-3, 18 KOs) from Liverpool, the event has already captured global attention for its narrative and star power. Glanton, seeking redemption after his loss to British former World Champion Chris Billam-Smith, will face Fielding in what promises to be an explosive main event. The card also features notable bouts including former IBF lightweight champion Richard Commey versus Shiloh Defreitas, and appearances by rising talents like Dan Azeez, further highlighting Nigeria’s growing presence in international boxing.

This inaugural event is presented in collaboration with legendary former world champion Amir Khan and his AK Promotions, alongside support from the National Sports Commission of Nigeria. Broadcast live on DAZN, “Chaos In The Ring” will not only celebrate Nigeria’s independence but also serve as a platform to inspire the next generation of boxers, with a focus on community engagement, talent development, and global storytelling through exclusive content series.

Building on its recent foray into boxing, Bet9ja draws inspiration from its successful sponsorship of British-Nigerian heavyweight sensation Moses Itauma, announced in August 2025. As part of that deal, Itauma, an unbeaten prospect with 12 professional wins (10 by knockout) and holder of the WBO Intercontinental and WBA International titles, served as a Bet9ja brand ambassador during his high-profile knockout victory over Dillian Whyte in Saudi Arabia. The partnership featured Bet9ja’s branding on Itauma’s training gear, ringside apparel, and exclusive digital content under the “#CatchTheBoom” campaign, amplifying Nigeria’s pride and global visibility. This experience has fueled Bet9ja’s ambition to further invest in boxing, with the Balmoral partnership set to replicate and expand this model to nurture more Nigerian stars and iconic moments.

 

Jennifer Olatunji, Senior Marketing Manager of Bet9ja said: “Bet9ja is proud to back Nigerian boxing through this transformative partnership with Balmoral Group Promotions. Our shared vision is to shine a spotlight on the incredible grit and talent within our nation, building future stars and delivering some of Nigeria’s most proud and publicized sporting nights. Starting with this Independence Day spectacle, we are committed to growing the sport’s ecosystem, creating opportunities for athletes, and engaging fans in ways that resonate both at home and abroad.”

Dr. Ezekiel Adamu, CEO of Balmoral Group Promotions, added: “This multi-year sponsorship from Bet9ja is a game-changer for Nigerian boxing. Together with AK Promotions and Amir Khan, we’re not just hosting fights – we’re building hope, uniting communities, and positioning Nigeria as a powerhouse in the global boxing arena. October 1st will be a night to remember, marking the dawn of a new era for our sport.”

Amir Khan, CEO of AK Promotions and former unified light-welterweight world champion, said: “I’m thrilled to partner with Balmoral Group Promotions and now Bet9ja to bring world-class boxing to Nigeria. This event on Independence Day will showcase incredible talent and draw eyes from around the world, helping to develop the stars of tomorrow and create lasting legacies for the country.”

As part of the sponsorship, Bet9ja will provide branding visibility across events, exclusive digital content, fan engagement initiatives, and support for grassroots boxing programs to nurture young talent. This collaboration builds on Bet9ja’s growing involvement in combat sports, following its recent ambassadorship with rising heavyweight star Moses Itauma.

The post BET9JA BACK BOXING WITH BALMORAL GROUP PROMOTIONS SPONSORSHIP appeared first on European Gaming Industry News.

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Vixio Releases 2025 Gaming Supplier Survey Highlighting Increasing Regulatory Scrutiny

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Vixio, a leading provider of regulatory intelligence solutions, has released the findings of its 2025 Gaming Supplier Survey, analysing the views of leading executives with gambling suppliers on topics such as artificial intelligence (AI), responsible gaming and technical compliance.

Findings of the Vixio survey are being released today ahead of the Global Gaming Suppliers Seminar being hosted later today in Las Vegas by Vixio and the Association of Gaming Equipment Manufacturers (AGEM), the leading international trade association representing the interests of gaming equipment suppliers.

The Vixio Gaming Supplier Survey reveals that suppliers expect to face increased scrutiny from regulators who are becoming more knowledgeable about suppliers’ impact on the global online gambling ecosystem. This heightened awareness underscores the need for suppliers to implement robust, technology-enabled solutions and establish clear internal frameworks and company policies for compliance.

James Kilsby, Chief Analyst for Vixio, said: “The Gaming Supplier Survey underscores the increased regulatory burdens falling on online gambling suppliers as more European jurisdictions introduce specific B2B licensing regimes and regulators scrutinise how illegal, offshore sites are being supported. In addition, regulation of iGaming is spreading to new parts of the world and suppliers are grappling with an increasingly diverse set of technical compliance rules and other regulatory restrictions, as they seek to capitalise on these exciting growth opportunities.”

The compliance pressure is not just coming from the regulators: 75% of suppliers surveyed agree that operators are increasingly pressuring suppliers to remain compliant as well.

Suppliers Facing Choice Between Regulated and Grey Markets

Industry executives believe that within the next five years, online gambling suppliers will need to make more definitive choices between serving exclusively licensed and regulated markets or those with a more ambiguous legal status.

Latin America and North America were identified as regions poised to offer the most significant commercial growth opportunities for suppliers in the coming years. Additionally, the Africa/Middle-East region, particularly the United Arab Emirates, presents a substantial yet uncertain opportunity.

Technical Compliance Requirements Becoming Increasingly Diverse 

Technical compliance challenges were also highlighted through the survey,  with 90% of respondents agreeing that technical or product compliance requirements are becoming increasingly diverse across regulated markets, and this trend is only likely to accelerate over the next five years. To address these challenges, Vixio has launched a dedicated Technical Compliance Tool, the online gambling industry’s first one-stop solution for navigating technical compliance requirements. It consolidates full coverage of all technical compliance requirements across multiple jurisdictions and covers a comprehensive set of modules for suppliers.

AI Poses an Opportunity, But Not a Magic Bullet

The survey also highlights the transformative potential of AI in the online gambling industry, including potential applications in game design, personalized RG tools and financial reporting.

However, 58% of surveyed executives say the adoption and benefits of AI are expected to be limited by the pace at which regulators and lawmakers understand and address the technology over the next three to five years.

To learn more about Vixio’s supplier research, visit https://www.vixio.com/blog/rising-regulatory-pressure-on-gambling-suppliers-why-technical-compliance-is-becoming-a-hurdle or https://www.vixio.com/research/rising-tide-the-increasing-regulation-of-online-gambling-suppliers

Responses were collected from over 100 executives with leading gambling suppliers worldwide from April to July 2025.

The post Vixio Releases 2025 Gaming Supplier Survey Highlighting Increasing Regulatory Scrutiny appeared first on European Gaming Industry News.

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