Industry News
NSoft and Sportradar to join forces: Global promotion of Vision System
- The extension of the existing cooperation with Sportradar represents the official global launch of Vision
- Sportradar’s salesforce will take active participation in the promotion and marketing of the Vision System
NSoft and Sportradar have extended their existing cooperation, with an additional agreement signed defining the scope of the collaboration which is dedicated to global product awareness of the NSoft developed Vision software. Vision will launch in Australia and other markets from the beginning of this month.
Vision – see the invisible
Vision is a powerful software based on AI service and face recognition technology. Business-wise, NSoft Vision is an AI-boosted Video Management System prioritizing the data utilization to make better business decisions.
Vision covers all surveillance industry standard features such as continuous recording, live stream, playback functionality as well as motion recording and motion area search. Moreover, Vision is able to generate data such as face recognition, age, gender, and emotion prediction as well as to detect camera frame hotspots and present them in the form of heat maps.
The system also allows users to identify, categorize and mark highly relevant customers. It enables companies to spot high-risk individuals or VIP clients, an action that significantly raises the quality of day-to-day business operations.
The true asset of Vision is a user-friendly client interface and reporting system as well as 24/7 support by NSoft’s specialists. Vision is a system for companies that value the data-backed decision-making process.
“With Vision, the company doesn’t have to guess what are its customers’ habits – the company knows it, it is already a step ahead,” stated Emina Ćehajić, NSoft’s VP Business Development and added: “Vision is truly an asset in terms of business intelligence and we love what it does for our customers. Over the course of 2019 and in Q12020 we have got excellent feedback from our partner-companies who were insightful to implement the Vision system and its data into day-to-day operations. In a short period of time, they have empowered their businesses by data-driven decision making. I am delighted that Sportradar also recognized the potential of the product and will join us on this exciting journey of global market penetration.”
“The team at Sportradar see the potential that Vision brings to the market, and are excited by this truly innovative product. The practical applications of Vision are endless, especially in the area of sporting integrity and event security where its capabilities will help federations and sporting bodies alike in tackling the unique issues that they face in those areas”, noted Dean Bastin, Global Manager, intelligence and investigation services at Sportradar.
Industry News
LiveScore Group Announces Internal Restructuring as Part of Sustainable Growth Strategy
LiveScore Group has announced an internal restructuring process, expected to impact more than 100 existing roles across multiple business locations, including London.
The changes are seen as a difficult yet important step for LiveScore Group, streamlining the business to create improved structures and a pathway to long-term sustainable growth. All impacted employees have been informed and are now subject to a confidential consultation process.
Sam Sadi, CEO of LiveScore Group, said: “On behalf of all Directors of LiveScore Group, and the relevant subsidiary companies, we are saddened by the difficult decision to commence an internal restructure of the business, a process which impacts a significant number of our people.
“Whilst we celebrate our recent period of significant and exciting growth, we must now future-proof the organisation and ensure our internal structures allow us to achieve long-term and sustainable success.
“This is a hard time for all our people, as we say goodbye to colleagues who have played an important role in our journey across recent years.”
The announcement follows on from the recent news that LiveScore Malta Limited (part of LiveScore Group) is to withdraw its LiveScore Bet brand from the Netherlands following recent government tax increases in the market. The announcement includes those impacted by this. There will be no other customer impact in respect of any of the remaining LiveScore, LiveScore Bet or Virgin Bet sites globally.
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Industry News
Pronet Gaming Appoints Alex Karaoulis as its New Commercial & Product Strategy Lead
Pronet Gaming, an award-winning platform provider of full turnkey solutions, announced the appointment of Alexandros Karaoulis as its new Commercial & Product Strategy Lead.
With over 14 years of experience in the iGaming industry, Karaoulis brings a wealth of knowledge and expertise that will be instrumental in driving the company’s strategic initiatives forward.
Throughout his iGaming career, Karaoulis has held various senior roles with B2B sportsbook and casino providers, as well as with B2C operators. His extensive background in marketing and sales within the iGaming sector positions him as a true industry expert, ensuring that Pronet Gaming remains at the forefront of innovation in a rapidly evolving market.
“I am thrilled to join Pronet Gaming and excited to fulfill my role in developing and executing sales strategies to drive the company’s revenue growth in key markets,” Karaoulis said.
With a track record in commercial strategies and driving product excellence, Karaoulis’ appointment is invaluable as Pronet Gaming now seeks to expand its footprint to Asia. His vision and deep understanding of the iGaming landscape equip him to navigate the unique challenges and opportunities that the dynamic region presents.
“I want Pronet Gaming to lead the iGaming revolution by providing innovative, culturally tailored solutions that cater to the diverse and rapidly growing demands of the region. Through strategic partnerships, cutting-edge technology, and a deep understanding of local markets, we aim to empower operators to offer world-class gaming experiences that engage players and drive sustainable growth,” he added.
According to Karaoulis, Pronet Gaming is poised to make a splash in Asia by leveraging its advanced technology, flexible platform solutions and deep market expertise while adapting to the unique characteristics of the region.
“The key differentiation point of Pronet Gaming is that we have B2C experience, which greatly aids in understanding the needs of operators and helping them to improve and execute their strategy according to the market. I have worked in B2C roles for more than seven years in my iGaming Career and managed campaigns across various channels, optimised conversion funnels, and learned to use data to improve player acquisition and retention,” said Karaoulis.
Karaoulis acknowledges that the marketing skills he has acquired from B2C experience are valuable in every B2B environment. As he dives into his new role at Pronet Gaming, Karaoulis aims to guide his operator clients on how to better market their own sites, including providing them with advice on effective acquisition strategies, content marketing and campaign structures that appeal to iGaming audiences.
“I also focus heavily on engagement strategies, loyalty programs, bonuses, and personalised offers to keep players active and returning. In my new B2B role, I will advise clients on best practices for player engagement, helping them adopt effective loyalty programs, personalised marketing, and retention tactics that drive player lifetime value to improve the end-player experience for our clients’ sites,” Karaoulis added.
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Industry News
Vbet Wins Best Online Casino Operator 2024 at SiGMA Europe 2024
Vbet has been crowned the Best Online Casino Operator 2024 at the highly coveted SiGMA Europe event, cementing its position as a leader in the online gaming industry.
This achievement highlights Vbet’s commitment to providing an exceptional user experience by combining cutting-edge technology with a vast range of options and a secure process. The dedication to creating a responsible, enjoyable environment for players was recognised with this award, making this accolade even more significant. As Vbet continue to expand into new markets, the list of strategic partnerships grows alongside our constant drive to expand its offering. This award serves as a stepping stone on its path to reach more players and set new standards in the industry.
Arman Khachatryan, VBET’s Managing Director, said: “We are incredibly proud to receive the Best Online Casino Operator award at SiGMA Europe 2024. This recognition is a testament to the hard work, passion, and effort of our entire team. Our mission has always been to deliver the highest quality experience in the safest environment possible to our users. This award not only recognizes our dedication to this mission but also motivates us to continue expanding into new markets and territories.”
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